1991 Starting from the core

On the curtain, the words YOS4.2 version reappeared.

"In the past five years, YOS has gone through four major versions, 12 medium versions, and numerous minor versions and patches. Finally, we launched YOS version 4.2 today."

"If we follow the implementation of functions, this can actually be considered version 5.0."

Chen Gang put his hands behind his back and quickly got to the point after a brief introduction: "Yuanxin's Yidoo4 series mobile phones have been launched. Maybe everyone has come into contact with them - Yidoo4 is equipped with a 4.1 system."

"Here, I need to remind those who are not familiar with me that the UX, UI, IA, IxD and other teams of Yuanxin Mobile have no overlap with ours." At this point, Chen Gang smiled again: "We are first-level, independent The laboratory, R\u0026D tasks, direction and progress are not affected or interfered by any department.”

Well... Chen Gang almost pointed at his nose and said, we are so awesome that we are a laboratory on par with the mobile phone department.

Naturally, there were guests in the audience who understood the structure of Yuanxin, so they laughed and clapped.

Along with the applause, several abbreviations that came out of Chen Gang's mouth also appeared on the curtain.

"You can see the abbreviated items on the screen. These are also the items we summarized during the entire interaction and experience between the YOS system and users."

“User Experience Design, user experience.”

"In the past few years, we have obtained a large amount of information from more than 100,000 YOS-based mobile phone users..." Chen Gang shrugged and smiled helplessly: "But unfortunately, this information is almost the same as for invalid information."

“In the process of rapid upgrading and iteration of technology products, consumers are not always able to provide timely feedback on their needs, especially when the consciousness of the vast majority of consumers is still that the mobile phone is just a tool for making calls, and the user experience is poor. What is most in demand is the enlargement of current functions—for example, a longer battery life, a larger screen, and a cheaper price.”

"Oh, by the way, the most important thing is that the traffic is cheaper and faster..."

There was a burst of laughter from the audience.

"I also want to satisfy consumers, but this is not our business." Chen Gang smiled humorously and returned to the topic itself: "So, when we received the news that a multi-touch capacitive screen has been successfully developed, , it’s like finding the window opened by God.”

"What is user experience? It means how 'comfortable' users can complete any operation they want to complete on their mobile phones and find any information they need."

"The former is provided by mobile phones, and the latter is provided by content developers."

"Everyone, please take a look."

Chen Gang pressed the remote control pen, and the YOS standard UI interface of a mobile phone immediately appeared on the screen.

Immediately afterwards, with the mobile phone as the center, countless "icons" appeared in all directions, and then entered the YOS interface.

These icons are in quotes because they are made purely of words.

Such as games, such as music, such as the Internet, such as social networking, such as tools, such as life, such as finance, such as shopping, such as hobbies, such as health...

In just a blink of an eye, these icons filled the page.

"Next, I will introduce in detail the compiler, interface and framework provided by YOS4.2 from three aspects: gaming, social networking, and web browsing - everyone will find that it can really do everything."

Chen Gang exhaled softly and looked at the field, thinking to himself that he had finally reached my professional field.

*

*

At 4:30 in the afternoon, Su Yuanshan's flight arrived in the capital on time.

"General Manager Shan is tired of traveling and traveling, and it's hard work."

Chen Yue, who had been waiting outside for a long time, quickened his pace, and stretched out his hands to Su Yuanshan and slapped him.

"Mr. Chen, you are really..." Su Yuanshan smiled with a look of helplessness on his face.

I don’t know what China Mobile thinks, and they can introduce this person to deal with Yuanxin. In a later saying, this Mr. Chen Yue is a typical late-stage patient with "social awesomeness syndrome". In front of him , there is no such thing as a "first meeting".

Before getting on the plane, Su Yuanshan just asked the Capital Branch to make arrangements, but within two minutes, this man called.

