Confessions of a Salesman

Chapter 282 Problems with new products
The teacher sighed and said: "Hey, this child's life is really hard. I will try my best to educate him well. As parents, you must also cooperate with the school and try to catch up with the progress of your studies. I think you are also very young. I guess I don’t have any children, so let’s explore slowly.”

I am very grateful, I am so angry in my heart, I thought that it was really difficult for my parents before, and it turns out that it is such a uncomfortable thing to be found by parents. The teacher didn't say anything serious, just said, you You have to endure it too, it’s not the same as the leader reprimanding the subordinates, the leader reprimands you, you are not happy, it’s a big deal to quit, but the teacher reprimands you, you have to hold back whatever you say, for the sake of the child!
After picking up Guizai and going home, I said to Guizai: "There are disciplines in school. When you were in elementary school, didn't the teacher teach you? You must raise your hand if you have something to do. Listen to the get out of class honestly. If you don't understand, you can ask after class." Teacher, you must listen carefully in class, remember?"

Guizai nodded and said: "The teacher said today, I remembered that studying is really difficult, I don't know how to do my homework, what should I do? Am I stupid? I don't know anything?"

I comforted me: "Why? Don't you know how to sing? You will definitely not get used to it when you first arrive at school. It will be fine slowly. Remember your dream. You must be strict with yourself, study hard, and strive to pass the exam." Central Conservatory of Music, I hired a teacher to teach you singing, you should study hard, you know?"

The music teacher Lao Feng helped find was a young and beautiful female college student. When she first arrived at Lin’s hometown, she was also shocked. Knowing that Guizai is a standard rich second generation, her attitude is not generally good. After teaching Guizai two classes, Asked to move in. When I found me, I asked: "Brother, my school is relatively close to here, but after class every day, it is very late and I can't go back to the dormitory. Can I move in? I see you here There are many rooms, just find one for me."

I thought about it and said, "Ah, that's okay. I want to ask, is Guizai talented in music?"

The female college student shook her head and said: "In my opinion, learning music does not require talent, it is all acquired hard work, as long as there is long-term support, there will be certain achievements."

I shook my head and said, "I don't want an official answer, just tell me, with his qualifications, is there any hope of being admitted to the Central Conservatory of Music?"

The female college student hesitated and said, "I really don't know about this, because I didn't pass the exam either."

I smiled and said: "Haha, that's right, I don't make things difficult for you, you should teach seriously, I will find you a room later, and you can move here by yourself."

Since Sheng Nan and I moved to Lin’s hometown, and the company’s office moved to the factory, I now have to drive for nearly an hour to work every day, which is really inconvenient.

It’s almost 9 o’clock in the company. There is a newly produced rice cooker on my desk. It looks good. Compared with the traditional rice cooker, it is more like a small TV. Large display screen, no mechanical buttons, full of high-tech feeling.

I plugged in the power, and a logo of Wanzhong appeared on the display screen. Then, I fiddled with a row of number buttons for a long time, but I couldn’t figure it out. I called Xiaohua, and Xiaohua demonstrated it to me. learn.

I shook my head and said, "I'm so smart that I can't learn it. You call those housewives, how can you learn it? You need to be trained to cook a meal? It's too troublesome. They should be asked to develop a one-click fix." function. You go and ask the literary worker to come up."

Xiaohua made a phone call, Wengong and Xiaowan came up together, looked at me expectantly and asked, "What do you think of this product?"

I didn't want to dampen their enthusiasm, so I said tactfully: "It's good, but it's too troublesome. I pressed it for a long time, and I don't know how to cook. If this is used by housewives, it will definitely not be able to eat."

Xiao Wan hummed and said, "We've also considered this problem, and it's actually easy to solve, but Mr. Li won't let us solve it, so..."

I immediately reacted and said: "Okay, let's launch this new product internally in small batches, collect word of mouth, return visits in time, and collect statistics."

When the news was announced, Bao'er came to me, sat down in front of me angrily, and said, "Master, what's going on? My side has started publicizing with great fanfare, but your side let us go public in small batches." , the brothers and sisters below me have all worked hard, and in the end, you come in a small batch, how do you want me to explain to them?"

I smiled and said, "I do things, but I have to explain to you one by one? Then I'm not very busy?"

Bao'er observed my expression, although she was smiling, her words were lukewarm, and Bao'er asked a little scared: "Master? Then you said that we have worked so hard for so long, why? I have to Do you have a word with them?"

