1980 My literary era

"Romance of the Three Kingdoms" is a 84-episode TV series produced by CCTV at a cost of 170 million yuan, setting a production record for CCTV.

On the day the TV series premiered, the ratings were as high as 46.7%. However, because the episodes were too long, "Romance of the Three Kingdoms" was divided into three parts for broadcast.

The first and second parts were officially broadcast on October 23, 1994. One episode is broadcast every day, except on Saturdays. The first two parts will be broadcast on December 19, and the third part will be broadcast after New Year's Day. It will be broadcast until after the Chinese New Year.

This broadcast method directly affected the ratings of "Romance of the Three Kingdoms". During the broadcast, the ratings remained at more than 20%, and the original peak was not reproduced until the second part was broadcast.

It was under such circumstances that "The True Colors of a Police" took over the second part of "The Romance of the Three Kingdoms".

If it was broadcast after a major blockbuster like "The Romance of the Three Kingdoms", it would be a catastrophic broadcast tragedy in future generations.

Because the aftermath of the previous TV series will attract all the attention of public opinion, even if the ratings of the subsequent TV series are good, it is very likely that there will not be any topics, resulting in a situation of silence at the public opinion level, but fortunately, now the TV series is broadcast and watched The main thing is the ratings.

"The True Colors of a Police" only has 10 episodes, which is definitely not comparable to a TV series as grand as "The Romance of the Three Kingdoms".

But shortness also has the advantage of being short. The content is compact and well-produced. All are adapted from real cases. The quality is greatly improved compared to later versions. After it was broadcast on CCTV, it quickly became popular among TV drama viewers.

The ratings performance was also quite good. The ratings on the first night reached 15.5%, and continued to rise in the following days. The finale ratings reached 36.2%, and the average ratings reached 28.4%.

The short 10-episode TV series set a record for CCTV's average ratings this year.

"Romance of the Three Kingdoms" launched with great fanfare, and the highest ratings reached 46.7%. However, the average ratings of the first two series were only 23.5%. This area was completely lost to the short TV series "The True Colors of the Police".

1994 was a low year for CCTV in terms of ratings. Apart from "Romance of the Three Kingdoms", there was no other TV series that could achieve hit ratings.

Because it was broadcast at the end of the Gregorian calendar year, "The True Colors of a Police" also represented CCTV's annual finale, surpassing the average ratings of "Romance of the Three Kingdoms", and it became CCTV's 1994 ratings champion.

Although this ratings champion is a bit suspicious of "there are no tigers in the mountains, monkeys are kings", but being able to achieve such ratings with 10 episodes and an investment of 1.2 million is enough to make everyone involved in "The True Colors of a Police" proud.

On the day of the finale of "A Better Tomorrow", Haiyan, Wei and Ren Hao met in the conference room of Wencheng Film and Television. There was a color TV in the conference room. The three of them were watching the TV series they were filming, drinking and chatting. So unpleasant.

The TV series will end in a few minutes. In fact, several people have already watched it, so they mainly focus on chatting.

When Haiyan talked about the ratings, his tone was full of regret.

“It would be great if ‘Better Days’ followed the ratings-linked contract.”

Lin Weimin's suggestion to Yang Weiguang was very good, but for a behemoth like CCTV, it would take a long time to complete such a reform, so "The True Colors of a Police" did not implement the ratings-linked contract.

"The current method of calculating ratings is still too crude. I recently talked to a few old colleagues and they said that Taiwan is currently in contact with several foreign media companies. Taiwan's idea must be to complete a more scientific ratings first. Investigate the network and implement something like a ratings-linked contract. After all, the cost of fraud is too low now."

Ren Hao has worked at CCTV for many years and is very aware of the twists and turns within CCTV. After he finished speaking, Haiyan nodded, "That's true."

"It's also very good now. "The True Colors of a Police" has definitely won the annual ratings. Although it is not as influential as "The Romance of the Three Kingdoms", in the past few days when the TV series was aired, several TV stations have been calling me, rushing to come. Buy our rights."

When Haiyan said this, he couldn't suppress the smile on his face.

"The True Colors of a Police" premiered on CCTV, and then was broadcast on local satellite TV or local stations. It was considered a second round of broadcast. Of course, there is no concept of first, second, and third rounds now. TV series usually cannot be sold at high prices after they are broadcast for the first time, but because they can be sold to multiple copyrights, the income is still considerable. Anyway, the more they sell, the more they sell. The lower the copyright price, this is the law of the market.

In the past two days, various local TV stations have been calling Haiyan constantly, and the highest TV station has paid 20,000 yuan per episode for the copyright broadcast.

What they want is to take advantage of CCTV's popularity and win high ratings.

Wei asked: "How many of them are sure to buy now?"

"Six of them are provincial TV stations, and two of them are on the stars. The highest one is 20,000 per episode, and the others are 16,17 and so on. If this wave is sold out, we can at least make a profit Up to 1 million."

Wei Ren frowned and said, "Based on this calculation, can we make 2 million in the end?"

Ren Hao, who has rich experience, said: "It's hard work. All the local and small TV stations bought it, and many TV stations even directly copied it without buying the copyright at all. 2 million is basically impossible, 1.5 million is enough."

Wei Ren was very disappointed when he heard this, "Is that so? After all, we are also CCTV's annual ratings champion!"

"Don't be dissatisfied. Do you think that making a TV series is just selling cigarettes? You invested 1.2 million yuan and received 1.5 million yuan in profits. What else do you want? "The Romance of the Three Kingdoms" also invested 170 million yuan. Our CCTV alone only spent 79 million yuan. , I can’t even come back!”

Wei Ren was puzzled, "Didn't you say that overseas copyright sales are good?"