It was two o'clock in the morning in China - of course, Su Yuanshan also knew that a group of people from the capital branch were being entertained at KTV by Chen Yue and were about to leave. Then Chen Yue immediately said that your Shan boss will have a meeting tomorrow. Let me entertain you.

The group of people looked at each other and carefully asked Su Yuanshan for his opinion. After getting a positive reply, this group of people...perhaps were afraid that Su Yuanshan would know that they were still happy in the middle of the night, so they "hided". Today, in addition to the design center sending a car over, there was also a person in charge of marketing and marketing from the branch. Not even seen.

That's what happened.

"Invite Mr. Shan, is there anything in particular you want to eat for dinner?" Chen Yue asked as he stretched out his hand to welcome Su Yuanshan to the parking lot.

"The guest does as the host does."

"Okay, let's go to Qiao's Hotel. That place is very quiet."

…

Seeing Su Yuanshan being "stuffed" into the car by Chen Yue without any explanation, Wen Xiaoqian and Fu Zhenhua looked at each other and smiled - it was a rare time when Mr. Shan was so "passive". It was obvious that this Chen Yue made He Wei sink into the sand. , there really are two brushes.

After a while, the two got into another black business car and followed Chen Yue's Audi quietly.

…

In the car, Chen Yue did not talk about business with Su Yuanshan, but about several major events that happened this month, from the semiconductor summit to the release of the immersion lithography machine, to the launch of Yuanxin Yidoo4 and this The ongoing YOS Developer Conference.

Su Yuanshan didn't talk much because he was really tired from traveling and traveling, but as the topic deepened, he gradually came to the conclusion that this man really had two skills and had a very clear judgment on the future of mobile Internet and mobile phones.

Now, he was really interested.

"I wonder what Mr. Chen's major is?"

"I'm from Huake, majoring in communications." Chen Yue looked at Su Yuanshan with a smile and said with emotion: "I have almost forgotten my major, hey, but even if I haven't forgotten it, our studies can't keep up with the times."

"Mr. Chen is too self-effacing. No matter how advanced the communication technology is today, the foundation was laid decades ago. There is nothing outdated about it." Su Yuanshan felt good about him and said with a smile: "In front of Mr. Chen, I But he is just a layman in communications."

"Where there."

The two people flattered each other, and the car quickly entered the alley, and parked outside a courtyard house a moment later.

"Has Mr. Shan been here?"

"first."

"Well, the food here tastes pretty good, and it generally only accepts reservations. If you feel that it's okay after eating it later, you can consider coming back next time."

The two chatted all the way into the hotel.

Because it is similar to "private cooking", there are not many people sitting at the table. Only four people, Su Yuanshan, Chen Yue, Wen Xiaoqian and Chen Yue's business manager, sit together.

…

"Mr. Shan, although our domestic business is all negotiated over the wine table, we won't discuss business tonight, okay?" Chen Yue held the wine bottle and chuckled: "Today, I will take care of Mr. Chen and the secretary first. Jie Feng, we’ll talk about it tomorrow.”

"Haha, I don't like discussing business at the wine table either. But...Mr. Chen." Su Yuanshan looked at the bottle of red wine - it seemed that this man had even found out whether he could drink white wine.

After a pause, Su Yuanshan smiled and said: "Let's talk briefly. After all, this year is a year of leap forward, which is critical to the entire industry."

"Okay." Chen Yue also readily pulled out the cork of the red wine with a snap, regardless of whether he was sober or not: "Then please ask Mr. Shan to consider our difficulties."

In the corner of Su Yuanshan's sight, he saw the suppressed smile on Wen Xiaoqian's lips.

——This man is really a master at crying about poverty.

Su Yuanshan shook his head with a smile and said slowly: "Mr. Chen, Yidoo4's contract phone can not only bring new 3G users to China Mobile - even if all of them are converted from old users, it will also increase value-added service channels, systems, and projects. It is also enough to increase the revenue of China Mobile’s value-added service system to a new level..."