I said seriously: "What do you want to say? The decision of the executive company is that it is not the time to charge now. When it is time to charge, I will naturally tell you that you should stay with me honestly and collect information for me. When the first wave of information is collected, I will tell you what to do next?"

Bao'er walked over dissatisfied, still muttering.

Mr. Li and Bao'er passed by, saw Bao'er's expression, walked in and blamed: "You really told her, if you do this, can she have no idea?"

I replied: "Everyone has to have this stage. I was the same back then. I always questioned Feng's decisions. I had to learn to think and share the worries of the leaders. I couldn't just follow my own temperament and do whatever I wanted. Bao'er should also suffer a bit, a road that is too flat is not conducive to his own development."

Mr. Li sighed and said, "That's right, we've all come this way, so what should we do next?"

I thought for a while and said: "Put 1000 pieces on the market first, wait for market feedback, then report to the group leaders, and wait for the leaders to make a decision."

Mr. Li said with a smile: "It seems that you are going to make a big deal this time, and you will offend many people by doing so."

I grunted and said, "It's about time. We can't stay in the team forever. We'll see Dong Zong's reaction at that time. If we want to gain a foothold in the group, we have to fight hard, otherwise we will always be choked and tied. can't do anything."

Mr. Li said cheerfully: "Yeah, that's good too, so you don't have to worry about this and that all day long."

A small batch of 1000 electric rice cookers were put into the supermarket quietly. After a week, the result of the feedback is that only less than 100 pieces were bought. Because the use is too complicated and the price is too high, there is no one at all. Ask about it, most of the consumers who buy the product are curious, but the after-sales reviews agree that the practicality is not high and the cost performance is low.

With these feedbacks, I came to Dong Zong's office.

Mr. Zhu and Mr. Yi happened to be in Mr. Dong's office. When he heard that I was coming, Mr. Zhu asked me to come in.

I greeted several bosses with a smile, and Mr. Zhu said: "Sit down, I was just looking for you. I heard that you have launched a new product quietly. I want to hear why it is so."

I said calmly: "The main reason is that I lack confidence in this product. It has obvious advantages and disadvantages. After market research, it is not recognized by the public. The cost itself is relatively high, and the handling is not good. It is not a good choice for consumers. Therefore, I didn't dare to promote it with much fanfare, and I tried to enter the water first."

Mr. Zhu blamed: "Since you lack confidence in this new product, why do you still do it? You tell me such a big deal, just to tell me that the new product is not suitable for the current market, so you still do it?"

I replied: "I didn't decide the production line, and I didn't plan to produce this product, but since the group decided for me, I have no choice but to produce it. I believe the group leaders must have their own ideas. Or is my sales route wrong? So, at present, I am only selling it on a small scale."

Mr. Yi said: "The group's decision to produce this product is naturally after careful consideration. There is no doubt about it. Now it is a matter of sales plan. I have never heard of it. New products should be launched secretly. Don't make some gimmicks. , without making some noise, how could anyone know about it? Naturally, the feedback is not good.”

I calmly said: "Mr. Yi, if I create momentum and still fail to sell, the reputation will be bad. What about my other products below? I made a pot of soup for a fly? The 1000 products released here, Only 100 pieces were sold in a week. Is it a matter of publicity? It’s because it’s really not easy to use. Even if I put in a lot of advertising, the feedback to us is still not good. We don’t sell it with a hammer. No matter, but should earn word of mouth, build popularity, and take back new products as soon as possible before they have a major impact on the market, and repackage and improve them for the market.”

Mr. Zhu frowned and said: "Is it really that difficult to use? This is an imported device from Japan. There is no precedent in China? Could it be that new things are often unacceptable and will be known to the public after a while?" That's it, that's all."

Dong Zong said: "What is the main problem with your new product now?"

I replied without hesitation: "The price/performance ratio is too low. Although this rice cooker has many functions, most people buy rice cookers for one purpose and don't need so many functions at all. Therefore, compared with similar rice cookers, our The product is much more expensive, and I spent 2000 yuan to buy a cooking pot, which is not worth it at all.”

Mr. Yi rushed to talk: "You need to promote it, tell consumers that our rice cooker has many functions, how will they know if you don't promote it, this is a multi-functional rice cooker?"

I replied: "Mr. Yi, it's not that I don't promote it, it's that consumers only think of cooking no matter how many functions you have. Verification. We conducted a questionnaire survey in 1000 first-tier cities, and 12% of consumers cared about the cooking time and the size of the capacity, and didn’t care about whether it had other functions.”

(End of this chapter)