1991 Starting from the core

"He Wei has a very active mind and is suitable for working in the marketing department." Chen Jing raised her chin at Su Yuanshan.

She was sitting on the sofa in Su Yuanshan's office, and Su Yuanshan was sitting on the desk with half his buttocks, both of them chatting in a very casual manner.

"Well, among more than a billion people, there will always be a few people who are particularly talented in certain fields." Su Yuanshan nodded in approval, and at the same time said: "But I'm afraid she is still a little lacking in grasping the direction of the big market... …”

"Isn't it you?" Chen Jing glanced at him and said with a smile: "You are her boss, you will never ignore her."

"..." Su Yuanshan was speechless for a while.

"Don't look at me like that, and in terms of candidates, Cao Xiaoliang is actually not bad. After all, he is Lao Duan's apprentice, and Lao Duan... is very similar to you." Chen Jing picked up the tea cup and blew a few sips gently, but It was still too hot, so I put it down again.

This was the first time Su Yuanshan heard Chen Jing say that Duan Yongping and he were very much in love, and he immediately asked, "How do we resemble each other? Let's talk about it."

"Never tired of teaching."

Su Yuanshan was stunned: "Education or destruction?"

Chen Jing rolled her eyes at him, paused and then sighed: "To be honest, Lao Duan, and your senior brothers... their personalities are nothing to say. Lao Duan came out with the people brought by the Little Overlord and said It may be an exaggeration to say that they are all elites, but everyone can be considered his disciple, and he has never worried about 'teaching disciples and starving the master to death'. To be more old-school, they all have received the true inheritance."

"But although Cao Xiaoliang is capable, he is not as close as you and He Wei. Now the marketing department is becoming more and more important in the company, and its status is getting higher and higher. If Cao Xiaoliang gets involved, if you intervene at that time, It’s always a little inconvenient.”

Su Yuanshan listened to Chen Jing slowly talking about her reasons for letting He Wei take the position, and he immediately understood Chen Jing's intention. So he smiled bitterly and said: "Sister Jing, don't think of me as omnipotent...and I don't have the commanding habit of the Chairman, who can always tell people to move forward ten meters."

Hearing this metaphor, Chen Jing burst into laughter - there is a classic joke circulating in Yuanxin, saying that Chiang Kai-shek could not sleep all night during the war, and finally made a phone call to the front line: "Soldiers, listen to my orders, The machine gun position advances 10 meters!"

"Don't be lazy. You said it yourself. The next two years will be the most critical years. We must maintain expansion while preparing for the semiconductor winter, and we must also deal with pressure from all sides..." Chen Jing said. She frowned and glared at him hard again.

Of course, Su Yuanshan would not hide Chen Jing from important matters, especially the financial crisis - only by convincing Chen Jing could Yuanxin complete the shift of focus in advance.

You know, the focus of Yuanxin's external expansion since its establishment has been surrounding areas.

Of course, Su Yuanshan did not tell Chen Jing in the tone of a fortune teller that Soros will take action next year, but analyzed the current situation of Southeast Asian countries, especially the Four Little Tigers, in foreign exchange and finance from the standpoint of capital and finance. Financial system risks.

Coupled with the lessons learned from Soros's short selling of the British pound in 1992, Su Yuanshan finally concluded that these Asian tigers are just a piece of meat in the face of huge international hot money.

Perhaps it was because Su Yuanshan's judgment had never been wrong, or perhaps because of other reasons, Chen Jing also chose to believe in Su Yuanshan this time.

"Okay... I'm not lazy, I'll work overtime right away."

"Don't be tired...we're here." Chen Jing said and sighed: "Don't be ridiculous, if it's as you said, our life may not be easy."

"No, Sister Jing, we will definitely be better off." Su Yuanshan pursed his lips, looked towards the south, and after a few seconds of silence said softly: "Their arsenic is our elixir."

Chen Jing was silent for a few seconds and then stood up: "Okay, I'll go back to the capital first and fly to London next week."

…

If you think of marketing as sailing on the ice, then the icebreaker is the most important tool.

The reason why He Wei was unanimously recognized by Su Yuanshan, Chen Jing and Duan Yongping was that she found a feasible and effective plan. It is equivalent to Yuanxin finally having an icebreaker.

As the marketing department launched various marketing plans, Yuanxin's affiliated companies also cooperated with Yuanxin to launch a series of matching promotion activities in the domestic PC field.

For example, for the first time, Chengdian Hi-Tech's home computer used the "Tamron" series of processors as a selling point and appeared in a TV commercial.

The FarCore Tamron series processors also followed Intel's example, adopting a simple advertising method and adding sound effects, and this sound effect was created by Su Yuanshan.

——When the far-core CPU was released, Intel had already adopted the classic sound effect of "light, wait for light, wait for light", which is a bit regretful. But instead of copying "waiting for the light, waiting for the light", Su Yuanshan can copy the same classic WindowsXP startup sound effect...

So he picked up the guitar again and ran to the house of a buddy who bought a piano. After recalling it for a long time, he accurately restored the startup music of Windows XP, and then silently said sorry to Gates in his heart.

In addition to TV advertisements, Yuanxin has also increased its advertising and "soft articles" in newspapers and magazines such as Computer News, Computer News, Computer Enthusiasts, etc. Especially during the National Day, Yuanxin launched the new Tamron 166 processor. , and even directly mailed carefully selected samples to mainstream PC industry media for evaluation.

After many combinations, Tamron series processors have finally become a term that pops up from time to time in the mouths of those who are "proficient in computers".

The increase in brand awareness, coupled with the launch of a new model of processor that has caught up with Intel's highest frequency, will naturally be accompanied by promotion convenience and recognition in the retail market.

Similarly, the market response also confirmed He Wei's original judgment - she had successfully won bulk orders from Fantasy and Tongfang.

It's just that because the strategic partner can only be Chengdian Hi-Tech, these orders are nothing more than filling up the other party's product line. If you really want to seize a share in the branded phone market, with the current four heroes competing for hegemony, it ultimately depends on whether Dian Hi-Tech can live up to its expectations.

Just when everything was moving towards a seemingly bright future, an international news emerged after the National Day.

It only appeared as a text message on Xinwen Network for a moment, but it caused an uproar in the domestic technology field, especially in technology companies that urgently need to cooperate with Western society.

On October 7th, Wassenaar signed it and it is scheduled to take effect on December 1st.

On October 15, Yuanxin held its third quarter executive director meeting.

This time, the meeting was hosted by Su Yuanshan himself.

The theme of the conference-"How to deal with future blockades and challenges in the field of science and technology".