The emperor's concubine who abandoned the daughter of the miraculous doctor
Chapter 4411: Ye Qingli's Counterattack 1
Chapter 4411: Ye Qingli's Counterattack 1
Mo Ziqing said worriedly.
"Our pricing was originally only [-]% of Yunshengtang."
"Now they have directly reduced the price to [-]% of the original price, leaving only one-seventh of our price. If we still sell at this price, then no one will buy it."
"It's not that serious, isn't the quality of our elixir much better than that of Yunshengtang?"
"That's different!"
"In the face of a seven-fold price difference, others don't care about it! Many people just want to be cheap, and they don't have such high requirements for the efficacy of the medicine."
Mo Ziqing gritted his teeth and said.
"That group of people are really vicious. They actually did such a thing of cutting off children and grandchildren, and they are not afraid of giving birth to children and not paying attention to their image..."
Ye Qingli scratched her head and said.
"Then do we want to lower the price? But, if it falls to the same price as Yunshengtang, we will lose money!"
"Because the raw materials alone are not worth the price!"
"Price reduction?"
"Why do you want to drop?"
Ye Qingli raised her eyebrows.
"If we take the initiative to lower prices, we will lower our grades. In this way, although we can get temporary benefits, in the long run, it will destroy the image of our brand in the hearts of the masses."
Mo Ziqing scratched his head, half understanding what he heard.
"Then we just watch the business being taken away by them?"
"of course not."
Ye Qingli stood up.
"Call everyone here, we should reform Lingyuntang's product line."
"Reform the product line, what does that mean?"
Mo Ziqing was at a loss.
He found that Ye Qingli could always come up with many new terms, which made him startled for a while.
Soon, all the stewards of Lingyun Hall were summoned, and then Ye Qingli said: "From today on, all our pills will no longer be sold, and we will sell two brand new pills instead."
Everyone looked at each other.
What's wrong with the eldest lady, are you crazy by being stimulated by the other party?
"Well."
Seeing their expressions, Ye Qingli realized that they might have caused a misunderstanding.
"Starting today, we will innovate two product lines. One is specially aimed at the low-end market. The efficacy of the medicine will be weakened to a certain extent, but we can also guarantee that it will definitely surpass Yunshengtang!"
"The other is a high-end product, which is specially supplied to those big families and sects. The efficacy of the medicine will increase by at least one grade compared to now!"
Ye Qingli said with a smile.
"Of course, it will be clearly reflected in the price."
There was a sly smile on her face.
When Lingyuntang was first established, she could only use the low-price strategy to occupy the market.
However, it is such a painful thing to watch those big family sects have money but not be able to make it themselves!
"awesome!"
An excited high-five from the steward.
"Miss, this decision is really wise."
"It should have been like this a long time ago, to divide people from two different classes, so that we can formulate sales strategies in a targeted manner and sell products better."
Everyone also began to praise.
However, Mo Ziqing raised an objection.
"Our current price of pills is already very low. If we lower the price even lower than Yunshengtang, will our cost be able to bear it?"
"The most important thing is that it is difficult for us to have such a large distribution volume."
(End of this chapter)
Mo Ziqing said worriedly.
"Our pricing was originally only [-]% of Yunshengtang."
"Now they have directly reduced the price to [-]% of the original price, leaving only one-seventh of our price. If we still sell at this price, then no one will buy it."
"It's not that serious, isn't the quality of our elixir much better than that of Yunshengtang?"
"That's different!"
"In the face of a seven-fold price difference, others don't care about it! Many people just want to be cheap, and they don't have such high requirements for the efficacy of the medicine."
Mo Ziqing gritted his teeth and said.
"That group of people are really vicious. They actually did such a thing of cutting off children and grandchildren, and they are not afraid of giving birth to children and not paying attention to their image..."
Ye Qingli scratched her head and said.
"Then do we want to lower the price? But, if it falls to the same price as Yunshengtang, we will lose money!"
"Because the raw materials alone are not worth the price!"
"Price reduction?"
"Why do you want to drop?"
Ye Qingli raised her eyebrows.
"If we take the initiative to lower prices, we will lower our grades. In this way, although we can get temporary benefits, in the long run, it will destroy the image of our brand in the hearts of the masses."
Mo Ziqing scratched his head, half understanding what he heard.
"Then we just watch the business being taken away by them?"
"of course not."
Ye Qingli stood up.
"Call everyone here, we should reform Lingyuntang's product line."
"Reform the product line, what does that mean?"
Mo Ziqing was at a loss.
He found that Ye Qingli could always come up with many new terms, which made him startled for a while.
Soon, all the stewards of Lingyun Hall were summoned, and then Ye Qingli said: "From today on, all our pills will no longer be sold, and we will sell two brand new pills instead."
Everyone looked at each other.
What's wrong with the eldest lady, are you crazy by being stimulated by the other party?
"Well."
Seeing their expressions, Ye Qingli realized that they might have caused a misunderstanding.
"Starting today, we will innovate two product lines. One is specially aimed at the low-end market. The efficacy of the medicine will be weakened to a certain extent, but we can also guarantee that it will definitely surpass Yunshengtang!"
"The other is a high-end product, which is specially supplied to those big families and sects. The efficacy of the medicine will increase by at least one grade compared to now!"
Ye Qingli said with a smile.
"Of course, it will be clearly reflected in the price."
There was a sly smile on her face.
When Lingyuntang was first established, she could only use the low-price strategy to occupy the market.
However, it is such a painful thing to watch those big family sects have money but not be able to make it themselves!
"awesome!"
An excited high-five from the steward.
"Miss, this decision is really wise."
"It should have been like this a long time ago, to divide people from two different classes, so that we can formulate sales strategies in a targeted manner and sell products better."
Everyone also began to praise.
However, Mo Ziqing raised an objection.
"Our current price of pills is already very low. If we lower the price even lower than Yunshengtang, will our cost be able to bear it?"
"The most important thing is that it is difficult for us to have such a large distribution volume."
(End of this chapter)
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