1627 Rise of the South China Sea

Chapter 109 More Forced Than Forced
Schneider suddenly realized that his original thinking had actually fallen into a misunderstanding. He felt that the product must have relatively strong functionality and practicality to be better sold, but the current glass products are not the glass that will be hundreds of years later. Products are completely reduced to daily necessities, and the market and consumer groups that Time Travel Group is facing are completely different.Today's glass products are more similar to luxury goods, and to some extent they are a symbol of status.Prior to this, such products ignored an extremely important customer group, that is, scholars.

In this era, being able to read and write may not necessarily make you rich and powerful, but people who are rich and powerful can basically read and write. The high-end cultural market that has been born in this way has been ignored by Western glass manufacturers.The glass products they bring are usually tableware, vases, and decorations. These things can certainly bring a certain sense of psychological superiority to the owner when placed at home, and at the same time show the economic strength of the owner. This method of "showing off wealth" still seems a little low-level. In the words of later generations, it is not high enough-no matter how many glass bowls and plates are placed in the house, it is just the appearance of a nouveau riche, which cannot be displayed at all. A noble and elegant temperament!

Now the glass stationery series launched by Time Travel Group has broken the original shackles, allowing the rich and powerful officials, businessmen and gentry to immediately have a brand new stage for pretending.Just imagine meeting friends with literature in the study, or meeting subordinates and colleagues, a complete set of glass pen holders, brushes, inkstones, and paperweights with simple and bright shapes are placed on the table. What a shocking visual effect it will be. Force and culture are perfectly integrated!
The introduction of glass stationery will undoubtedly greatly enhance the height of the self-expression of the social elite. Schneider remembers that a businessman named Cook once said a famous line at the product launch before he traveled. ", these words are really appropriate to describe the market prospect of these glass products of the Time Travel Group - the glass products of this era are originally used by the middle and upper classes of society to pretend to be aggressive, so why not try to make these customers feel more aggressive? Have to be higher?
It is definitely a very smart way to link products with culture.Schneider felt that he should really visit his colleagues in the development department and thank them for developing such a product with market prospects. At the same time, he also opened up his own sales ideas that had initially become occluded.

After the heart knot was opened, Schneider immediately returned to the normal level of ten-success power, spit with glib tongue, first shocked the two shopkeepers with a bunch of professional and technical terms that he didn't understand, and then shouted Talk about the artistic value and cultural value of glass stationery, and boldly predict that the appearance of glass stationery will greatly promote the progress of the cultural industry in the Ming Dynasty.

Tao Donglai smiled and listened to Schneider's nonsense, but he was thinking that this project is not only worth digging deeper, further enriching the product line, but also establishing the brand as soon as possible.The technical content of this kind of thing is too low, as long as the Spaniards and Portuguese see the product in the market, then they can feed back the information to Europe, and the possibility of imitation products is almost [-]%.

However, limited by the transportation and communication conditions of this era, the information comes and goes, and it will take more than half a year at the fastest for European glass craftsmen to make imitations and ship them to the East.The Time Travel Group can seize this time gap and take the lead in occupying the market with its brand. Even if the West can produce an identical imitation, it is just a counterfeit product.Moreover, the time-traveling group is located much closer to the terminal market than its competitors, so it can respond to market changes in a timely manner and adjust product varieties and specifications. This kind of response speed is absolutely impossible for competitors.

In order to prevent counterfeit products from impacting the market, Tao Donglai thought that the best way was to establish the own product brand of Time Travel Group.As for glass products, the best product logo is to engrave directly on the surface of the utensil, but now because the pace of chemical production is still lagging behind, there is no way to produce the chemical preparations needed to etch glass.Tao Donglai decided to go to the glass kiln later to see if he could directly cast the brand on the glass products through the transformation of the mold.The effect produced by this method will definitely be relatively rough, and small items such as pen holders may have technical problems, but there are no similar products on the market at present, so there is no need to worry about being imitated.

This situation will only improve in a few months. Once the chemical production of the Crossing Group catches up, it will only be a matter of time before higher-quality etched glass products appear on the market, and it will even be acceptable by then. Some expensive high-end customization, such as engraving poems on glass envisioned by Schneider and so on.Tao Donglai decided to explain this situation to the executive committee members at the meeting tonight, and at the same time proposed to prioritize the arrangement of chemical construction projects, and strive to make these planned high-end products available on the market as soon as possible.

