1991 Starting from the core

"However, as the industry becomes more segmented and products become more abundant in the future, professional communications malls will definitely appear."

The vice president smiled and continued to ask: "But if a communication mall is built, it can attract current retail merchants to settle in. This is also a good model, and it can also exert a clustering effect. Just like foreign countries have already compared Like a mature computer mall.”

He Wei was startled, then smiled and said: "Mr. He, of course there is a clustering effect, but it also means that competition is more intense. Selling mobile phones is not as good as selling computers. Selling computers offers freedom and is highly adaptable. Mobile phones... When there are no more choices, to put it bluntly, it depends on the price. At present, communication shops on the streets, that is, retail investors, their income does not come from selling new mobile phones to a large extent, but from repairing and selling second-hand BB phones. , mobile phone, etc.”

"Of course, there are very few second-hand mobile phones on the market now. But based on the trajectory of BP phones, it is not difficult to judge that there will be more and more second-hand mobile phones in the future, and eventually form a huge second-hand market. And this second-hand market, Theoretically it will be dispersed..."

He Wei closed her mouth after speaking. Going on, it will involve the market retention rate, value retention rate and brand value of mobile phones... She just presented the analysis of the future communications market by Yuanxin Marketing Department.

Seeing her finish speaking, Zhang Ke smiled at Su Yuanshan and said, "He Wei has finished speaking, what about you?"

Su Yuanshan chuckled: "She represents my opinion."

"So you don't agree with the establishment of a professional communications mall?"

"Well, let's not do it for the time being. Just complete the communication equipment area and counter first. The most important thing now is to roll out the offline mall and build the logistics network." Su Yuanshan paused as he said: "That's it, uncle. , our group of people entered the market during the biggest wave of reform and opening up. To do business, we must aim at the foundation of the industrial chain and the core of the industry - for example, the logistics express network, which is a core foundation even more than a shopping mall. . Because no matter what kind of mall you are, you need the circulation of products and even the circulation of raw materials..."

Zhang Ke nodded, looked at the vice president in charge of logistics and said with a smile: "Lao Liang, you always said that you want to listen to Mr. Shan's opinion. Now that you heard it, how do you feel?"

Although Zhang Ke calls him Lao Liang, Liang Gaohai is only in his thirties and wears a pair of glasses. He looks polite. He had been working in the postal department in charge of postal reporting, so he was poached by Zhang Ke. . When he was named, he smiled shyly: "Mr. Shan is right. As far as the country is concerned, the main issue is access. Once the postal service opens an opening, our private sector will definitely be able to concentrate its advantages and open up an opening after entering."

"According to the information currently available, there are already private companies in the Special Administrative Region and Shanghai that specialize in delivering packages and city-wide mail. In just one year, they have grown up to a considerable scale with just a few people and a few guns..."

"Sentong and Shunfeng." Su Yuanshan immediately reported his name.

Liang Gaohai looked at Su Yuanshan in surprise: "Mr. Shan knows about them?"

"Well... I saw the list when I went to the company over there." Su Yuanshan said casually.

——He can’t say that these two companies are pioneers in domestic express logistics. Everyone knows that, right?

"Yes, those are the two." Liang Gaohai said with a smile: "But our current business does not overlap much with theirs. We mainly focus on satisfying our own business first, and do other companies' business incidentally. But after listening to Mr. Shan I think we should increase the deployment of the network and target all objects at the same time..."

"Yes, the sooner we deploy it, the better. From enterprises, government institutions, merchants, and finally individuals, once the network is built, it will be a business of just counting the money."

…

After leaving Lao Wan and Zhou Xiaohui to analyze various data with the mall's sales, Su Yuanshan and his uncle left the conference room first and came to Zhang Ke's office.

"Xiaoshan, the pressure is a bit high." Zhang Ke closed the door and lit a cigarette with a click.

There were only two people in the office, uncle and nephew. Zhang Ke didn't show any pretense and sat directly on the coffee table. He said with a somewhat solemn expression: "My uncle helped you sell mobile phones quite well, but other electrical appliances are really not as good as those of my competitors."

Su Yuanshan was immediately surprised: "How is that possible? You haven't sold anyone to anyone?"

The reactions of the two shopping malls, Jiamei and Suning, were not unpleasant, and even the counterattack was a bit fierce - on the National Day, they quickly adjusted their promotion plans and intensity.

Not to mention other places, just in provincial capitals, the price of the same TV changes three times a day.

But even so, given the size of Yuanxin Mall, and the intensity of this event from the beginning, how could it not be able to sell to the other two stores?

"I haven't sold them. Put them together..."

"..." Su Yuanshan immediately breathed a sigh of relief: "You scared me. I thought anyone could challenge you."

Zhang Ke smiled and said: "Then they are still close. But according to the current number of stores and influence, we should indeed have the sales volume of those two combined."

"Don't look at the sales volume yet..." Su Yuanshan squinted his eyes and smiled softly: "Uncle, we are in an honest business. What you see may not be true."

Zhang Keyi was startled: "What do you mean?"

"It means that the other side may be falsely prosperous and looking for a shill."

"If you think about it carefully, this time you advertised again and directly called for a subsidy of 100 million yuan...and it was a real subsidy, and you also kept biting the prices of the two opposite companies at any time. No matter how you look at it, the opposite side They shouldn’t be able to beat you, right?”

"right!"

"So... it's abnormal for the other side to be so lively." Su Yuanshan waved his hands and comforted: "Don't be anxious, especially in this kind of money-burning business war, as long as the money that needs to be burned is burned out, the strategic purpose will be achieved - —And to put it bluntly, do you have strong funds on the other side?"

"No……"

"Isn't that enough?" Su Yuanshan smiled and said: "I won't talk about these little things. Uncle, you have to do me a favor."

Zhang Ke moved down from the coffee table and sat next to Su Yuanshan: "You tell me."

"Do you still remember Xinghai?" Su Yuanshan looked at him with a smile.

"Xinghai?" Zhang Ke, some of the two-foot-long monks, were confused: "What's wrong with Xinghai?"

Su Yuanshan smiled and sighed: "You are like this...I am embarrassed to tell you."

Zhang Ke was stunned for a moment, then smiled and patted Su Yuanshan on the back of the head: "Little guy, what's going on? How can I help Xinghai? We are selling mobile phones over there - you won't let me help you sell parallel imports, will you? ?”

Su Yuanshan couldn't laugh or cry...

"Uncle, you have forgotten that Xinghai still has your shares!"