Confessions of a Salesman

Chapter 541 Research Countermeasures
This is the season of seeing off people. I went to the airport to see off Shengnan, Xiaoxue and Mr. Li to Japan, and I will send Brother Zeng to sea soon. I repeatedly told Xiaoxue to be obedient and get well after going out.

Xiaoxue thought I was long-winded and refused to let me talk, then handed me her mobile phone and said to me: "Uncle, I received an inexplicable message with only a set of numbers on it. I don't know what it means? Look at it. Bar!"

I took Xiaoxue's cell phone solemnly, looked at the number on it, then found a pen, wrote it down, and whispered to Xiaoxue: "Go to Japan, find a place to throw the phone away, and someone will ask , just say it’s lost, remember you’ve never seen this set of numbers, do you know?”

This time Xiaoxue didn't talk back, she knew what was important and she couldn't make jokes, so she nodded solemnly.

Katsuo said carelessly, before saying goodbye to me, he was about to enter the boarding gate.

I hurriedly stopped her and said, "Hey, you're going to leave like this, without even a goodbye kiss?"

Katsuo glared at me and said, "There are so many people, can you stop being so nasty?"

I took her hand and said, "I don't want to part with you!"

Katsuo gave me a blank look and said, "Isn't it right for me to say that?"

I snorted and said, "You still know? Then don't tell me!"

Shengnan smiled and said: "You have said it all, so I don't need to say it. You should pay more attention to your body, drink less, smoke less, and don't stay up late, you know? If you become disabled and old, I don't want you Also, if you have nothing to do, exercise more, exercise, I see your stomach is rising again!"

I grunted and said, "Got it, go early and come back early. When you come back, we really should study the matter of marriage. I want to get married and have my own children. My parents are urging me to stop!"

Shengnan pouted and said, "Ah, your parents urged you to get married! If you don't urge you, don't you feel anxious?"

I snorted and said, "I'm not in a hurry? I'm in a hurry than anyone else! Then don't leave, let's register right away!"

Katsuo smiled and said, "I think it's beautiful, have you proposed yet?"

I solemnly wanted to kneel down on one knee, but Katsuo hurriedly stopped me and said, "What are you doing? There are so many people. When I come back, let's register!" After finishing speaking, he kissed me deeply on the lips Take a sip.

After sending Xiaoxue and the others away, I thought about this set of numbers over and over in my heart. I knew that Liu Ziran must have sent them to me, but what kind of numbers were they?How can I guess?

The internal cleaning of Wanzhong is not over yet. What the LaCrosse Hotel heard was that Lu Ping is still monitoring our Wanzhong’s movements here. This means that there are still many of them inside Wanzhong. Absolutely none of the high-level management personnel can be left behind!

There are still four days before the shopping carnival, and news from the frontline market continues to return. Lotte has already advertised the price cuts for the shopping carnival in advance. 5 people can get a 100% discount, first come first served, basically half sold and half free.

Rakuten's advertisements are overwhelming, including print media, TV advertisements, and paper leaflets.

Lotte's direct sales stores are also springing up everywhere.It's still the same style and unified model, but this time the packaging of their products has been updated and upgraded again, which looks very tall.

In addition to the price discount, there is another more attractive thing is that all their products are delivered to home, and they also help with installation for free. As long as you pay the money, you don’t have to worry about anything.This one-stop service saves consumers a lot of time and unnecessary trouble, and Lotte has become a hot commodity all of a sudden.Compared with our products, Lotte’s products are more friendly and affordable. If it’s the first time for me to buy home appliances, I will choose Lotte.

Lotte has internal news that the nationwide orders for the shopping carnival have been completed, and now it is further promoting other products, such as some small appliances, such as electric razors, electric toothbrushes and so on.

The situation is so severe, which can be regarded as internal and external troubles.

A senior management meeting must be held.

At the meeting, Yu Hong first informed everyone of the current situation.