Seeing Chen Yue smiling all the time, Su Yuanshan felt alarmed and shut up immediately.

Depend on! Obviously, being reasonable is useless - this man has just taken up the position of vice president, and when he is officially ambitious, he has to do something to achieve results.

And according to convention, the vice president in charge of marketing has a high probability of taking over as the boss. It is precisely because of this that Su Yuanshan plans to have a talk with this "very talkative" vice president in person.

After shutting up, Su Yuanshan immediately changed his strategy: "May I ask Mr. Chen, five days have passed, how many Yidoo4s are there on China Mobile's side?"

Su Yuanshan didn't give Chen Yue a chance to find an excuse, and immediately added: "The IMEI logo of Yidoo4 has been stored and updated a long time ago."

Chen Yue was startled for a moment, coughed slightly, and laughed: "It's not convenient to give an exact number, but there are more than 200,000."

Su Yuanshan smiled and nodded.

Although Yuanxin began to build direct stores around the world a few years ago, and also established a complete sales statistics and distribution network to obtain the most accurate sales statistics, the sales volume of channel parties and partners... That's really hard to say.

If the marketing department is lazy, they can use the number of distributed products as sales volume, but in this case, how many mobile phones will appear in the hands of consumers... no one knows.

It is impossible for Yuanxin to require channel dealers and even mobile phone stores to report their inventory to themselves at all times, right?

And from the moment the mobile phone was born to this day, the major business halls of operators have accounted for the majority of mobile phone sales.

Therefore, to see the real user holdings, we have to look at the operator's online data.

This time He Wei led the team to China Mobile. The biggest task was to cooperate with China Mobile to discuss mobile phone solutions for the mainland market.

"Xiaoqian, ask He Wei to send over the plan here for a look."

Seeing that Su Yuanshan wanted to see the plan, Chen Yue's eyes flashed with joy and he said immediately.

"Don't bother Mr. He, we have it here, Lao Wang."

Manager Wang on the side immediately opened his briefcase, took out a document and handed it to Su Yuanshan.

"Hmm..." Su Yuanshan nodded and then opened the file.

The style of the document is clearly written by He Wei, and it is clear and concise.

In the document, He Wei and China Mobile jointly proposed three sets of plans. In addition to the conventional "consignment sales" and "contract free phones", the most explained is the contract card locking machine. (Note, card locking machines were indeed born in the 3G era in China.)

To put it simply, agency sales means that the business hall is equivalent to a mobile phone store. Whether new or old users want to change their phones, they can go directly to the business hall to change their phones and enjoy various preferential treatment.

The free phone in the contract means how much the user pays to the operator for phone calls. After getting a mobile phone, how much money is returned every month, or a consumption limit is set, etc. In short, this must be written into the contract. Under normal circumstances, the mobile phone cannot be replaced. Operator, so it is called a contract machine.

For the above two methods, the repayment speed is very fast because the operator can get the money directly.

The third type is a bold attempt made by combining foreign operators and domestic actual conditions.

That is, users can get a mobile phone and a matching number by paying a certain one-time fee and monthly consumption limit.

This is somewhat similar to installment payment.

Frankly speaking, in the absence of mobile phone real-name system, doing so is indeed risky.

That's why Chen Yue and He Weicai couldn't argue about the payment time of the last plan.

After a long silence, Su Yuanshan breathed out softly.

When Chen Yue saw this, he smiled slightly and said, "Mr. Shan, we are actually already brushing aside the installment plan for the rest of the plan."

"Well, yes." Su Yuanshan lowered his eyes and tapped the table with his fingertips.

Of course he knows that installment payment is the direction of future development and the kingly way - even the United States, which is the most impressive in bundled packages for contract phones, will completely cancel contract phones in ten years and switch to installment payment. Payment.

In short, it is draining the consumption power of consumption.

The current installment plan in China...can't be considered as "draining", it can only be regarded as promoting advanced consumption.

