1991 Starting from the core

"30 billion! Xiaoshan! 30 billion!"

At home, my uncle, who had already put on weight, stood in front of the TV in the living room, pacing back and forth around the coffee table with his hands on his hips.

Su Yuanshan sat on the sofa with his mother, who had come back for the weekend. The mother and son looked at him with great joy.

After laughing, Zhang Xiuyun glanced at the nanny who was busy in the kitchen, glared at his brother, and scolded: "If you want to talk about business, go to the study. Don't disturb me watching TV."

"Okay, Xiaoshan, let's go to the study."

…

Sitting down with his uncle in the study, Su Yuanshan personally made him a cup of tea, and then looked at his uncle with a smile: "You didn't call me the night before yesterday, right?"

"That's not true. I was originally here in the provincial capital." The uncle was quite honest. He picked up the teacup handed over by Su Yuanshan, blew it and took a sip. He sighed softly and said, "Don't say, this 30 billion It really kind of scared me.”

When the final results of the Double Eleven promotion came out yesterday, the final sales volume was set at a little over 29.2 billion.

Rounding off, it’s exactly 30 billion.

"Actually, I thought there could be 50 billion..." Su Yuanshan chuckled: "But after reviewing the market this morning, I found that the first time there was 30 billion, which has indeed reached the limit."

"Fifty billion more... Do you know how much our annual sales are?"

"How can I know if you don't even tell me?" Su Yuanshan spread his hands and joked: "Uncle, are you really scared?"

"To be honest, I'm really scared. Although you have always said that the Internet is the future, and I have always believed it, I think that at least the next generation will be able to mature... Oh, I didn't expect it to be so fast." Zhang Ke laughed at himself: "What a blessing! I caught up directly."

"Well, in fact, the hot sales of this Double Eleven promotion also reminded Yuanxin that in the future, online sales channels will also be a focus that must be paid attention to, and it will even involve Yuanxin's offline experience stores. The layout." As he spoke, Su Yuanshan looked at his uncle: "But uncle, the explosion of online shopping will benefit the express delivery industry, and you will not suffer any loss."

"That's what we say, but after all, we are still the main appliance chain."

Su Yuanshan looked at his uncle with a smile: "Uncle, do you want to add the word "online" in front of the home appliance chain?"

Zhang Ke slapped his thigh: "Yes! But I don't know when to add it, how to add it... Hehe... So why don't I ask you to learn from me?"

"Alas...you think of me as a god, uncle..."

Su Yuanshan smiled and sighed while shaking his head - this was his true expression of emotion.

Today's development and scale of online and offline and home appliance industries... are no longer what they were in Su Yuanshan's "experience".

For example, in the area of ​​Internet shopping, TB and Amazon dominate, followed closely by eBay, 8848, etc. In terms of offline, although my uncle’s Huayuan is in the lead, the following companies are not vegetarians either. In addition, Niguo Hebang Country is also making great efforts to enter the country...

It can be said that the domestic home appliance market is currently in an extremely chaotic stage.

In other words, Su Yuanshan has no experience to follow.

But there is a direction that Su Yuanshan can grasp.

Even offline will eventually be cannibalized and eventually replaced by online. Even the electrical appliance city will lose its advantage in the online direct sales of major brand manufacturers.

And when the Internet completely enters people's lives, the "factory, agency, and sales" model that seemed extremely solid in the past will also be broken and reorganized.

Su Yuanshan is not a marketing expert, so naturally he can't explain it clearly to his uncle.

"Online is definitely a way to go, and it must go. Before you go, uncle, you have to think carefully... what kind of irreplaceable advantages does the home appliance supermarket have?"

Zhang Ke was startled for a moment, then fell into deep thought.

Su Yuanshan smiled and continued: "I really can't offer any other opinions. I just firmly believe that the Internet is the future - if you really can't seize the opportunity to move from offline to online, then seize the logistics. "

Zhang Ke was suddenly surprised: "Abandon Electrical Appliance City?"

"Who said you should give up? I mean... logistics is more important in comparison." Su Yuanshan shook his head: "I really don't understand, you have logistics and a home appliance city, how come you can't build an online home appliance supermarket? ?”

