Chapter 1359 Stirring

At the time when southern Africa and the United States were competing with each other, the first batch of cars produced by Nyasaland Motors in the United States was finally put on the market.

In order to allow Americans to truly accept Nyasaran cars, Mike Carlyle and Baekeland registered a brand new brand "Washington" after careful consideration. washington.

Different from the high-ranking Ford, Washington Motors adopts a brand-new sales model. It directly establishes four-in-one car sales stores in major cities across the United States, integrating vehicle sales, spare parts, after-sales services, and information feedback, to provide customers with more complete products. car service.

As the largest city in the United States, New York has a total of twelve such specialty stores in the city, and the largest one is located on the famous Fifth Avenue.

Since April, information about the "Washington" car has frequently appeared in newspapers and magazines, as well as in the audio radio stations with more and more users.

Washington Auto and the New York Times, which has the largest circulation in New York, conducted a promotional activity. Washington Auto will advertise in the New York Times for a month. When Washington Auto starts selling, customers will walk in with the New York Times. Washington DC car dealerships, then each newspaper can be deducted by one dollar.

And this deduction can be stacked, which means that if the customer collects a full 30 newspapers, then when buying a Washington car, he can deduct 30 dollars.

The cheapest car in Washington costs the same $300 as the Model T Ford.

Compared with the Ford car with backward performance, monotonous color and old-fashioned shape, the Washington car with more advanced performance, richer color, smoother appearance and more practical function is obviously better.

Washington Motors not only has sedans, but also pickup trucks that can pull goods, and multi-purpose vehicles that are more adaptable to bad roads. Compared with Washington Motors, the Ford Model T is almost a century behind.

"Dad, don't buy a Ford, buy a Washington, isn't a red Washington Beetle cuter than a black old-fashioned Ford? And it's better, and it's cheaper—" Young Tom in a house in Brooklyn Trying to convince his dad to buy a Washington instead of a high street Ford.

Don't doubt that in New York in 1921, there were Ford Model T cars everywhere. The American auto industry was still very developed, and the car penetration rate was no less than that of Nyasaland.

Tom's father worked for a business in New York, lived in Brooklyn, and spent a lot of time commuting every day, so Tom's father had the idea of ​​buying a car.

Before Tom and his father were in love with the Ford Model T, they did not expect the birth of the Washington Motor, which brought huge differences between the father and son.

"Washington Motors may not be as good as advertised in the newspapers. Ford Model T has produced millions of vehicles, and its reliability has been proven by the market. I will not use my hard-earned money to buy one without Cars that have been tested by the market." Old Tom is firm, don't be surprised, Americans are so casual with names.

"Washington Motors didn't come out of nowhere. The parent company of this company is the Nyasaland Automobile Group in southern Africa. When Nyasaland Automobile Group manufactured automobiles, Ford's automobiles were still called 'horseless carriages'. "Tom argues that, in fact, Ford's history of making cars is not later than Nyasaland, or even earlier.

But no one cares about the time. Tom only knows that Nyasaran Motor Group is a British company, and at this time, everything in the UK will be sought after in the United States.

Including the British scum, after arriving in the United States, they can also thrive.

So when Nyasaran Motors Group announced that it would enter the United States, many Americans rejoiced.

Since entering April, the demand for The New York Times is proof.

Compared with Ford, which never advertises in newspapers, Washington Motors is simply the darling of the media industry.

God knows why Washington Motors is so good at marketing, and it’s also generous. The advertisements published in newspapers are not just one sentence without creativity, but large-scale photos carefully taken. American aesthetic blonde beauty.

It's fascinating, even for guys who don't want to buy a car, or who already have a car, and would love to add some knowledge to DC cars.

So after entering April, the sales volume of "The New York Times", which had the highest sales volume, increased again. The supply of reprints was still in short supply, and the owner of the newspaper office was very happy.

"The Nyasaran Automobile Group is a southern African company. We should support Ford, not our enemies—" Old Tom's patriotic view is still very simple. Some time ago, although the newspapers did not hype the tense situation on the US-Canada border , Old Tom, as a well-informed New Yorker, must have known.

