Confessions of a Salesman

Chapter 384

After work every day, I meet up with Katsuo in the gym. After doing warm-up exercises, I have to run for 40 minutes, and I am required to run more than 4 kilometers. This will kill me, and I have to do two exercises after Classes, such as aerobic boxing, barbell exercises, abdominal lacerations, Pilates, and even yoga, I have to let me take them.

The most terrible thing is that after returning home, I can only eat healthy food, all according to the recipe, I thought it was delicious at first, such as chicken breast, cauliflower, but after a long time, I feel like vomiting.

The company has been developing very smoothly, but just before the lunar new year, a new company was born, causing a little disturbance.

It stands to reason that I am very satisfied with the work of the company's marketing department. The news of the domestic market, whether it is the dynamics of consumers or competitors, is collected in a very timely and accurate manner.But when this company came out, it caught me off guard.

I never dreamed that in just one week, the third-tier and fourth-tier cities were captured, and the report sent back made me furious.More than a dozen cities have reached 1% of sales, almost all of which are not the same.

Mai Liang and Yun Manni didn't dare to lift their heads while standing in front of my desk. I pointed at them and cursed: "You two trash, you only discovered such a big market movement after a week, and you haven't noticed it until now." Knowing the reason, what do you guys do? Are you just talking about love every day? You’re not in the market anymore? You’ve been promoted, right? You don’t need to run away anymore, just wait and see, the second-tier market will soon be unable to keep up Already!"

Then I called Yu Hong from the marketing department in. She also knew that I was losing my temper, so she walked in with her head down. As soon as she came in, I scolded: "You director of the marketing department, what do you do? The third- and fourth-tier markets have been captured by others, but you can't give me any information, can you give me an explanation?"

Yu Hong lowered her head and dared not say a word.

I groaned, knowing that my words were a bit heavy, and said, "Everyone sit down!"

The three people sat down tremblingly, and I said, "Analyze and see, what's going on? Why did such a company suddenly appear, what kind of business methods did they use, and how could they seize the market so quickly? Still doing it so quietly?"

Mai Liang said cautiously: "After I heard the news, I immediately called and asked the district director and the provincial general. They also had no clue, and they were all baffled."

I snorted and said, "It's all for dry food. If it doesn't work, I'll withdraw it. I don't know if I will investigate it? It's been a few days, and I haven't returned any feedback. I have lost so much in the market, so I don't care. To find the reason, you have to wait for you to call and ask them, and you still don’t know. Have you made enough money, and if you don’t want to make money, then retire early!”

Yu Hong said: "Mr. Chen, our marketing department has already gone down, and there will be news soon, don't worry."

I snorted again and said, "I don't worry, what should I worry about? I am blind and deaf now, how can I rest assured? It will be a lot soon, and in a few days, will I receive it from the second-tier market?" The news of the fall? Let me tell you, once the market is occupied by others, it will be very difficult to regain it. In consumers’ minds, once they recognize the product, if there is no major problem, they will approve the product and form a consumption habit. , is difficult to change.

Do I know how much energy and cost it takes us to get it back?I have repeatedly emphasized, don't underestimate the market in third- and fourth-tier cities, and don't underestimate the market in third- and fourth-tier cities. Just let you all go to the market, and let me manage a fourth-tier market by myself, and don’t come up if it’s not good! "

Mai Lianghan came out, and he usually had a playful smile with me. Once I lost my temper, he would lose his temper and dare not say a word.

At this time, Yu Hong's phone rang. She looked at the number, then raised the phone and looked at me. I nodded and motioned for her to answer it.

She picked up the phone and asked, "How is it? What's going on?"

Then I listened to her humming for a long time, and hung up the phone to report to me: "Mr. Chen, it is a company called Lotte, and most of their locations are opposite or next to our company's shops. When they were just renovated, they were kept secret." Very good, when the plaques were hung, they were all called Lotte Technology, so no one noticed that they would be our competitors. All the stores opened on the same day, as long as you enter the store on the opening day, you will get eggs, washing powder and other small items Gifts, bought or not.

Their products are all based on a membership system. Non-members cannot buy their products. Once you become their member, you will get a 7% discount on all products, and you can redeem points for small gifts. All products are delivered to your door for free and installed for free. Unconditional 30-day return and exchange.Their employees are all uniformed, even the transport workers, installation workers are uniform, and even the transport vehicles are uniform. "

I asked impatiently: "These are leftovers from our games. What's so attractive about it? What I care about is the price. What about the price? If you sell something for 1000 yuan, you can sell it for 2000 yuan. A 7% discount is nothing. Consumers know how to make accounts, they will compare, and tricks are useless."