However, both the real-name system and the credit reporting system are far from being launched in China. Even the word trust among ordinary people is far from being established, let alone a credit system.

Even domestic banks and credit unions are extremely strict with personal loan cards, even to the point of "discrimination".

Among other things, Kexin Bank, a bank with Yuanxin pedigree, its domestic business mainly provides student loans to small and medium-sized enterprises and poor students.

"In this way, we still have to give trust to the people, especially young people."

After a long silence, Su Yuanshan said softly: "The proportions of each plan can be adjusted appropriately. As for the risks, Yuanxin will reduce them through technical means and you through certain user screening methods, and finally it will be borne by both of us."

After finishing speaking, Su Yuan raised his head and looked at Chen Yue: "Mr. Chen, at least until now, we are still in a good era where hard work can be rewarded. The more young people pursue technology and the Internet, the more technology and the Internet will The faster it develops. The mobile Internet is our opportunity to surpass the West. The sooner it arrives, the greater our opportunity to surpass."

Chen Yue looked at Su Yuanshan with a smile, thinking of his peers and colleagues' comments on Su Yuanshan, and he couldn't help but feel a little emotional in his heart.

It seems that what he said is true.

But...what needs to be said clearly needs to be said clearly.

"Okay Mr. Shan. What's the specific time?"

"You guys make a new consumption plan and control the cost recovery within 6 months." Su Yuanshan chuckled: "Otherwise, we can also make installments between us?"

"..."

"Mr. Chen, if China Mobile needs to develop, we need to develop too."

Chen Yue couldn't laugh or cry: "You are so short of money?"

"It's not just us that's bad, it's all mobile phone manufacturers that are bad."

——Can Yuanxin not afford to "lose" those billions of accounts? of course not.

But other mobile phone manufacturers that are developing rapidly cannot afford to lose money - in front of operators, except for giants like Yuanxin, other mobile phone companies do not have much bargaining power when facing operators.

This is one of the reasons why all contract machines in history were low-end products or even crappy products.

Su Yuanshan still hopes to find a "normal" contract cooperation path under the current historical environment.

"And, Mr. Chen, look..." Su Yuanshan flipped through the documents and joked: "Our marketing department has even thought up the advertising plan for you - you have to trust our marketing and publicity level, right?"

"Haha, when it comes to this, I really admire you." Chen Yue laughed: "Just a little thing that happens on the street, Mr. He can actually find an opportunity for publicity..."

Su Yuanshan became interested: "Oh? Let's talk about it."

——It is always a pleasant thing for subordinates to be praised by their partners.

"Just three days ago, on our way to dinner at noon, we met a mother and daughter buying chop 4 - this term is probably going to become popular."

"Chop it into four?"

"Yidoo4, chop your hands 4 - reported by a Capital TV reporter, calling on everyone to consume rationally, and also quoted the latest buzzword, buy Yidoo4 and chop your hands."

Su Yuanshan and Wen Xiaoqian looked at each other - they had been busy in North America recently, and they really didn't know that this new buzzword had become popular in China.

But Su Yuanshan immediately realized that this was a good thing.

Since the Vidoo era, Yuanxin has not provided an accurate Chinese translation, and Yidoo naturally no longer exists. What is important is that people can associate it infinitely and let consumers call it their own name.

Now it seems that the sound of doo pronounced as "chop" is really damn appropriate!

"That girl was embarrassed because her mother didn't bring enough money to buy a premium mobile phone..."

Chen Yue smiled and told Su Yuanshan about the previous incident, and praised He Wei and the marketing department for being able to push this matter to major Internet forums for discussion, and with the hot sales of Yidoo4 mobile phones in the past few days, , the emergence of new buzzwords, and similar events have endless meanings...

In short, the Internet and some earlier TV stations that focused on Internet news have been discussing these social news caused by Yuanxin mobile phones in the past two days.

"I have to say that Mr. He's skills are really beautiful, and we have really learned from them."