Yu Hong said: "Looking at the current situation, Lotte has a tendency to be a latecomer. Through this shopping carnival, it will occupy our second- and third-tier markets in one fell swoop. At the same time, although our old rival Yingke is about to transform, it also wants to Taking advantage of this shopping carnival to carry out a crazy big sale, the price drop must not be small. In addition, Zhongjing’s market in the north is gradually expanding, and more and more people are beginning to recognize Zhongjing.”

I hummed and asked, "According to your current analysis, if we don't take measures for this shopping festival, how much market share will we lose?"

Yu Hong took out a form and said: "This is my estimate for the sales of Lotte, Zhongjing and Yingke in this shopping festival. Based on the overall estimated sales share, the three of them will account for at least 4%. 1% of the market, several other relatively smaller companies will occupy about 5% of the market, and the remaining [-]% is our own.”

I took a look at the report and asked, "Are you conservative or optimistic? Is this accurate?"

Yu Hong said confidently: "There shouldn't be too much error. According to the internal employees of several companies, judging from the orders they have placed now, it is basically similar to this number, and the error will not be too large. Of course, I am more optimistic. It’s hard to say what other preferential policies they will have on that day, I estimate the sales that have been made for a week during the shopping festival, plus a 10% increase.”

I hummed, and continued to ask: "According to the calendar year, as of this month, what percentage of our sales should account for the market?"

Yu Hong replied without hesitation: "7%, the least one year is 7%, last year it accounted for 8.5%. We will lose 2% of the market, excluding the sales of Yingke, they occupied about 1.5% of our market. And It was before the shopping festival started, and once the shopping festival starts, it may be far more than what I estimated."

I turned my head and asked Yun Manni: "What's the countermeasure?"

Yun Manni came up with a set of plans and replied: "First of all, we have to implement Dong Zong's consistent instructions that Wanzhong will not fight a price war at any time, so it is definitely not our policy to sell at a lower price. Thirdly, for this shopping During the festival, many companies have got on the ride. This shopping festival is not only for the home appliance industry, but also for building materials, clothing, food, etc. There are designated places all over the country. This will be a large-scale trade fair, and major shopping malls will also have promotional activities. This will be a very large-scale festival celebration, and the flow of people and sales force may be the largest.

Therefore, all of us must not stay still, and we can no longer sit firmly on the Diaoyutai as before, with no fear, and treat it with a normal mind.Since it is impossible to reduce the price, then change the angle and use another way to promote.Buy one get one free, buy big get small, small profits but quick turnover.

My suggestion is that Wanzhong Electrical Appliances Group should make an overall promotion plan instead of a single sale. "

I glanced at her and asked, "What's the specific plan?"

Yun Manni hesitated for a moment and said, "We're still researching, and the specific plan hasn't come out yet!"

I snorted and blamed: "There are still four days until the shopping festival, and your plan hasn't come out yet. You don't have to wait until the day of the shopping festival to tell me the plan?"

Yun Manni said a little aggrieved: "Isn't I busy with the group's data check these two days? I really don't have time. Yesterday I held an all-night meeting, and all the regional managers came back. They came here to study the plan. It is still being studied in the sales department, and I will continue as soon as I finish the meeting."

Lao Bai also helped to explain: "Yes, Mr. Chen, everyone has been busy with the shareholder meeting these two days. As soon as this calms down, they will start to study countermeasures non-stop?"

I shook my head and said: "We are too passive! He made a mess in our company, and then ran away after slapping his ass! I don't mean to blame anyone. In this way, the plan should be brought out as soon as possible, and it is already behind him. If you don’t think of a way, you will be kicked out of the market.”

Yun Manni nodded.

I asked Gou Wenhua again: "Wenhua, how is the current sales of your small appliances? I have never worried about you, but you should pay attention to the current situation."

Gou Wenhua hummed and said: "Yes, our market sales are relatively stable, but recently, in addition to the small brands that have always been there, a large number of counterfeit and inferior products have appeared on the market, such as 'Fangzhong', 'Wan Cong', they are all under our brand, you can’t sue them, the trademarks they applied for are legal, the price is twice as low as ours, they are completely imitating our products, even the color and specifications of the packaging are different. It’s the same. The most annoying thing is that they don’t shy away from saying that they are counterfeit products, and they advertise their products everywhere, which are no different from our Wanzhong’s products, except that our packaging is more gorgeous.”

