The queen's mouth is open
Chapter 2570 Advertisement Chapter
Chapter 2570 Advertising plot
When Jiang Xiaobai turned his head, he saw that the other party opened his mouth and said something. Then, he pointed to the room and gestured with a finger.
Jiang Xiaobai put away the photos and looked into the room.
It can be seen that this room is also very luxurious.
Jiang Xiaobai walked to the table, opened the table, and saw some watches and rings in the drawer.
She opened the closet again, and there were beautiful clothes in it, and there were also cotton clothes and furs that were very warm at first glance.
Passing by a cabinet, which is full of beautiful necklace jewelry.
But she just looked at it, but was not moved by these.
Until, she came to the cabinet where the bag was placed.
There were many bags on it, and there were even new ones that hadn't been unpacked, but she just stared straight at one of the bags.
It was a ginger-yellow and white color-contrast organ bag with an obvious brand LOGO on it, and it could be seen that it was not the latest.
But when Jiang Xiaobai saw it, his eyes quickly filled with tears, and he took it into his hand crying and laughing.
Opening the bag, there was a card quietly inside——
[Dear baby: This is the first bag your mother gave you as an adult, I hope it can accompany you through the most beautiful years of your life. 】
Seeing the card, she wept and turned around.
When they saw her making such a choice, the mother and daughter behind them were startled. They looked at each other in surprise, and then stretched out a finger at the same time, pointing to the bag in Jiang Xiaobai's arms.
Jiang Xiaobai cried and nodded, hugging it tightly.
Then, she was kicked out of the house by her mother and daughter.
When they closed the door, Jiang Xiaobai shivered in the cold wind.
She was holding the bag like she was holding some kind of baby.
Taking a last look at the house he used to live in, Jiang Xiaobai wiped away the tears on his face, turned around resolutely, and strode away.
The camera shot passed through the side of her long hair around her neck, and then disappeared.
This is the content of the "first episode" advertisement, which will be accompanied by music and advertisement words at the right time.
The shooting went very smoothly, which made the advertiser very satisfied. The chief director wanted to invite Jiang Xiaobai to dinner, but she refused because she was too busy with work.
"It's an old-fashioned story of a daughter's revenge, but after seeing it, I still feel like I want to continue watching it."
This is Dong Ran's evaluation after watching it.
Obviously, the heroine's mother should have passed away, and her father formed a new family, but when her father was away, they drove the heroine away, saying that it was okay for her to come and get things, but only one of those objects could be taken away. .
Cough, the dropped photos are obviously not among them.
The hostess was driven away in despair, and it was winter again. The two things she needed most urgently should be a warm coat and money.
But she chose the bag her mother gave her.
Well, this plot is very commercial.
But don't say it, Jiang Xiaobai played that kind of humiliation, anger and humbleness very well, which makes people feel very substituting.
Although it is an advertisement, its substitutability is no worse than that of film and television dramas.
"The positioning of the Mai Ni bag is quite accurate. It is mainly for young women. It is very suitable as the first female bag for a girl when she becomes an adult. In this way, whether it is a gift from mother to father or a lover, it is very meaningful... Well, it’s also cool to buy it yourself.” Jiang Xiaobai said.
Identifying the target audience is very useful for a product.
When choosing, it seems to give up other groups, but it will make the selected group more sticky.
Like an ad is: All women look good in high heels.
Another: A girl's first pair of high heels.
It seems that the first advertisement targets more users, but it has no memory point, is too greedy, and is easily forgotten.
On the contrary, for the latter, as long as it goes through continuous brainwashing and marketing, after a long time, girls will definitely think of it when they want to buy their first pair of high heels.
As long as it's comfortable to wear, the second pair, the third pair...it's still it.
This is the case with Mai Ni's bag, which is one of the sub-brands of Dyce Group, and the Mai Ni brand is aimed at young women, which is very suitable for the age group from adults to just working.
On the premise of being young and lively, it also has a sense of formality in the workplace, which can be brought into various occasions, which is very suitable for this age.
In fact, the price of Mai Ni's bag is not too expensive, after all, it is aimed at young girls, and it is not suitable for being too luxurious.
