The rise of Korean entertainment.

2159 Sticky

In fact, it's not just the people from SW who have been watching the ratings, there are also people from MBC who are watching.

Although this TV series only has three episodes, and the time is not too golden, the TV station still hopes to have a good result.

It's not that they expect these three episodes to bring them much benefit. To put it bluntly, even if the ratings are against the sky, because of the number of three episodes, there is still not much room for expansion.

Mbc is more focused on the future, Seohyun's TV series is more like an attempt of cooperation, mainly to prove the attitude of both parties.

Once both parties feel that the cooperation is good, there will be many places for cooperation in the future. MBC has one of the largest TV platforms, and SW is the representative of the content output party.

It's really not that MBC took the initiative to lower its figure, but that SW already has the qualifications to talk with them on an equal footing. Although the two sides are still far behind in terms of size, how many companies can compare with the TV station?

In this regard, it depends more on the content and ratings. As long as a good program can be produced, the TV station will show a kind attitude. After all, there is no need to worry about not being able to broadcast good content. Not just one TV station.

In terms of content alone, sw may not be able to be the number one, especially in terms of movies and TV series, the production alone is far behind.

The only thing that can be bragged about is the variety show, which is why there are not many companies that produce variety shows alone. Of course, these variety shows like SW are not afraid even if they have competitors.

If I have to say more, sw has some advantages in terms of artists. Although there are not many people, their reputation and popularity are among the top batch.

And once all these are combined, the advantages of sw are quite prominent. Simply put, companies that produce music cannot produce TV dramas, and those who can do TV dramas can't make variety shows. .

The resources that sw company can provide are perfectly suitable for a TV station, and they are all top-notch. Although they may be a little more expensive, they are guaranteed in quality and quantity.

And once you choose to cooperate with SW, there is a high probability that there will be a popular variety show as a guarantee. After all, the names of Director Luo, Liu Zaishi, Kim Jong-kook, and Li Mong-yong are enough.

Secondly, there is a high probability that one or two popular TV series will appear. Director Luo and Li Menglong still have some reputation in this regard, at least until they have not really failed.

Finally, we can fully share SW's artist resources. A girl's generation alone is enough to make the TV station fall in love. The New Year's Eve party at the end of the year will have a finale combination, and there will be no shortage of heroines in TV dramas. Variety shows temporarily need some heavyweight guests. It's also easy to handle.

In short, the sw side seems to be a big gift package. Except that the TV station can't use the film resources, other aspects are completely suitable for the needs of the TV station.

Since this is the case, it is natural to try to cooperate. In this regard, MBC still has some advantages. After all, Liu Jae-shik and Infinity Challenge are used as the medium, at least this is how the cooperation came about this time.

So even though MBC didn't care that much about the ratings, in order to make a good impression on SW, they naturally sent someone to watch, and the person who called was the deputy director who was in charge of TV dramas, so it was considered to be careful about the details. Very sincere.

In fact, Li Enxi took out his mobile phone to read text messages, but the call came too fast, so why not send text messages.

But even though he was complaining in his heart, Li Enxi answered the phone very politely. It could be seen that the other party was very polite, and Li Enxi could only accompany and respond vaguely.

At this moment, hundreds of people on the scene were holding their breath, and the rest of the people were not for such a small amount of money, at least a large part of them were worried about Xu Xian.

If the TV ratings can explode, they really don't mind losing, and they are genuinely happy.

As for Li Menglong, he was simply a little nervous, much more nervous than when he was waiting for the ratings of his own works, holding Xu Xian's hand seemed to be poured with water.

Xu Xian was very nervous at first, after all, she is the "first person in charge" of this drama, but is Li Menglong on the side a bit too much?Why are you more nervous than her?

With a little curiosity, Xu Xian turned his head to look at Li Menglong, biting his lips tightly, sweating on his forehead, and staring intently at Li Enxi, his heart was warm at this moment.

Soon Li Enxi's expression changed a lot. It could be seen that the other party was shocked by the message on the phone. The ratings couldn't be too low to pass, could it be that the three-episode TV series still Don't let it continue to broadcast?
Although there are some suspicions of worrying about gains and losses, Li Menglong really thinks so. If the TV station dares to do this, Li Menglong will definitely retaliate back, regardless of his background.

Li Enxi had already hung up the phone, her expression was very delicate, mixed with doubt, puzzlement and a hint of surprise.

Ignoring the other people's anxiety at all, Li Enxi walked up to Xu Xian according to the original plan: "The company is still very satisfied with your work, so make persistent efforts, don't be complacent!"

A piece of more "official" encouragement, but the people of Lingguang have heard some subtext in it. If the ratings are not high, words such as "don't lose heart" and "adjust your mentality" should be used later.

arrogant!This is obviously a bit of a beating, and the premise is that Xu Xian already has the qualifications to be proud, so the ratings of the TV series are high?
"The average audience rating is 16.7%." Li Enxi didn't intend to hang everyone's appetite, and announced the result directly.

As if afraid that everyone would not know the inside story of the ratings, Li Enxi immediately added: "The highest ratings are 18%."

But her last explanation was not heard by many people, because everyone has already cheered independently. This score is really not low, ah, at least compared with everyone's impression after watching it.

In this case, cheer for Xu Xian, a group of people rushed towards Xu Xian, what do you want to do?Wouldn't it be to take advantage of it?
Naturally, Li Menglong would not give this group of people such an opportunity, so Xu Xian, who was stunned there, immediately ran up, and at the same time, he was thinking about the sentence behind Li Enxi just now.

If you show this set of data to ordinary people, you may think it’s nothing, and you may even think that the highest ratings are not high, and there are other TV dramas that are ten percentage points higher.

