1991 Starting from the core

"These are just some of the assumptions." Duan Yongping certainly knew Qin Weimin and Tian Yaoming, the two bosses of the R\u0026D center, and Tian Yaoming was the father of domestic mobile phones and pagers. Qin Weimin is also known as the only domestic CPU that has reached the international advanced level and the father of the YX architecture.

Frankly speaking, Duan Yongping was still a little nervous when facing these two "juniors" who were several years younger than him but already at the top of their respective fields.

After all, Yuan Xin's temperament is too obvious. She is filled with a strong scientific and research atmosphere from top to bottom. Here, science, technology, and intelligence are respected, so it’s no wonder it’s called the Little Academy of Science.

However, Duan Yongping had a conversation with Su Yuanshan, and the two had an in-depth discussion on the correlation between R\u0026D, products, and the market, that is, how to deal with the focus of "technology", "industry" and "trade". He knew that although Su Yuanshan had an almost fanatical pursuit of developing technology, Su Yuanshan was also calm and knew that technology must be industrially realized and marketed to achieve the best development - at least, the fields that an enterprise can set foot in Is such that.

Therefore, although Duan Yongping admires these two R\u0026D workers who have brought honor to the country, he still has his own goals and visions - because his vision is consistent with Su Yuanshan.

“As far as mobile phones are concerned, excellent performance, practical functions, and aesthetic design should not be proposed by consumers, but should be pursued by enterprises and guide the public’s aesthetic appreciation.”

Duan Yongping looked at the crowd as he spoke. He knew that those here were either engaged in marketing, technology, or business management and economics. It might be difficult for them to understand aesthetics.

After all, aesthetics can rise to the level of philosophy, and can drop to everyone's daily life. As a mass consumer product, mobile phones must “satisfy” the aesthetic needs of the public. To become a great company, it needs to guide the public's aesthetics.

If you only focus on satisfaction, it will eventually turn into catering, and it will essentially become a second-rate enterprise.

"Therefore, whether it is from a black technology point of view or from an aesthetic point of view, the mobile phone department hopes that the R\u0026D center can provide chip and baseband solutions as soon as possible to improve integration and enhance system functions."

After Duan Yongping finished speaking, he smiled at Qin Weimin and Tian Yaoming, and then closed his mouth.

Qin Weimin and Tian Yaoming also smiled at the same time. They glanced at Su Yuanshan and quickly exchanged glances, but they didn't say anything, just lost in thought.

On the contrary, Wan Yongliang smiled meaningfully at Duan Yongping.

As for Chen Jing, like Su Yuanshan, she kept thinking and then smiled casually.

Of course she knew that Su Yuanshan pushed Lao Duan to take the top position, because Duan Yongping was indeed capable, and this ability was extremely powerful in the field of a single product.

Duan Yongping was born as a radio major and has been in charge of Xiaobawang. He is very strong in both technology and overall perspective. All that's missing is a platform and the view you get from a higher vantage point.

After entering Yuanxin, Duan Yongping said it was a bit exaggerated to say that he was like a fish in water, but with Su Yuanshan's acquiescence, he did gain a higher vision, and he was indeed undergoing a subtle change in Yuanxin.

Technology can only be an absolute priority in strategic investment in enterprise development, not in product design.

The contradiction between design requirements and technical implementation was reflected at the beginning of the design of YX1201. At that time, Su Yuanshan personally went to the special zone to intervene, and only then did he suppress the arrogance of the past engineers at the R\u0026D center.

In the design of Vidoo, this contradiction was reflected again, so much so that it took Duan Yongping a lot of time to finally take shape through stumbling.

The root cause of this situation is Yuanxin's R\u0026D center, that is, the technical department is too strong.

…

Seeing that the scene was deserted for a moment and no one else spoke, Chen Jing coughed lightly.

"In principle, I agree with Lao Duan's needs. The public's aesthetic tastes, aesthetic choices, aesthetic ideals and aesthetic culture need to be guided. As a designer, we cannot blindly obey and cater. As a technological product, behind the aesthetic improvement is It requires technological breakthroughs and upgrades to achieve this.”

"So, Lao Qin, Lao Tian. How is the progress on your side? To what extent can the SOC integration progress and integrated design planning be achieved?"

Tian Yaoming coughed and said with a smile: "Let me tell you. Now our mobile communication design department mainly has three teams. One is the baseband and chip team, one is the base station team, and the other is the protocol team. The protocol team is a cross-over team, and Many departments in the R\u0026D center are currently connected.”

"The work progress of the baseband and chip teams is not dependent on our will to a large extent. It also requires the cooperation of the wafer factory - in fact, we can prepare for tape-out before the end of the year. But this How long the preparation period will be depends on how quickly TI’s process design is done.”

"Well, let me briefly talk about the relationship between chip design and wafer fabs - chips are essentially building blocks. When we design chips, we actually design a new building block shape through EDA. However, the standard size of this building block is It is provided by the wafer fab. But after we design the shape of the building blocks, how to put them together mainly depends on the efforts of the wafer fab engineers."

"So, if we have to give an accurate time, we definitely can't give it. Because God knows what problems will occur during tape-out, and what problems will occur after tape-out."

"As for the degree of integration, that's easy to say. After the baseband chip is integrated, it will be about half the size of a cigarette box." Tian Yaoming took out the cigarette box and put it on the table: "It's only half its area. Anyway, it depends on the design."

"Frankly speaking, I think these mobile phones are quite good-looking." Tian Yaoming clicked on the color page and did not forget to praise Duan Yongping: "I don't understand aesthetics, but my intuition tells me that these products are beautiful and attractive enough. of."

Duan Yongping smiled and nodded.

Chen Jing also nodded, glanced at Su Yuanshan, and knew that this guy had made up his mind not to speak today, so she pursed her lips and smiled.

She looked at Qin Weimin and Tian Yaoming, then at Duan Yongping, and said with a smile: "Technology, design, and production cannot be biased, let alone create barriers and opposition. Therefore, I suggest that the specifications of the mobile phone design department be improved, and Based on this, we will form a professional design department involved in all electronic consumer products."

"By then, the four professional processes and fields of underlying technology, design, production, and market will be formed to achieve the goal of technology realization and healthy development."

Qin Weimin and Tian Yaoming looked at each other again, smiled slightly, and nodded at the same time.