Confessions of a Salesman

Chapter 1306 The Great Dream

I asked straight to the point: "Why do you have such an idea and want to open a store like this?"

The proprietress took a sip of coffee, and then replied, "Have you seen the "Chain Saw" series of movies?"

I nodded and said, "I've seen the first two movies!"

The proprietress hummed and said: "I was inspired by that movie and thought I could give it a try. I also visited some foreign enthusiasts and found that they began to study the mechanisms in "Chain Saw" a long time ago. I got to know the screenwriters who introduced this movie, and I learned from them that every mechanism in "Saw" is not a random shot, but has a basis, a mechanical principle, and is true achievable!"

I laughed and said, "Sounds kind of scary!"

The proprietress replied with the same smile: "Yeah, I was quite shocked when I heard it! What's even more shocking is that they also made a lot of props in the movie, which can completely restore the scenes in the movie. The only difference is that there is no Use those murderous props! So, after I returned to China, I thought why can’t we try it too! At the beginning, I had great ambitions, and wanted to make it very complicated and fine, but the reality told me that this is Impossible, because it will not only take a lot of time, but also a lot of financial support! Now that it is made, no one can crack it, and no one can play it, so what's the point? So, later, we can only retreat Secondly, I made some simple scenes. Just like that, most people who come to play feel that it is too difficult. This era is full of fast food culture, and modern people do not have so much patience and time! Fresh and exciting Of course they love to play games, but they don't spend too much time and money on consumption, so, it's like what it is today!"

I said oh: "Really, there is often a big gap between reality and ideals! However, you have done a great job! After all, you are also the first to create a scenario game!"

The proprietress shook her head and said: "It's our turn first, we are not the first to do it, nor the first to think of it! As early as a few years ago, someone in Xi'an did this, but the city culture is different, and people who accept new things Attitudes are also different. People in Xi’an don’t accept these games very much, which led to the store’s failure within a short period of time! I just took advantage of Shanghai’s culture! It’s our turn, and neither are we. We are currently in Wenqi Ancient Town in Chengdu, Some people are already thinking about building an ancient town as a scene game base. When entering the ancient town, everyone has their own roles, like filming a TV series, living in it, role-playing, not only can travel, but also rest, and live a full life Addiction to acting!"

I slapped my thigh and said, "This idea is absolutely brilliant! So creative!"

The proprietress said proudly: "Yes, that's what my husband is doing!"

I said enviously: "The idea is novel, bold, and very creative! I just don't know if it will be difficult to recover the cost. With such a large investment, what should you do if consumers don't accept it?"

The proprietress nodded her head and said: "It hits the nail on the head. The biggest problem we have encountered so far is the funding problem! No one is willing to invest in us, and no one dares to invest, and the bank will not give us a loan! The approval procedures for the project have been completed. But due to lack of funds, the project has been suspended for half a year, there is no way, this kind of new thing requires a lot of risk, and most people dare not try it!"

I asked curiously, "How much money do you need to invest?"

The proprietress looked at the clothes we were wearing, and didn't take us two to heart. She just thought we were just curious, chatted casually, and said, "At least 20 billion!"

Yaoyang grinned and said, "20 billion? Then how are you going to get it back? How is it possible to get it back? How many people will it take to play? How many times will it take to recoup the cost? No wonder no one dared to vote!"

The proprietress said helplessly: "We are not businessmen, we don't know how to calculate the cost, and we don't know when we can get it back. We don't even know how to set the price! My husband is an idealist. What he wants to do, he won't do it. Think so much!"

I asked curiously: "If you don't think about this, how can you persuade investors to invest in you? The bank will not give you a loan?"

The proprietress sighed and said, "He has ideals, so I'll let him go! When he knows it's impossible to realize, he'll stop! I can't bear to beat him!"

I said with some emotion: "Before many new things are recognized by the public, they will be said to be nothing but mirages, but once they are realized, they will be praised to the sky and bring endless benefits! This The stage is very painful, and most people can't stick to it! But there will always be someone who realizes it step by step, but I don't know how long it will take! I have an idea..."

Before I finished speaking, Yaoyang hurriedly stopped him and said, "Forget it! Don't get overwhelmed, you can do whatever you want! We're out of money!"

I said with some dissatisfaction: "You don't even know what I think, so you are so eager to deny it?"

Yaoyang cut out and said: "Little Jiujiu in your head, how can I not know? Don't say that wind is rain! This is not a joke!"

The proprietress didn't feel much about our conversation. She didn't think we would really have the strength to invest. Similarly, she didn't believe that we were really interested in her, so she dared to invest in the project just mentioned, and said flatly: "I'm just fulfilling his dream. I count as much as I do. If I lose, I lose. All I can do is support him silently behind his back!"

Yaoyang was touched and said: "This is a bottomless pit! If you go on like this, there is no way out? Any great dream requires countless hardships and efforts, and in the end, it may be just a dream. It's better to warn in advance He is doing what he can do in a down-to-earth manner!"

The proprietress nodded and said: "I don't understand what you said! But have you ever thought that if a man has a dream and works hard for it, even if it is illusory, as a man who loves him Women, shouldn't you support him unconditionally? Besides, his dream is not impossible, it's just a little more difficult!"

I said emotionally: "You are really a good wife! But, you still need to be more sensible!" Then I looked at Yaoyang, and said hesitantly: "Actually, I have an ancient town in my hand, so we can cooperate! "

The proprietress didn't pay much attention to it, she thought I was joking, so she just said lightly: "Really? Your hometown is an ancient town?"