"It can't be sold for much money. Nihong, Southeast Asia, Xiangjiang, and Wandao are just a few places. We tried hard in Nihong and asked others for 10,000 meters per episode. You can calculate it." How much does it cost? All overseas copyrights added up are only tens of thousands."

Haiyan smiled and said, "Director Ren, you haven't calculated CCTV's advertising revenue during this period."

"Nonsense, if there is no advertising revenue, can CCTV invest so much money?"

Wei Rendao: "CCTV is better. No matter how you calculate it, it is a guaranteed profit. We cannot do it. The quality is not good, the ratings are not good, and the TV series cannot be sold at a high price."

Ren Hao laughed boldly, "Then just shoot some good TV series!"

"That's right!" Haiyan supported.

"Hey, can we get a dividend this time?" Wei asked again.

When he said this, he stared at Haiyan.

Haiyan is now the person in charge of Wencheng, and he is responsible for the copyright sales of "The True Colors of a Police".

"Teacher Lin said it, we can definitely divide it!"

Wei Ren did the math with his fingers. Only when the TV series profit exceeds 50% can it be considered as a dividend, which means that the 1.8 million account must be recovered before the dividend can be paid. Once this wave of copyrights are sold, their creative team should be able to divide between 60,000 and 70,000.

The main creative team is not just the three of them. On average, each person should have 10,000 yuan.

"We can have a good year this year!" Wei Ren said with a smile on his face, "It would be great if every TV series in the future could guarantee this profit level."

Haiyan said disdainfully: "Look at your potential? Are you satisfied with ten thousand yuan for one play?"

"I can't compare to your vision as a general manager!"

"Don't worry. We have already made a name for ourselves with our first TV series, and "A Romantic Affair" should be good too."

Wei Ren asked again: "How are you doing with "Flower Season and Rainy Season"?"

"The director approached Bao Gang, who was working on the script with the screenwriter. Yuxiu had no experience, so he approached Wang Hailu."

"Zhao Baogang? Are you really confident that Teacher Lin can hand over this play to him?"

"You don't trust people who you trust, and you don't trust people who you doubt. This is Teacher Lin's consistent style. Besides, Bao Gang is not bad now. "Enjoyment" is so popular."

Wei Ren said with envy: "The standards of this drama are not low!"

The investment budget for the TV series "Flower Season and Rainy Season" has been determined. It is 3 million, with a length of 30 episodes. The average cost per episode is 100,000. For a TV series about youth campus themes, this cost is already very high.

Later movies and TV series of "Flower Season and Rainy Season" have been adapted. The movie is more famous, and the TV series has only 11 episodes.

The length of the TV series is too short, and the broadcast time is short. In this era when information is not so developed, it will directly affect the repercussions.

"Better Days" is an example. Although the ratings were very high, because it was too short, the TV series ended before it had time to form a strong reputation and discussion in the media and among the audience. In contrast, many long-form TV series have formed a national reputation. The broad influence formed within the country is indeed much different.

Therefore, when the Chinese Literature Society launched the TV series "Flower Season and Rainy Season", the first thing they did was to extend the length of the TV series, not to fill it with water but to enrich the plot.

"That's right. After all, it's a Buhu book series. The sales volume is about 3 million copies now. Except for a few novels in the past few years, there is no one with higher sales than this novel.

The most important thing is that the content of this novel is still suitable for TV series adaptation. I took a look and found that there are not many novels in the Buhu series that are suitable for movie and TV adaptation.

The Chinese Literature Society selected "Flower Season and Rainy Season" as the first TV series adaptation, and the specifications must not be low.

Speaking of actors, Teacher Lin’s requirements are not low. "Flower Season and Rainy Season" is about students, and the actors must not be too old. Recently, I went to several film and television schools in Yanjing, and my legs have become thinner. "

Wei Ren became interested when he heard this, "Have you chosen the right person?"

Haiyan shook his head, "Not good. They are all college students. They look too mature and lack the immaturity and youthfulness of high school students."

"What should we do?"

Haiyan spit out two words: "Audition!"

"Audition?" Wei Ren was confused when he heard the word, "What does it mean?"

"Two days ago, I went to see Teacher Lin because of the actor matter. I said that these college students from film and television schools are not good. They are too mature and do not fit the characters in the novel. Teacher Lin seemed to have expected it and said directly: Then Just audition actors.

I didn't understand it at first, but once he explained it, I figured it out. Just advertise widely in the media that we are recruiting actors for "Flower Season and Rainy Season" and list out the conditions. If you are interested and meet the conditions, you can contact us. "

Ren Hao said: "It's a bit like Director Wang looking for actors for "A Dream of Red Mansions" and "The Romance of the Three Kingdoms."

Haiyan said: "It's not the same. Most actors and directors are also found in professional groups. Only those with outstanding conditions are not subject to professional background requirements. Teacher Lin means that there are no restrictions on professional background, as long as image and temperament are required. Just meet the criteria, and it’s a nationwide audition.”

Wei Ren couldn't help but be speechless when he heard this, "How much workload is this?"

"Yes, the workload is indeed very heavy." Haiyan was also a little worried, but he continued: "But the benefits of doing this are also very obvious. Without publicity, just this audition, "Flower Season and Rainy Season" can be popular all over the country Make a name for yourself within the scope."

Wei and Ren Hao thought about it for a while. Indeed, the novel "Flower Season and Rainy Season" itself is very famous, and the media will definitely be willing to report its news.

With just a few more media outlets, it would be easy to spread the news across the country.

"It was popular before the shot was taken! Teacher Lin's trick is so good!" Wei Ren said with emotion.

Haiyan also said: "There are still many things I want to learn from Teacher Lin!"