"Dad, I love America as much as you, but your money is hard earned. Look at the Model T Fords all over the street. They cost $300 just like the Washington Motors. We just need to collect them all. All newspapers of the "New York Times" in April can take Washington Motors at a [-]% discount price, and Ford will not give us a [-]% discount just because we love America." I can't get through my wallet.

"Tom, I think the Second King is right. $30 is enough for our family's living expenses for two months." Tom's mother was obviously more supportive of her son.

"Long live Mom!" Tom immediately gave his mother a warm hug and kissed her hard on the face.

Then you get a doting look.

Old Tom didn't speak, he was still struggling.

"Why don't we go to the Washington Automobile Store on Fifth Avenue tomorrow? I bet you will change your mind." Tom's tongue is full of love, no matter how nice the words are, after all, it is better to actually go and have a look.

Then go check it out, tomorrow is the weekend anyway.

The next day, Tom's family appeared in front of the Washington Automobile Store on Fifth Avenue.

Different from the car dealership in Old Tom's impression, the Washington car dealership was luxuriously decorated and looked like the mansion of a certain important person. The huge entrance was ten meters wide, and the signboard on the lintel was ten meters high. More than [-] meters long, the signboard shows Florence Lawrence smiling at Old Tom.

Florence Lawrence was the world's first true movie star, and the sweetly dimpled actress was dubbed "Legendary Girl" when her film was released.

"Look, that's Florence Lawrence, and her car is a red Washington car—" Tom's heart was throbbing, and he looked at Florence Lawrence with fascinated eyes.

Old Tom didn't say a word, and there was already a slight shake in his heart. Not only did Tom like Florence Lawrence, but Old Tom also liked it.

Nowadays, there are too few movie stars. The current Florence Lawrence is almost the dream object of all American men, young and old.

Walking into the specialty store, a bright girl in a dark blue business attire immediately greets her.

"Sir, ma'am, handsome guy, welcome to Washington Automobile's largest exclusive store in the world, we will wholeheartedly provide you with the most thoughtful service, if you buy our Washington Automobile, then you will enjoy all our benefits—" The girl had a friendly smile on her face, like a sister next door, and Tom was immediately caught up in it.

Then there was a noise from the side, a short and fat man of short stature waved a handful of banknotes, and furious at the lovely shopping guide lady: "Why? Isn't this a Washington car? I want to buy it now!"

The Washington car has not been officially sold yet, but there are already Washington cars on display in the showroom.

This is a silver Washington sedan, which has a smooth appearance that is completely different from the Ford Model T. It is quietly parked in the center of the exhibition hall, and everyone who walks into the exclusive store can see it at first sight.

"Sir, our Washington car has not been officially sold yet. This is a Washington car for viewing only. If you want to buy it, we can provide a test drive car so that you can have a more intimate contact with Washington cars. You can—" The shopping guide tried her best to explain that people in 1921 did not understand what hunger marketing was. This feeling of seeing but not buying was really itchy.

"I've tried driving it, and I can buy it now. You obviously have a car, why don't you sell it? Is it because I didn't pay enough? Can I pay $300? $350!" Humpty Humpty couldn't wait. A Washington car hits the street, and it's the prettiest kid on the street.

"I'll pay 400!" Someone next to him yelled, but it seemed that it was not a joke.

"450!"

"500!"

Voices sounded one after another, and the price continued to climb.

Old Tom was dumbfounded. What was happening in front of him was far beyond Old Tom's imagination.

"Gentlemen, our Washington car will be officially on sale on May 5st, and if you book now, you can enjoy a 1% discount on the basis of $300, so that if you get all the papers, you can buy the Take it away for $95, and once you buy a Washington car, you can enjoy a 255% discount at all Adan's gas stations in New York. There is no more affordable promotion than this. What are you still waiting for? Come on Order now!" At the stairs on the second floor, a staff member of the specialty store announced a bigger discount with a tin horn.

"I'd like to reserve one and pay the deposit immediately—"

"I can pay the full price of the car—"

"I want to order five, five—"

The customers who were still surrounding the shopping guide just now flocked over, and the scene suddenly became chaotic.

Old Tom was among them.

(End of this chapter)

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