Yaoyang immediately denied it: "It's all built, how can it be transformed into an ancient town like he said? Now there is a stable passenger flow, once the transformation is completed, what will happen to the passenger flow? What will the merchants do? They don't I will agree! No one can afford this loss!"

Seeing Yaoyang's expression, the proprietress was puzzled and asked, "Do you really have an ancient town? What kind of ancient town? Is it like the one in Sichuan?"

I ignored what the proprietress said, but directly discussed with Yaoyang: "I've thought about this point, let's do it step by step, step by step, can't it be done in one step? We can take the one in Shenyang first. Do an experiment, do some promotion, see the effect, if you can continue to do it, if not, forget it! Traditional industries are like this, if we don’t develop some new projects, we will die sooner or later! I think this is a business, Worth a try!"

Yaoyang thought for a while and said: "That's okay to try, but we have agreed, if Shenyang's losses are in a mess, you don't want to think about my ancient town anymore!"

The proprietress listened to our discussion, looked at us both blankly, and then said slowly, "You want to do this too?"

I hummed and said, "To be honest, we came this time just to find out what kind of project this is? Is it worth investing in? It seems that the prospects are still good, but there are certain risks! The investment is large and the rate of return is high. Low, the most important thing is that you don’t know what your income is? What is the payback period? It can be seen that your previous investment is not called investment at all! You didn’t regard this business as an investment Business is your dream, I’m not saying it’s not good, it’s just unrealistic! Don’t people often talk about art and ideals, and when it comes to money, it becomes vulgar and unbearable? I think, you are Empty talk harms the country! Without the support of money, your so-called ideals are nothing! Unrealistic delusions!"

The proprietress said a little unhappy: "I don't allow you to say that about my husband!"

I curled my lips and said, "I'm not just talking about your husband. I'm talking about most young people with dreams in this society who have nothing but ambitions, but they still achieve nothing. It's because they only talk about ideals. Actually, all ideals and aspirations will be worthless in front of capital! Your husband’s idea is good, but have you ever thought that it will never come true! Now, you can afford it, and you still have Source of income, once you make a major sacrifice, decide to start selling cars and houses, and live a precarious life, you will feel that your husband really didn’t expect to be so great, and you will be killed by daily necessities. At that time, your husband That's what you're complaining about! Believe me, be realistic!"

The proprietress said thoughtfully, "Then what do you mean?"

I candidly said: "I am very interested in your store. I want to know your income and expenditure. If the problem is not big, we would like to invest in a store like yours in Shenyang. If the income is good, we can consider it. Help your husband realize his dream!"

The proprietress looked at me in surprise and asked, "Are you investing? Who are you? Do you have the strength?"

Yaoyang asked with some disdain: "How much did you invest in this store?"

The proprietress hesitated for a moment and replied, "About 300 million."

Yaoyang hummed, and asked again: "Did the rent take up more than half of it?"

The lady proprietress nodded and said: "Yes, the most important expense is the rent. The housing prices in Shanghai are too expensive. Our store occupies a large space, and the number of people it accommodates is small. There are not many customers who come here at ordinary times, and it is a new thing. , I don’t dare to charge too much, the income and expenditure must be unbalanced! But I didn’t lose much money, it’s just that I didn’t make much money!”

I sighed and said: "If you don't lose money, you are making money? Do you think you are in the catering industry? The longer you keep it, the better your business will be? Then you are very wrong! You are all The picture is fresh for a while, and there are not likely to be repeat customers! No matter how good the word of mouth is, if you play it, you will not be interested! Unless you can keep changing, but changing once, it is estimated to be redecorated and rearranged machinery, which is too difficult. !"

The proprietress asked anxiously: "Then what do you think should be done?"

I analyzed: "According to your current customer flow, it is estimated that it will last for a while. During this period, you have to replace the least fun and least popular series. At the same time, I think you have to develop some New types of games, for example, arewolves are not very popular now? Although I have never played it, I think it is similar to yours. How to charge and how to attract people is up to you! Business is always changing The principle is to attract customers, set reasonable prices, quickly recover costs, re-invest, and re-output. It’s easy to say, but hard to do!”

The proprietress looked at me and asked, "Are you an economics lecturer?"

I smiled and said, "I'm not worthy! I don't have that ability! But those lecturers teach students, but they don't have the ability to make money. Theory is more important than practice! I'm a businessman!"

The proprietress smiled and said, "Why do I think you are a salesperson?"

I laughed and said, "I am! A qualified businessman must be a qualified salesperson! Either sell products, or sell yourself! I have a suggestion, you introduce the people from the design agency to Me, I can give you some of our shares in the Shenyang store. With your team, you can help us design and install the mechanism. After the store is completed, we will share the profits with you. If it is done well, we will work together on your husband's dream. .If you don’t do well, everyone will go their separate ways, and there will be no loss to anyone! Our store is in Shenyang, so it won’t affect your business, what do you think?”

I thought I was very convincing when I said this, but the proprietress immediately refused: "I'm not interested! Once our technology is leaked, more people will imitate us, and our store will still be closed." How did it open?"

I said disdainfully: "Your thinking is too narrow! Only if the industry is good, you will be good personally! Do you know how milk tea is promoted? It is not the first person who can make milk tea to promote it. If they are the only ones in the world A milk tea shop, only her family can make milk tea, most people in the world will not know about milk tea, and no one will know how delicious milk tea is? It will disappear soon!"

(End of this chapter)