"Do a good job in warehouse management, good after-sales service, and provide next-day delivery - as long as these three points are done, every consumer will buy it, uncle!"

Su Yuanshan doesn't know if his uncle can become a new generation of "JD.com", but compared to JD.com back then, the conditions he has are countless times better... If this doesn't work, then Su Yuanshan can only let his uncle work in logistics with peace of mind. Forget it - it's not that material, and Su Yuanshan can't do anything about it.

My uncle had dinner at home and left in a hurry.

When leaving, Su Yuanshan finally couldn't bear to see his uncle in confusion, so when sending him out, he gave him a suggestion and asked him to contact JD.com to see if he could fully acquire JD.com.

If it can be acquired, all online business will be handed over to JD.com.

The next day, Su Yuanshan moved the afternoon class to the morning.

Because in the afternoon, he had to meet with the new chief architect of Yuanxin.

Yes, Jim Keller is here.

…

"Jim, long time no see."

Su Yuanshan stood up from the sofa, stretched out his hand to Jim Keller, who followed Gao Xiaodi in, and then strode forward, which was quite a show of respect.

In order to recruit this old man, Gao Xiaodi did a lot of work and made eight trips to Silicon Valley alone.

As for Carly, there was no situation that worried Su Yuanshan. After all, Jim had long said that there was no challenge and he was ready to leave... And Carly... is someone you can leave if you want. She will never stay. That kind of person. In addition, her goal is now largely focused on consumer electronics, and she does not think that the CPU department will not be able to move forward without anyone...

So, after various inducements, Jim Keller finally agreed to join Yuanxin-as the chief architect, he must ensure that he spends half a year at the Shanghai R\u0026D Center every year.

Today is the second day after he arrived in Shanghai.

"Mr. Shan."

Jim was a little uncomfortable, but soon started chatting with Su Yuanshan.

After all, Su Yuanshan had a chance encounter with him when he was at Cyrix.

After the three people sat down, Su Yuanshan welcomed Jim's arrival as the CTO of Yuanxin, and then chatted with Jim Keller about the current situation of Yuanxin's CPU architecture.

——This room, starting from Su Yuanshan, to Gao Xiaodi, and then to Jim Keller... happens to be the helmsman of the third generation of Yuanxin.

*

*

The days passed as the temperature dropped, and soon the calendar turned over 2007 and came to 2008.

On January 15th, the first executive board meeting of Yuanxin in 2008 was held in the rooftop garden of the administrative building.

Every executive director who participated in the meeting had already prepared thick documents and was gearing up with anticipation.

——The reason... is naturally very simple, because with the efforts of countries around the world, the global economy is beginning to recover.

It is also time to take out the cash reserves that Yuanxin has prepared to cope with the crisis.

"Okay, let's stop chatting. I will preside over today's meeting."

Su Yuanshan sat up straight on the sofa, crossed his legs, put the folder on his knees, and looked around at everyone with a smile.

"First, let's make a brief summary of last year's international and domestic economic situation."

"Last year, we all know that the subprime mortgage crisis broke out. Many investment banks on Wall Street were in crisis. Lehman Brothers even declared bankruptcy. At the same time, the crisis also spread to Europe and affected us. But the subprime mortgage crisis did not stop the domestic financial industry. The pace of reform, on the contrary, gives us enough warning."

Su Yuanshan said happily and looked at Teacher Ma, who was sitting next to Pony opposite with a serious look on his face.

——After Mr. Ma experienced Double Eleven, he was officially recommended to the executive board by Pony, who had a good personal relationship with him, and received unanimous approval from almost everyone.

There is no doubt that everyone here is a little shocked by the rapid rise of TB, and is obviously aware that in the future, Internet shopping websites like TB will become the dominant player.

It's just that Teacher Ma was chatting enthusiastically with everyone before the meeting, but he became serious after the meeting started, which showed that... he was indeed still a little nervous.

After all... everyone here is a boss he is familiar with, and they are the top wealthy families in the domestic corporate world.

"So, the country withstood the pressure, opened up Internet financial licenses, and regulated private lending and financing - what we need to see is that the country hopes to use these measures to complete the healthy flow of capital after the big water release, and to This will stimulate production and consumption."