Chen Yue didn't notice that the smile on Su Yuanshan's face had gradually disappeared.

After nodding silently, Su Yuanshan smiled slightly: "Well, let's not talk about it for now. Mr. Chen, come on, let's go."

"Go one."

*

*

Two days later, Su Yuanshan returned to the provincial capital.

In negotiations with China Mobile, Yuanxin and China Mobile each took a step back.

Yuanxin understands China Mobile's urgent need to expand and develop, and China Mobile also understands that Yuanxin is followed by a large number of industrial chains that need to eat, so it has adjusted the mutually acceptable payment collection time in the cooperation of other plans.

"Mr. Shan, are you looking for me?"

Not long after Su Yuanshan returned to the office, He Wei opened the door furiously.

"Well, sit down."

Su Yuanshan pointed to the sofa, walked out from behind the desk, then pulled up a chair and sat in front of He Wei.

He Wei pursed her lips, her face turned a little red - it wasn't that she was shy when she saw Su Yuanshan, but she was obviously a little excited.

After all, according to the latest statistics from various sources, Yidoo's actual sales + pre-sales have exceeded 2.5 million in the past week.

This reminded her of two months ago, when Su Yuanshan said he was preparing to prepare 500,000 ready-made machines, she was still worried...

But as the press conference approached and preparations became more and more complete, Yuanxin directly increased its stock volume by 50%.

Therefore, on the day of the press conference, there were 700,000 current machines in the hands of major channels. On the day just after the press conference, Hongyuan went into full gear and worked overtime to boost production. Now it has reached a production capacity of 100,000 units per day.

And just like that, Yuanxin's mobile phones were "robbed" by the people in charge of various channels just after they left the factory.

The continued popularity of Yidoo4 has also drastically reduced the pressure on the sales and marketing department, and then all the pressure has been given to the materials department - Mr. Duan even personally traveled around the world to urge material suppliers.

"It's been hard work these days."

Su Yuanshan has seen the week's report and sales distribution. He is very pleased that domestic sales are already on par with Europe.

Of course, this is also related to the fact that Yuanxin has not paid much attention to the European market in the past few years.

In addition to the "value" of Yidoo4 itself, the marketing department also plays an important role in this achievement.

"No matter how hard you work, it's worth it." He Wei took a deep breath, her mood gradually calmed down, and smiled: "Two months ago, when you said five million units, I thought it was an impossible task. Well...I didn't expect that half of it would be done in the blink of an eye. Moreover, the popularity of Chop 4 also broke our previous data model and experience..."

"Let's not call it Chop 4."

"Uh, okay." He Wei stuck out her tongue, but smiled: "But Mr. Shan, you must admit that this is very conducive to spreading the word."

"Yes. When it comes to Internet topics, your team's experience and awareness are advanced." Su Yuanshan nodded with a smile.

He Wei coughed lightly: "It's all influenced by Mr. Shan."

"but……"

The moment He Wei lowered her head to drink water, she heard Su Yuanshan's slightly drawn-out "but".

She was slightly startled and quickly raised her head, only to find that Su Yuanshan's expression had become serious.

"He Wei, from a marketing perspective, this is a textbook Internet marketing. Even I would have thought that the Internet people next door would study this."

He Wei put down the water glass and listened carefully.

"But from a telecore perspective, it's not good."

He Wei's eyes gradually widened. She did not hide her doubts and nervousness, and looked straight at Su Yuanshan.

Su Yuanshan breathed out gently and pointed to the wall behind him without looking back.

There are two lines of words hanging on it.

"Always passionate, never evil."

"I must admit that whether it is Chopping 4 or various social events caused by the desire for Yidoo4 in reality, when it spreads, it will be extremely beneficial to the promotion and popularization of Yidoo4. But, that It should be spread spontaneously by the Internet and netizens, rather than us being the driving force behind the scenes, stimulating and amplifying conflicts to the front."

