Confessions of a Salesman

Chapter 235 Ge Ling launches an attack
When I saw Gou Wenhua go out, I said to Mr. Dong: "Your Assistant Gou is too trustworthy, you have to inquire about everything? Guess he is eavesdropping outside the door now, no I will I have to go and have a look." After finishing speaking, he gestured to pull the door to have a look.

President Dong glared at me and said, "Could you stop for a while and speak quickly."

Then I said seriously: "Mr. Dong, I researched the home appliances on the market, and preliminarily decided on two products, one is an electric fan, and the other is an electric rice cooker. These two products are going to be the main products. First, open the market. Let’s make further products. When I visited Yiwu, I found that although they all have their own small family workshops, the fans and rice cookers they produce are also three-no products, and the quality cannot be guaranteed at all, except for the low price. , useless, but the sales are very good. With the improvement of living standards in recent years, fewer and fewer people use fans, and most families can afford air conditioners."

Dong Zong asked me curiously: "Since there are more and more air conditioners and fewer and fewer fans, why do you still do it?"

I replied: "I want to make air conditioners, isn't it what you are doing? How can I do it? I want to make up for the market of people who don't use our air conditioners or can't afford our air conditioners. In this way, our group can win People with high, middle and low levels, one day they will need air conditioners, at this time their first choice must be our Wanzhong brand.”

Mr. Dong shook his head and said: "It's not advisable to be smart. You want to raise the market. This is more difficult. It is difficult for you to be accurate in predicting the market. However, the cost of manufacturing fans is not high, and the sales population is relatively wide. It can be done, but how can you possibly compete with the price of a family workshop?"

I replied: "This is not difficult at all. The consumables for mass production must be lower than those of small workshops, and the cost of raw materials is also different. Besides, even at the same price, our brand effect still has advantages. It’s as simple as making a fan. I plan to recruit two college students who study industrial design, and let them help us design the shape of the fan. Like the shape of the fan on the market today, it is too simple, neither beautiful nor practical, and takes up space. Not to mention, it's a waste of electricity. The fan I'm going to make should make people's eyes light up when they see it. They are very curious, what is this thing? There are fans like this?

At the same time, we are planning to invest a lot of money in advertising, and we are also planning hunger marketing. In the early stage, they will be sold in limited quantities, limited editions, and we need your help. For example, if you buy an air conditioner with a fan, or bundled sales, you have to buy an air conditioner. fan. "

Dong Zong immediately objected: "This is not acceptable, are you cheating me? Buy and sell by force? If you don't have confidence in your products, we can buy one get one free, but we can't sell in bundles. This is the most important thing. What makes consumers disgusted is that we have been suspected of being bullied by the shopkeeper, but now we have a bundled sale, which is even worse, it must not work!"

I didn't bite to death, knowing that this method would not work, I said: "That's fine, anyway, I have to borrow your light, or let your agent directly also represent our products, how about the head office?"

Dong Zong looked at it and said: "Why do you always want to take advantage of me? Can't you do the market yourself? I invite you back because you are in the market. You are doing well now, and you have to go to me for everything. Damn, that won’t work, if that’s the case, I’ll ask someone to be different, and I’ll just do it myself.”

I said with a playful smile: "Then I'll just go... I won't go, I plant trees for others to enjoy the shade, how can it be so cheap, even if you drive me away now, I won't go. I mean, I have to Rely on the brand of Wanzhong, otherwise, how much money do I have to spend to promote an unknown product? How can I market it? It’s not impossible to start from scratch, but there must be a process, Mr. Zhu must hurry up If you see the benefits, when the product comes out, there will be no sales for a while, so you have to withdraw me, I can't do that stupid thing."

Mr. Dong thought for a while and said: "It makes sense, but I still say that everything depends on yourself. Wanzhong's brand can be borrowed from you, and you have to use it, but you must not overspend on me. It’s embarrassing to my Wanzhong brand, and why is it a rice cooker?”

I explained: "The rice cooker is a common consumable in the family, and it is also a must-have item. According to statistics from China Business Information Network last year, 2389 million rice cookers were sold, with sales of 80 billion. Among them, three high-end brands, It accounts for 46%, and the others are small brands that are not in the mainstream. I think we have an opportunity to take advantage of this 54% of the market. The other three brands are not untouchable. In such a large market, I only need to get 10% , that is 8 million, and the sales of electric rice cookers are increasing year by year, I will definitely do it. Moreover, I think the era of replacing electric rice cookers is coming soon, traditional electric rice cookers, mechanical Rice cookers will soon be phased out, and now it’s the digital age, controlled by computers. We have to catch up with this era.”