But in the eyes of industry insiders, this is not the case. The similarity between the two means that the stickiness of the TV series is high enough. As long as people watch it, they will hardly switch channels. This is often the prerequisite for a TV series to explode.

Generally speaking, only well-produced TV dramas will have a similar performance, because there is no word-of-mouth effect at the beginning, but with subsequent broadcasts, the ratings will increase.

It's just why this phenomenon occurs in Xu Xian's TV series. It's not that Li Menglong does not recognize Xu Xian's skills, but the touting also needs to be based on some basic facts. In fact, to a certain extent, Xu Xian's drama is a bit boring .

One person can't figure it out, and Li Menglong has no chance to chat with other people now, because he is leading Xu Xian to run wildly, and as the people here ran out, the noisy voice gradually spread.

The rest of the theaters naturally heard it, saying that Lee Soon Kyu was still thinking about how to comfort Seo Hyun, after all, they didn't have Seo Hyun himself, so the audience's reaction was more direct.

It made Li Shungui himself not confident, but what kind of noise is that outside?Is it because the TV series is too ugly, so the audience is shouting for refund?

But this absurd idea was immediately denied by her. Firstly, this TV series is definitely not difficult to watch, and secondly, this group of people did not buy tickets at all.

So under the influence of curiosity, Li Shungui came out with a large army, and saw Li Menglong and Li Menglong who were running head-on. Was this being chased and beaten?
In this case, she wanted to help Li Shungui, and she waved her hand boldly: "Everyone, surround these two people together, and don't let them run away!"

Li Shungui didn't want to help these two people escape, besides, she was very curious about what it was for, but fortunately, the news came soon, Li Shungui was stunned for a while, such a good result, why did he run?

As more and more people gathered on this side of the corridor, it was not known who took the lead first. Anyway, they started shouting Xu Xian's name together, and the voice could be heard even on the floors below.

This orderly voice naturally alarmed the reporters who were still squatting outside, and they all looked over curiously on their toes, what's going on here?Could it be that Seohyun is performing for them?
This scene was quite noisy, that is, Xu Xian was the one being booed, and he could still think rationally in this situation. After all, if there are really more people than people, there are more people in their concert.

We can't let everyone make trouble here together, this is not the place that should be lively, I saw Xu Xian clapping his hands vigorously.

Naturally, the sound could not be transmitted very far in this situation, but her actions were still seen by many people, so it was spread from layer to layer, and everyone became quiet like this.

Then Xu Xian relied on his own voice, and said as loudly as possible here: "In order to thank everyone for their hard work during this time, I decided to invite all the colleagues in the company to have dinner tonight. The specific address will be sent out in the form of text messages later. To everyone, everyone..."

Xu Xian couldn't say what he said after that, because everyone gathered more voices this time, Li Menglong gave Xu Xian an annoyed look, what excuse could he use to make a rescue, how much would it cost to invite the whole company to dinner?

It’s just that Xu Xian himself is willing. Besides, if there are so many people eating, there will be a big discount. If it’s not good, you can share it with the girls. They are also actors, shouldn’t you express it?
But even if Xu Xian is willing to pay, it is not easy to find a place that can accommodate hundreds of people for dinner, and most of them still need to be booked.

While everyone was leaving the venue one after another, Xu Xian watched the company's senior executives keep making phone calls. There was nothing she could do about this kind of thing. All she could do was prepare her bank card.

"Xiaoxian's performance this time is quite unexpected. By the way, why is the audience stickiness of TV dramas so high? Do you have any predictions in advance?" Li Menglong was not the only one who couldn't figure it out. Li Enxi also came over and asked.

Regarding this point, it can be said that neither Li Menglong nor the company expected it in advance. Since this is the case, as the director of this drama, Xu Xian should be able to give them an answer.

But it's a pity, Xu Xian herself is at a loss, and she even wonders if the TV station made a mistake, so let's confirm it again, otherwise, won't her money be wasted?
Of course, the last sentence was a joke, and she was willing to invite everyone in the company to a meal, and she didn't need any additional reasons.

But it is still necessary to confirm the ratings. After all, Xu Xian said so, everyone was a little suspicious. It was really embarrassing to make a mistake. You must know that the propaganda team has already started preparing materials for the report.

Taking advantage of the time when Li Enxi called to confirm, Xu Xian quietly took out her mobile phone. Although she didn't know it herself, she believed that a group of people would have first-hand news.

Sure enough, Xu Xian's personal fan forum was extremely lively, and the speakers were extremely enthusiastic: "Did you watch tonight's live broadcast? I cried!"

"I wanted to hit someone after watching the TV series, but I couldn't find any bad guys!"

"Why is there no villain? Isn't Yun'er the big villain? Let's scold her together..."

Everyone said everything over there, Xu Xian wanted to find the information he needed from the complicated conversation, and soon saw a specious sentence: "When I was watching TV at night, I was educated by my mother for a whole episode. Is there anyone worse than me?"

Xu Xianneng noticed that this comment was not because it was interesting, but because there were so many people replying below. It seems that many people have similar experiences.

Xu Xian couldn't help but quickly went through the plot of the TV series. Does her TV series have any hidden educational significance?Hiding it so secretly, the director didn't even notice it?
After thinking for a long time, she could barely come up with a clue. What she had to say might be because the idols in the TV series were not as glamorous as in reality, and it could even be said that it was miserable, so this was regarded by the parents as the basis for education. point?

If you really think about it along this line of thought, let alone, it is really reliable. After all, many young people worship celebrities, and then come up with some unrealistic ideas.

Now parents can confidently point to the TV and tell them that the lives of celebrities are not as glamorous as they thought. See how miserable the people in the TV series are. Do you want to look like that in the future?

Xu Xian seemed to have faintly heard the nagging of countless parents in her ears...

(End of this chapter)