But it has been the main brand promoted by Dyce in the past two years. It has invited a batch of powerful designers, and even the advertising has cost a lot of money.
Probably Dyce was playing a game of chess—
If I develop a girl's identity with my brand when she's young, she'll probably be a loyal customer for years to come.
If you are getting older and the light and familiar style of Mai Ni is not suitable, then there are other sub-brands that are more suitable.
It is not impossible to use a sub-brand to drive the sales of all its brands.
"I'm looking forward to the effect of the commercial." Dong Ran said, "By the way, I will join the crew of "Urban" the day after tomorrow, and I will probably go directly to "Lighting" after filming. If you have anything else to do, just list it. Come out, and I'll help you deal with it."
Once he joined the lighting crew, it was difficult for Jiang Xiaobai to ask for leave, and it was even more difficult to go back to the country because of the long schedule.
Therefore, any business or personal matters that will come next must be considered in advance.
"Okay, I'll write it down and send it to you." Jiang Xiaobai nodded.
She will have some new dramas to be broadcast in the next few months, so the promotion of the drama must be discussed with the directors in advance to see how the time will be allocated.
If it's not necessary, then don't go if you can.
"One training session is three months, and these three months are enough to make a movie." Dong Ran still felt a little emotional after thinking about it.
The training camp is all about training, dancing, body training, and the tacit understanding of being together.
Otherwise, if the dance is not good and everyone is not in tune, then the group dance will become a group dance.
They are embarrassed, and the audience is even more embarrassed.
But it takes three months just for training, and then there are several months of filming, that is to say, Jiang Xiaobai will have to spend at least half a year just for this movie.
"It doesn't matter, as long as it's worth it, even a year is fine." Jiang Xiaobai said.
"Well, I hope it's worth it." Dong Ran nodded.
"Whether it's worth it in the end, take it as seriously as it was worth it in the beginning."
"You're right, are you ready for the next busy moment?"
"Get ready, let the horse come over."
That night, on Dyce's account, the news of the cooperation between Mai Ni and Jiang Xiaobai was released, and the sideshow photos of today's shooting were posted.
In order to show the protagonist's downfall at the beginning, her hair is slightly curly, like a messy curly after waking up.
(End of this chapter)
When Jiang Xiaobai turned his head, he saw that the other party opened his mouth and said something. Then, he pointed to the room and gestured with a finger.
Jiang Xiaobai put away the photos and looked into the room.
It can be seen that this room is also very luxurious.
Jiang Xiaobai walked to the table, opened the table, and saw some watches and rings in the drawer.
She opened the closet again, and there were beautiful clothes in it, and there were also cotton clothes and furs that were very warm at first glance.
Passing by a cabinet, which is full of beautiful necklace jewelry.
But she just looked at it, but was not moved by these.
Until, she came to the cabinet where the bag was placed.
There were many bags on it, and there were even new ones that hadn't been unpacked, but she just stared straight at one of the bags.
It was a ginger-yellow and white color-contrast organ bag with an obvious brand LOGO on it, and it could be seen that it was not the latest.
But when Jiang Xiaobai saw it, his eyes quickly filled with tears, and he took it into his hand crying and laughing.
Opening the bag, there was a card quietly inside——
[Dear baby: This is the first bag your mother gave you as an adult, I hope it can accompany you through the most beautiful years of your life. 】
Seeing the card, she wept and turned around.
When they saw her making such a choice, the mother and daughter behind them were startled. They looked at each other in surprise, and then stretched out a finger at the same time, pointing to the bag in Jiang Xiaobai's arms.
Jiang Xiaobai cried and nodded, hugging it tightly.
Then, she was kicked out of the house by her mother and daughter.
When they closed the door, Jiang Xiaobai shivered in the cold wind.
She was holding the bag like she was holding some kind of baby.
Taking a last look at the house he used to live in, Jiang Xiaobai wiped away the tears on his face, turned around resolutely, and strode away.
The camera shot passed through the side of her long hair around her neck, and then disappeared.
This is the content of the "first episode" advertisement, which will be accompanied by music and advertisement words at the right time.
The shooting went very smoothly, which made the advertiser very satisfied. The chief director wanted to invite Jiang Xiaobai to dinner, but she refused because she was too busy with work.