Seeing He Wei immediately lowered her head, showing an acknowledgment of her mistake, Su Yuanshan shook his head. He knew that He Wei did not realize why he connected this incident with committing evil.

"He Wei, if today we can push news about a girl who is quarreling with her parents, then tomorrow we can push news about a girl who sleeps with her? Can we push news about theft the day after tomorrow? Finally, can we push news about because? News about a parent jumping off a building instead of buying a new mobile phone, or about a man robbing and killing people because he likes mobile phones?”

He Wei looked up suddenly.

"When eating human blood steamed buns, you don't have to dip them in blood at the beginning."

Su Yuanshan looked at He Wei and said softly: "You have a way of thinking and abilities that are beyond the times. Yuanxin also has technologies and products that are beyond the times. We should not focus on these places. There should be a bigger picture."

——

****

//Ah, say a few words. (Word count not included)

In the previous comments, some people have always said that I wrote about the press conference, but stopped writing when it felt better. Some people suggested that I read other books to learn...

Enmmmm, I did learn.

It's just... In time travel stories, the sense of time is a very important thing, but of course I couldn't write it well (after all, the protagonist's circle is the top technological circle, and they have been focusing on advancing technology, so time waits for no one).

Especially when describing daily events of the era, descriptions that transcend the era should not be used.

Under this logic, it cannot be said that as soon as the mobile phone was released, a large number of self-media and mobile phone review circles were blown away. There were constant announcements on major websites and social media, constant hot topics, and widespread popularity.

Because there was no such condition at that time... You could only recruit a few passers-by to brag about it, just like the Vidoo mobile phone had just been released.

So after a product launch, the way to deal with it is generally to obtain feedback through financial and business reports. When running a business, isn't that what you look at?

Then I returned to the previous chapter and wrote about a daily occurrence - in my opinion, it is daily life. It is too common to walk on the street a few times. In the past few years, my wife has told me similar scenes no less than four or five times when she came home, and she used it to educate her daughter every time.

——Please note that I am not making any statement on the hot topic of disputes between girls and mothers. In fact, when I saw the whole story of the incident on Zhihu, I was equally critical of parents, and discussed with my wife Discuss, don't do this kind of thing in front of your daughter - because she once gave her daughter 2,000 yuan of "disposable" money as a reward, but she even had to control the gadgets she bought online.

The reason why I say this is that someone noticed something and saw "mother and daughter", "mobile phone" and "quarrel" and immediately contacted me. This is a copy of a hot issue.

Not really.

In fact, neither the plot itself nor the original intention of arranging this plot has any connection with "hot events".

Even if there are no "hot spots", I will still write it - the plot outline has been arranged in Chapter 859 "Yuanxin's Luxury".

Even when I was writing, I didn't think about reality at all. All I could think about was selling my kidneys, causing trouble in mobile phone stores, and robbing people to buy Iphones.

(Baidu keyword: Robbery to buy an Apple mobile phone - there will be hundreds or thousands of reports. Now, which one of these is not a breaking point?)

So why is it arranged this way? because……

1: Through a simple event of "strongly purchasing high-end mobile phones" (you can also understand it as vanity), it responds to Mr. Shan's previous statement that "Yuanxin's products already have a hint of luxury", and reflects Yidoo's sell like hot cakes.

2: Through the marketing department’s use and handling of the incident, the far-sightedness and advantages of Yuanxin’s marketing department in Internet marketing will be revealed.

3: Through President Shan’s intervention in the marketing department, it shows Yuanxin’s attitude and restraint on similar hot events in the future, setting a bottom line and not eating “human blood steamed buns”.

4: I write this because I hope Yuanxin will become a great company that is not hated by us.

Finally, the reason why I explain this is because this book has 2.15 million words. I really care about everyone’s understanding and feelings about this book until now, and I hope there will be no misunderstandings.

Thank you everyone. Finally, please give me some monthly votes. ^_^~