The queen's mouth is open

Chapter 2002
Jiang Xiaobai nodded after hearing Dong Ran's words, "So you want to shoot a soft advertisement to promote the benefits of online flower shopping, so as to increase online transaction volume?"

"That's right. Online shopping is better than freshness and cheapness. Offline, you can directly see the real thing, which is convenient for selection, and it is also convenient to make bouquets for decoration." Dong Ran said, "Although online shopping will have some impact on offline flower shops, but Offline also has its advantages that are difficult to replace, so don’t worry too much.”

When she was chatting with the tourism bureau, she was also blinded by the other party and heard some knowledge about flowers.

Flowers pay attention to freshness. Take roses as an example. Generally speaking, it takes one day to pick them from the ground. Botrytis and other diseases.It will take a day at the fastest to complete these two steps.

If you want to enter the flower auction, there is also a process, which is to be graded by the commissioner, which is the so-called ABCD grade. The standard is to look at the length of the pole, the thickness of the pole, whether there is any bending or side branches, and the size of the flower head. The grades will be placed in the auction after the auction, and after the auction, the merchant will inspect the goods, pick them up, and then take them away by car, which will take more than half a day.

After reaching this step, it is the merchant who sells.

After the sale is finished, it will take several hours to pack the box for delivery and wait for the courier to pick up the package.

If you don't enter the auction and don't judge the level, you will save nearly a day in time.

But regardless of whether they enter or not, after the flowers are picked, it takes at least one or two days before they are shipped.

Then there is transportation. Some of the fastest areas are delivered on the next day, and it may take three or four days on the road in remote areas.

In other words, all added up, it may take 3-7 days for flowers to reach customers after they are picked.

This is true for online shopping, but the same is true for offline purchases of flowers in physical stores, because the steps of flower shops are the same. They also have to purchase goods in the cloud province, and it takes so long to pick and transport them in the field and then to the flower shop. After receiving the goods, they need to wake up the flowers and trim the branches, and then sell them after they bloom a little bit and bloom beautifully.

Customers usually buy flowers after they have a certain degree of opening, because it is easier to see the internal structure when they are opened a little, but in fact, "openness" is not fresh enough in the eyes of experts. The real freshness is The branches and leaves are emerald green, and the flowers are in the bud state, so that you can appreciate the beauty of the flowers gradually opening after you receive them.

The bigger it blooms, the more it means that it is about to fail, and the flowering period is pitifully short.

So when you buy flowers in a flower shop, unless the flower shop has just arrived on the day of purchase, the offline flower shop is not only more expensive, but also the freshness is not as good as online shopping.

The premise is that the flowers you buy online are fresh, not leftover flowers or cold storage flowers. Cold storage flowers are for the convenience of storage, so most florists will have a cold storage to store fresh flowers so that the appearance of the flowers looks fresh. Same.But because this kind of flower has been stored for too long, it will die soon after reaching the customer, or even die before it can bloom at all.

The cold storage of fresh flowers is similar to a refrigerator. It’s okay to store them for half a day, but if you store them for more than ten days, the flowers will almost die within two days after you get them.

But this is not to say that online is definitely better than offline, because offline flower shops have one advantage, that is, flowers will be lost during transportation, such as broken heads, worn out petals, gray mold, etc., which are sold in flower shops. All the flowers are of good quality after screening, or the flowers that look more delicate after picking the bad petals. Be more reliable.

Packing bouquets to match these things is also better at offline florists.

Of course, the price is much more expensive than online ones, and it’s rare to double or even triple it, depending on the individual’s choice.

Dong Ran told Jiang Xiaobai about this, but after listening to it, Jiang Xiaobai felt a little apprehensive——

"It's a good thing to help the flower farmers, and it's also a good thing to increase the income of Yun Province. It's just that online shopping is risky, and the quality of each company is also uneven. What if the netizens get caught because of this? Or what if some merchants deliberately increase the price?"

Jiang Xiaobai understands her influence very well. After shooting the ad, it will definitely have a driving effect. Netizens who didn’t know that they can shop online or grow flowers may place orders out of kindness or curiosity after being influenced by her. But how to ensure this quality?

Just like Dong Ran said, flowers are graded, but these novices don’t understand grades at all. Even if they ask, some shops sell flowers that have not been auctioned, so there is no official grade, and the seller will only Answering with the sentence "This is the base flower has no level", the novice must be confused immediately after hearing this.

Jiang Xiaobai can accept this kind of advertisement, but she doesn't want netizens who trust her to step on her and get cheated of money.

"They have also considered this issue, so they decided to start online store supervision after the advertisement is launched. For unreasonable flower prices, as long as there is a complaint, there will be a special person to intervene in the review. In addition, they will also select several well-qualified, Stores with a high degree of credit are used as stores with the exclusive "Nonggong" blue label qualification. Netizens can give priority to these stores to place orders, and this qualification will be rotated. Directly and permanently cancel this qualification."

Dong Ran said.

First set some benchmark shops for newcomers to try, so as to minimize the risk as much as possible. Because they are flowers for farmers, the price is already much lower than usual. Coupled with official intervention and supervision, those shops hardly make much money. , the price only fluctuates at the cost price level, even the student party can get it. It can be said that one or two flowers can be bought for a cup of milk tea, and anyone can afford it.

Although they do not make money, and may even lose money due to after-sales, this qualification is definitely what all stores want, because helping farmers is not permanent. After passing this stage, the popularity they have accumulated during this period will be converted into store customers. , the benefits will be huge.

It is a long-term benefit for the store, and it can promote the consumption industry chain of the province for the government, and it can buy a handful of beautiful flowers at a low price for consumers.

Jiang Xiaobai finally smiled after listening, "In that case, it's fine."

As long as it is online shopping, there will be risks, let alone flowers, and other things are the same.

They can only try to reduce this risk as much as possible. If they don't want to take any risks, then offline flower shops are the best choice.

Regarding this point, Jiang Xiaobai intends to mention it in the advertisement.

　This chapter is some private goods, heck, I am a little famous person in the field of flowers, but I am not a flower seller, I am completely qualified to buy flowers.

　　After entering this pit, you can't leave it, and no matter what season it is, there will be suitable flowers that are of high quality and low price. Keeping one or two bouquets of flowers at home will really make the whole home more lively.

　　You may not buy flowers, but I think these things may be of some help to you. It is always right to learn more about life.And the things I wrote in this chapter are probably impossible to find elsewhere, and even people in the industry probably won’t list them out in such a down-to-earth explanation. I hope you will like it.

　　If it is said to make up the word count hydrology again, I can only recognize it

　　
　
(End of this chapter)