"It's an old-fashioned story of a daughter's revenge, but after seeing it, I still feel like I want to continue watching it."
This is Dong Ran's evaluation after watching it.
Obviously, the heroine's mother should have passed away, and her father formed a new family, but when her father was away, they drove the heroine away, saying that it was okay for her to come and get things, but only one of those objects could be taken away. .
Cough, the dropped photos are obviously not among them.
The hostess was driven away in despair, and it was winter again. The two things she needed most urgently should be a warm coat and money.
But she chose the bag her mother gave her.
Well, this plot is very commercial.
But don't say it, Jiang Xiaobai played that kind of humiliation, anger and humbleness very well, which makes people feel very substituting.
Although it is an advertisement, its substitutability is no worse than that of film and television dramas.
"The positioning of the Mai Ni bag is quite accurate. It is mainly for young women. It is very suitable as the first female bag for a girl when she becomes an adult. In this way, whether it is a gift from mother to father or a lover, it is very meaningful... Well, it’s also cool to buy it yourself.” Jiang Xiaobai said.
Identifying the target audience is very useful for a product.
When choosing, it seems to give up other groups, but it will make the selected group more sticky.
Like an ad is: All women look good in high heels.
Another: A girl's first pair of high heels.
It seems that the first advertisement targets more users, but it has no memory point, is too greedy, and is easily forgotten.
On the contrary, for the latter, as long as it goes through continuous brainwashing and marketing, after a long time, girls will definitely think of it when they want to buy their first pair of high heels.
As long as it's comfortable to wear, the second pair, the third pair...it's still it.
This is the case with Mai Ni's bag, which is one of the sub-brands of Dyce Group, and the Mai Ni brand is aimed at young women, which is very suitable for the age group from adults to just working.
On the premise of being young and lively, it also has a sense of formality in the workplace, which can be brought into various occasions, which is very suitable for this age.
In fact, the price of Mai Ni's bag is not too expensive, after all, it is aimed at young girls, and it is not suitable for being too luxurious.
But it has been the main brand promoted by Dyce in the past two years. It has invited a batch of powerful designers, and even the advertising has cost a lot of money.
Probably Dyce was playing a game of chess—
If I develop a girl's identity with my brand when she's young, she'll probably be a loyal customer for years to come.
If you are getting older and the light and familiar style of Mai Ni is not suitable, then there are other sub-brands that are more suitable.
It is not impossible to use a sub-brand to drive the sales of all its brands.
"I'm looking forward to the effect of the commercial." Dong Ran said, "By the way, I will join the crew of "Urban" the day after tomorrow, and I will probably go directly to "Lighting" after filming. If you have anything else to do, just list it. Come out, and I'll help you deal with it."
Once he joined the lighting crew, it was difficult for Jiang Xiaobai to ask for leave, and it was even more difficult to go back to the country because of the long schedule.
Therefore, any business or personal matters that will come next must be considered in advance.
"Okay, I'll write it down and send it to you." Jiang Xiaobai nodded.
She will have some new dramas to be broadcast in the next few months, so the promotion of the drama must be discussed with the directors in advance to see how the time will be allocated.
If it's not necessary, then don't go if you can.
"One training session is three months, and these three months are enough to make a movie." Dong Ran still felt a little emotional after thinking about it.
The training camp is all about training, dancing, body training, and the tacit understanding of being together.
Otherwise, if the dance is not good and everyone is not in tune, then the group dance will become a group dance.
They are embarrassed, and the audience is even more embarrassed.
But it takes three months just for training, and then there are several months of filming, that is to say, Jiang Xiaobai will have to spend at least half a year just for this movie.
"It doesn't matter, as long as it's worth it, even a year is fine." Jiang Xiaobai said.
"Well, I hope it's worth it." Dong Ran nodded.
"Whether it's worth it in the end, take it as seriously as it was worth it in the beginning."
"You're right, are you ready for the next busy moment?"
"Get ready, let the horse come over."
That night, on Dyce's account, the news of the cooperation between Mai Ni and Jiang Xiaobai was released, and the sideshow photos of today's shooting were posted.
In order to show the protagonist's downfall at the beginning, her hair is slightly curly, like a messy curly after waking up.
(End of this chapter)
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