"In addition, the country's reform of the stock and securities markets is also in progress. By the middle of this year at the latest, various systems should be introduced to improve the securities market while lowering the threshold and further facilitating foreign investment into the country - if continued It seems that the country hopes that the domestic financial market will gradually become globalized."

"The logic behind this is the competitiveness of domestic products, the vigorous development of the domestic Internet industry and its leadership in the world, and the gradual formation of the East Asian semiconductor industry chain..."

As Su Yuanshan concluded, everyone present felt some emotion on their faces, especially the first group of people - the first group of people on Yuanxin's executive board of directors, every one of them was from the semiconductor industry.

It can be said that they have witnessed with their own eyes the development of domestic semiconductors in the past ten years-if calculated based on the establishment of Yuanxin, it is exactly seventeen years now.

In the past seventeen years, the domestic semiconductor industry has gone from having a self-production rate of less than 3%, with technology lagging behind the world by three generations, and relying on buying all equipment, to now a chain from upstream raw materials to the final end of electronic and electrical products...

It can be said that all of you here have made great contributions.

"But as I have always emphasized before, when the development of technology is not enough to offset the people's growing demand for materials... then it becomes irreversible to take the cake from other people's bowls - in the past few years, we have been suffering Targeting and sanctioning are one of the concrete manifestations.”

"So from this point of view, the subprime mortgage crisis is indeed an opportunity for us."

"Now, it depends on whether we can seize this opportunity."

Su Yuanshan opened the document and looked at everyone with a smile again: "This year is very special. In addition to being a year of economic retelling, it is also our Olympic year. It is also a year when we have fully entered the mobile Internet era! So, right now, As I said in 1994..."

After hearing Su Yuanshan's words, except for a few people, everyone was a little confused.

Ding Lei has always been a master who is not afraid. He immediately raised his hand and said: "Mr. Shan, what did you say? We don't know."

As soon as this statement came out, everyone laughed. Pony also chimed in: "I really don't know...but I guess it's about Internet thinking."

So Ding Lei was stunned, and he smiled: "That's what he said, but I was not qualified at the time and didn't have the chance to listen - Mr. Xi, Mr. Tian, ​​what did you say?"

Xi Xiaoding kept smiling. When he saw Ding Lei asking, he turned to look at Tian Yaoming: "It seems that he is indeed talking about Internet thinking."

"By inference, it is obviously yes, and I bet that his next sentence is: we must have mobile Internet thinking." Tian Yaoming happily raised his head at Su Yuanshan: "Isn't that right?"

Su Yuanshan smiled and nodded.

"Yes, mobile Internet thinking."

After finishing speaking, Su Yuanshan looked at the four people opposite with some emotion.

Ding Lei, Zhang Xiaolong, Pony, and Teacher Ma—these four people can be said to represent the entire Internet in history.

But in the era of mobile Internet...they are all absent from a certain field without exception.

"Next month, the International Telecommunications Union will officially announce the 4G standard, and we will also build the world's first commercial 4G network during the Olympic Games."

"I believe everyone knows...how much the speed of 4G is compared to 3G, right?"

Everyone smiled and nodded.

After all, from the beginning to the end of Yuanxin, the communication technology department has invested the most in R\u0026D funds and R\u0026D strength. Who doesn’t know something about communication technology?

But... everyone just nodded. Obviously, in the eyes of everyone, they did not realize what the speed of 4G would bring.

On the one hand, this is because people cannot yet think of a demand that has never appeared. On the other hand, it is also due to the inherent belief that 3G is enough.

Indeed, according to the current application scenarios, 3G is enough for browsing Weibo, refreshing e-books, browsing the web, and sending photos...

Even if 4G is ten times faster in theory, it will only load images a little faster.

You said it's for watching videos?

——If the traffic price remains unchanged and the speed is ten times, wouldn’t it be ten times the price? Can't he use the free WiFi? Are you really burning too much money?

But since Mr. Shan said so, everyone obviously still believes that high-speed mobile Internet will definitely bring about new changes. Just as optical fiber has begun to be popularized now, no one misses the original dial-up and ISDN era.

"Speed ​​can bring new industries and models."

Su Yuanshan looked at the four people with burning eyes.

He did expect that these four people could bring him a "surprise".