Yu Hong shook her head and said, "They are still counting, and the specific data have not been reported yet."

I said angrily: "What is the use of statistics? Don't you know how much it is? How difficult is it to tell me the price? If you can't ask, just buy it directly. Do you want to save this little money?"

Yu Hong explained patiently: "Mr. Chen, don't worry, listen to me, the price can be found out quickly, but it has to be compared with our same product. I don't analyze the single price. You can get it in your hand." It is also useless. Different models of products cannot be compared at all. For example, the same fan, the 4th gear and the 5th gear are definitely different. Even if it is the same 4th gear fan, if our functions are more than theirs, theirs Ours is cheaper and ours is more expensive. There is no comparison. What I want is the analyzed data. Only then can I explain why they occupy the market.”

I calmed down and said apologetically, "I'm sorry, I was too impatient, and my words were a bit harsh, so please give us a message as soon as possible."

Yu Hong forced a smile and said: "It was originally my negligence at work, and I will analyze it within today. I booked a plane for tomorrow morning and flew directly there, and I have asked the second-tier and first-tier market personnel to pay special attention. "

I praised: "Well done." Then I looked at Mai Liang and Yun Manni and asked, "Is it time for lunch?"

Mai Liang was stunned for a moment, looked at his watch and said, "It's only ten o'clock, isn't it a little early for lunch?"

I said angrily: "You are still here in a daze before you have dinner, hurry up and go to the market to have a look!"

Mai Liang and Yun Manni stood up immediately, and ran over in despair.

I went to Mr. Dong's office, and Mr. Dong was sitting there drinking tea in a relaxed manner.

Seeing me come in, beckon me to drink tea.

I sat down and said anxiously: "My Dong Zong, you are all on fire, why are you sitting here drinking tea so refreshed?"

Dong Zong smiled at me and said: "You are the general manager, why are you still so frizzy? I heard it all, you lost your temper early in the morning, what's the matter, it's worth your anger temper?"

I explained: "I only found out after reading the report in the morning that the sales in our third- and fourth-tier cities were almost zero last week, and the market was captured by someone for a week. I didn't know it. Can I not be angry or anxious? I was stunned. I haven’t figured it out yet, what’s the origin?”

Dong Zong said calmly: "If you lose it, you can just grab it back. It's useless for you to be anxious, it's already lost."

I sighed and said, "Mr. Dong, it's easier to conquer the country than it is to defend the country. You don't understand this truth!"

Dong Zong sighed and said: "Start to teach me? It's not that I don't pay attention to the market, but when the company reaches a certain scale, it's not about grabbing the market. It's more about capital manipulation. Capital operation is the foundation of the company's operation. Money begets money is king.”

I didn't understand. I'm a salesperson. In my understanding, I still feel that if there is no market, there will be nothing. It is not as high as she thought.

He said: "I, I won't tell you anymore, I don't know what you people on the cloud are thinking, I'd better do what I should do."

Mr. Dong smiled and said, "I don't even know how you got into the business school and won the number one prize? It's okay, just study hard for me! I think it's time for you to go to school again. After the Chinese New Year, there is a Xizhou Chamber of Commerce, I will sign up for you."

I hastily refused: "Just let me go, I will become a postdoctoral fellow if I study again, if I am not good at studying, you have to teach!"

Dong Zong threw me a book "The Operation of Capital" and said: "Please read this book to me first!"

Reluctantly, I picked up the book and said, "I don't have time to read. You see, my feet hit the back of my head after a busy day. It's not like you are drinking tea and enlightening Zen. I don't care about you."

Mr. Dong said with a smile: "You don't have time to read, but do you have time to exercise? I know that when it's time to get off work, you'll go to the gym to report. You don't have strong limbs, but a simple mind!"

I said dissatisfiedly: "Why do you keep staring at me? There are so many people in the company, who can't you stare at, I am the most at ease. The body is the capital of the revolution. I don't have a good body, how can I work for you! "

Dong Zong pointed at me and said nothing.

Before I went out, I said, "It's not that I'm in my [-]s or [-]s, I'm just like a Lafayette all day long."

Then I heard Mr. Dong say: "He also said that he is not a eunuch!"

After get off work, I told Meili: "If they come back tonight, tell me as soon as possible. I'll leave first."

Meili said dissatisfiedly: "Going to the gym again? I don't understand. What's the point of spending this money to suffer, but to exhaust yourself to death?"

(End of this chapter)