After finally waiting for Schneider to finish the product introduction, the two shopkeepers began to ask the price of these glass products with anticipation.Schneider naturally had a plan for this, and he introduced it immediately: "As for the price of the product, we plan like this. First of all, we plan to set up a brand for it... What is a brand, you ask? Just like the name of your firm, It is convenient for people to remember and buy later. In addition, we plan to launch products of different grades of glass stationery, high, medium and low, to meet the needs of all walks of life..."

Schneider took out a few things from his mind at random, and then frightened the two shopkeepers again.The stationery series, which originally had few products, was packaged by him in a few words, and the product categories immediately became richer.There are high-end products specially designed for high-level officials, wealthy businessmen, and celebrities who take the high-quality line, and practical series suitable for general officials and scholars who take the ordinary line. Scholars whose family conditions are not so well-off can also have the opportunity to improve their qualifications.

For customers with special needs, Schneider is also preparing to launch a more high-end limited edition suitable for collection.For example, next year is the Year of Boshin, then we can launch a limited edition of 99 sets of "Year of the Dragon Commemorative Exclusive Set", each set has an independent number to show its preciousness.For such a collection market, some "Tang Poetry Sets", "Song Ci Sets" and so on can be launched from time to time, and even an exclusive set of a certain great poet, which will definitely meet the needs of those literati who are addicted to collecting.

The cultural added value of this type of product is extremely high, and the corresponding profit margin is much higher than that of ordinary series of products.The two shopkeepers are also experienced in the mall. Schneider only needs to outline the outline, and they can quickly figure out the key points. They admire Mr. Shi's whimsy in business.As for the price of the product, it has become second, because Schneider has already said that there will be products for different consumer groups, and the price range naturally ranges from low to high.The two shopkeepers were so impatient, they wished they could buy a batch of glass stationery and go back to sell it immediately.

But Schneider's next words made them not too satisfied: "We have only produced [-] sets of samples of the four-piece set of paperweight, pen holder, inkstone and brush that the two of you just saw..."

"I would like to buy all of them! The price is easy to negotiate!" Shopkeeper Zhang hurriedly responded in fear of losing the opportunity.

Shopkeeper Li said angrily: "You said it well when you came here, there are half of Haohuo's family, why do you want to eat alone when things are coming to an end!"

"Two two, don't get excited!" Schneider quickly persuaded the emotional two people: "I think it's better to follow the old rules, half of the family, the price, because it's just a sample, let's pay ten taels of silver per set. How do you two feel?"

"That's great!" Shopkeeper Li glared at Shopkeeper Zhang fiercely, then clasped his fists at Schneider and said, "The despicable money is all on the ship, can we settle the settlement later?"

"Of course it's no problem." Schneider said with a smile: "But starting from this transaction, the cash settlement method between us needs to make a small adjustment."

After Schneider said this, he took out a set of circulation notes and put them on the table: "This is a substitute banknote issued by us. When you two trade with us in the future, please exchange the cash you brought with you into this Circulation coupons, and then settle the transaction with us. As for the unused part, when the two of you leave, you can also exchange it for silver at the settlement office at the port and take it away."

After the two listened to the introduction, they picked up the circulation coupons on the table and looked at them carefully.Shopkeeper Zhang first asked: "Is this one yuan equivalent to one tael of silver?"

Schneider nodded and replied: "That's right, and the restaurants, restaurants, and hotels that will be built here in the future will also use such circulation coupons for settlement. Please remember that in the Haihan people's construction In town, that’s the money that can be spent.”

Shopkeeper Li said: "Then what if the transaction is done in a place other than Victory Harbor?"

"Then you can choose the settlement method according to your wishes, either cash or negotiable notes." Schneider didn't care about this. He believed that once these merchants of the Ming Dynasty realized the convenience of negotiable notes in trading, they would be decisive. Choose this more convenient transaction settlement method.As for promoting this advanced settlement method to the outside world, Schneider does not intend to rush it for a while.

(End of this chapter)