President Dong nodded and said, "Your analysis makes sense, so you mean to use Gou Wenhua's suggestion?"

I immediately denied it: "That's not true. Gou Wenhua's suggestion is not credible at all, but I want to see what prices those Japanese people quoted and what kind of things they made? I'll sell it to Gou Wenhua as well." , and at the same time understand the information, why not do it?"

Mr. Dong hummed, and praised: "It's good to be smart, isn't it? It doesn't offend others, but also gently rejects others. At the same time, it also sells personal favors. By the way, you should pay attention to Wanzhong Electrician in the near future. Xiao Wu is ready to make a move, and a press conference is about to be held. Although he did not invite Lin Jiasheng from Yingke, he invited Shen Yang, chairman of the industry committee, and several experts from the Ministry of Industry to announce their expansion. It is a matter of prosecution. I believe that once the news comes out, Wanzhong will definitely have a big reaction, and if I make a move at that time, I will definitely win Wanzhong electrician."

I raised my thumb and said, "Mr. Dong is smart! I have an insider at Wanzhong Electrician. However, it is not a high-level person. It is not certain how much information I can know, but it is not difficult. I can ask Mr. Wang directly. It is despicable. A bit. Not my style."

Dong Zong laughed angrily at me and said: "Fart, I don't know who you are. What kind of style are you? You are a person who will not give up until you achieve your goal. Besides, you ask blatantly. What are you afraid of? If he wants to tell You, will tell you, if you don't want to tell you, you can't force it out, right?"

I smiled and said, "Mr. Dong, you are smarter than me! You are the first one who can speak out so righteously."

President Dong pointed to the door and said, "Get out, get out, get out, I'm annoyed when I see you, don't come here if you have nothing to do!"

I didn't go to Xiao Wu's press conference, not because I didn't want to go, but because I really didn't have time, and I was researching which production line to use.

The press conference was very grand. Several local TV stations and newspapers made headlines. It could be seen that a professional media PR company was hired. Xiao Wu’s speech was also very offensive. He directly mentioned that many years ago, he When he went to Yingke to bid, the treatment he received, although he was talking about Yingke, reflected that Wanzhong was covering the sky at Yingke at that time, because they had a wide range of wire diameters, but now they can do it at Greening, and so the wire It has passed the national inspection directly, which is not available to all domestic manufacturers at present. I also said intentionally or unintentionally that Wanzhong today is not the Wanzhong of Wanzhong Group in the past. At the same time, it is mentioned that Greening attaches great importance to talents. Loss is a drawback of many companies in recent years.

Although Lin Jiasheng didn't go to the press conference, but in the interview, he said a lot of good things for Ge Ling, and Shen Yang's proposal added points, and Ge Ling became the leader of the industry. This is what I can imagine Arrived, but the customer's defection was faster than I imagined.

Four of Wanzhong Electrician’s customers left within a month. Among them, the largest company of the Ministry of Railways, I didn’t go because of the supplier conference. Later, it was exposed that Lu Ping was lying. After the business conference, Wanzhong stopped taking orders and turned to Greening, which accepted all orders as they were ordered, and the price was even more favorable than Wanzhong.

This time I don't need an inside call, I know that Wanzhong's vitality has been seriously injured.It is the first time for Wanzhong to overhaul the four equipments in the peak season in so many years.There was a mess in the crowd, and many people called me, probably wanting to make me happy, happy.In fact, I also thought that I would gloat over my misfortune, seeing the situation of Wanzhong today.But in fact, I didn't have a trace of pleasure, and I just felt that I couldn't live because I had committed a crime.

Lao Tian came to me and wanted to come here, hoping that I could give him a chance. I didn’t want him on purpose, but I didn’t have a suitable position for him at the moment, so I said to him very tactfully: “Old Tian, ​​I haven’t started working here yet. Sales, you are still in the market now, there is no suitable position for you, even if I let you in, you will not be able to develop your specialty, if you have no good places to go, I can introduce you to other manufacturers, in addition, I think you are still You can wait and see, Wanzhong Electric has not yet collapsed, and your customers are still relatively stable?"

Lao Tian was a little disappointed and said: "My client is fine, but the money I get back will not be given to me, and I have to support my family. If I don't give me a commission for a few months, I have to leave. !"

I don't think Lao Tian is a loyal person. When I left, he didn't leave. I can understand it, because after all, he has a family to support, but Wanzhong treats him well, at least he didn't embarrass him because of me. .Now that something happened to Wanzhong, he pulled out again, isn't it a bit too fast?
　Some chapters have been lifted. If you like it, you can read it. Although it is not the original flavor, at least you can connect it.

　　
　
(End of this chapter)