1986: Old Stories in Northeast China

"Dad, why did you come back just now?"

When Chen Tiezhu arrived home, Doudou, who was playing with the little animals in the yard, suddenly frowned, and the expression "unhappy" was almost written on her face.

"Dad suddenly had something else to do today. What did you eat with sister Wenwen at home?" Chen Tiezhu picked up the little guy.

"Doudou is really good. I cut the potato shreds, and Doudou made the potato shreds pancakes." Qi Cuiwen said with a smile.

"Oh my God, my eldest daughter can take care of others? How can she be so capable?" Chen Tiezhu also praised her.

Originally, Doudou was still thinking about how to educate her father. How could he ignore the child just for his own fun?

But now that he heard his father's praise, the little guy was no longer thinking about this matter. He looked so cute.

"Dad, what delicious food did you buy back?"

After being happy for a while, Doudou was looking forward to today's dinner again.

"Dad bought a big black fish. I'll make boiled fish for you tonight. I've wanted to make it for a long time. Now I've got all the seasonings." Chen Tiezhu said.

"Dad, is the boiled fish really tasty?" Doudou asked curiously.

"It must be tasty. You'll know when the time comes." Chen Tiezhu said.

"Well, then boil it." Doudou nodded happily.

"Zhou'er, how are you going to arrange your time next?" Chen Tiezhu asked.

"I'll stay for another day or two, and then I'll have to go back to find a store. And I'll have to reorganize my warehouse and design it well." Zhou Fengxia said.

"Brother Chen, what do you think about the future store? The first floor sells gold, silver and ordinary jade jewelry, and the second floor sells raw materials? Just take out all the materials and then set prices for sales."

Chen Tiezhu thought about it and shook his head, "If you do this, it seems to be a more advanced business, but it is not in line with the current trend."

"I understand your idea. You want to use the second floor to entertain some high-end customers. But think about it, isn't this a bit of a middle ground?"

"Uh..., it seems a little bit. Brother Chen, if it were you, what would you do?" Zhou Fengxia scratched his scalp.

"If it were me, we would do something more high-end on the second floor." Chen Tiezhu said with a smile.

"The second floor is used as a reception place for big customers. The decoration should be more elegant, and the tea should be good. We don't care about the tea money, but we want the customers who come here to feel that we respect them very much."

"And what kind of work do we take on the second floor? 'Private customization'. They can bring their own materials, and then discuss with our designers how to carve the materials and what kind of jewelry to carve into them."

"That is to say, let them participate in the production process. Then, use pictures and texts to record some key information and sign contracts."

"Of course, such thoughtful design will definitely cost extra. If they don't have the materials themselves, you can also arrange people to find them. They can choose from your materials or go out to look for them."

"Instead of selling them the finished products directly, it is actually a lot of fun to get them involved. Even some simple jobs can be done by inviting them."

"In fact, many jade products are similar, but with their own participation, this jewelry has a special meaning."

"High, really high."

Zhou Fengxia gave a thumbs up.

"Sister Xia, isn't this similar to the previous method? It's just that they join in directly at the beginning of the design. Many people do this, right?" Qi Cuiwen asked with some confusion.

"Wenwen, it's actually a little different." Zhou Fengxia said with a smile.

"In the past, this situation only occurred for some wealthy customers. Now Brother Chen's method is equivalent to lowering the threshold a lot."

"But this is not really lowering it. The design fee in the future will not be less, and based on this service, there is a lot of flexibility."

"We can also incorporate our business of selling raw materials into it. We can make money from selling raw materials, designing, and carving. It is equivalent to the original cost, and we make money three times."

"Even though we make more money than before, customers will not feel disgusted. Because these are carefully selected by them, and they are based on their personal preferences."

"Just a little bit of flexibility can expand a lot of profit space. And in this matter, we can also launch more services."

"For example, in the future, for those who choose such high-end services in the store, we can provide free cleaning of their jewelry."Or, they will get a certain discount when they consume in our store in the future, and they will have priority to enjoy other services, etc. Brother Chen's strength is not only to make money, but also to tie these customers. "Hehe, I don't have as many tricks as you, so you should think about it yourself. "Chen Tiezhu said happily. "The key is to see what scale you want to make this store. In the future, you will need to invest a lot of money. It can be said that it covers high, medium and low-end, which is not a small amount of money. "Zhou Fengxia nodded, "Indeed, in order to achieve this goal, at least we have to store more materials in our warehouse. " "To be able to retain customers, first of all, there must be enough materials. Otherwise, every customer will have to go outside to get them, and fewer people will come in the future. " "But it doesn't matter. Our business has just started, and there is still a lot of time. But I really don't want to give up the low-end and mid-end customers, because I want to make this store a real brand. "

"In that case, I suggest you keep gold jewelry as low-end. Jade jewelry as mid-to-high-end." Chen Tiezhu said.

"And when choosing jade materials in the future, try to choose better materials. If you take too many things into consideration, you will end up biting off more than you can chew."

"I think Huang Cangying must want to make all the money. Just give him the low-end jade business and let him do it himself. "

Listening to Chen Tiezhu's words, Zhou Fengxia thought about it seriously.

Should I say it or not, his original idea was to grab everything. Now he finally understood Chen Tiezhu's real meaning, which was to build his jadeite business into a high-end brand.

Although he has been doing business for a long time, he now thinks that Chen Tiezhu's suggestion is really good.

If Huang Cangying can really take over the sales of low-end jadeite jewelry, then the competition between the two, who will win and who will lose, will be very clear.