I asked: "What about customer feedback? What about the facts? How do users feel after using it?"

Gou Wenhua replied: "Because the purchase time of users is short, and many users can't distinguish the brands, so they can't report any problems for the time being. Besides, they are small manufacturers who produce a batch and make a batch. If they don't work, they change the brand. no way."

I shook my head and said: "Why can't I do it? Remind the sellers to recognize the trademark, go to the Industrial and Commercial Bureau, if they can complain, if they can't, they should look for evidence. ! In addition, it is difficult to add some obvious logos on the packaging, which cannot be imitated by others?"

Gou Wenhua lowered his head and said, "I'm sorry, Mr. Chen, I mishandled it."

I comforted me and said, "There's nothing to be sorry for, just think about a solution. Don't be helpless as soon as you encounter a problem. It's not like I've been with me for a year or two. Use your brains. This time, you must fully cooperate with the electrical appliances. , Get me back the sales of the shopping festival."

Then, he looked at the people below and asked, "Who are the new high-level recruits in the past three months? I know them all, and let you get to know me by the way!"

I said this bluntly, and the people below also heard my bad intentions.

A young man sitting a little in front said, "Mr. Chen, I am Zhang Zhi, Sales Director of South China Region, and I have been in the company for three months."

I nodded and said, "Which company did you work for before?"

Zhang Zhi replied very simply: "Huaxi Industrial Heavy Industry, sales director."

I asked with a groan, "It's not bad to be a sales director at such a young age. How many years have you been working?"

Zhang Zhi said proudly: "Three years as a regional sales manager, and two years as a sales director."

I nodded and said, "Then how did you do it so well, why don't you quit? You are a cross-industry, how did you come to Wanzhong?"

Zhang Zhi replied confidently: "Is there any salesman who doesn't want to come to Wanzhong, doesn't want to learn from Mr. Dong, and work with you, Mr. Chen?"

I nodded with satisfaction and said, "Very good, I have ambitions! How much sales did you achieve in two years as the sales director?"

Zhang Zhihao replied proudly: "3300 million group sales, 1500 million personal sales!"

I smiled and said, "Talent, outstanding personal ability, high management level, how many people are there?"

Zhang Zhi thought for a while and said, "The maximum number of people is a group of 45 people."

I hummed, looked over again, saw an acquaintance, and asked quickly: "Xiaojun? You didn't say hello to me when you came to Wanzhong, which department are you in now?"

Wang Xiaojun said a little embarrassedly: "Mr. Chen, you have too many things to do recently, so I didn't bother you, and I have only been back for a few days."

I smiled and said, "Come back is a good word. You are an elite soldier in my sales department. You have done a good job in Geling, why are you back?"

"Green is basically the production workshop of Zhongjing now. As you know, I'm used to doing sales and asking me to follow up orders every day. How can I get used to it? I just came back and I haven't had time to tell you." Wang Xiaojun sincerely replied.

I picked up the teacup, looked at Wang Xiaojun, and asked, "Who is in charge now? Are you following Mr. Yun?"

Yun Manni didn't notice Wang Xiaojun at first, but when she heard that it was my acquaintance, she hurriedly said, "No, I haven't heard you mention it!"

I pointed to Wang Xiaojun and said: "This is the first batch of sales I trained in Wanzhong Electrician, and Baoer and Lu Ping were all in the first phase. Later, I recommended to go to Greening, and Greening can be regarded as a good candidate. characters."

Yun Manni said playfully: "Really? That's really a talent, I will pay attention to it, which department are you in now?"

Wang Xiaojun lowered his head and replied, "I'm in the key account department, Yu Hong's department, and now I'm in charge of key accounts in South China."

I smiled and said to Hong: "Hey, Mr. Yu, you have picked up a treasure. It's not my old Chen who sells melons and sells melons to boast. Xiaojun is a rare talent, and he was also the top seller in the past!"

Yu Hong hummed and said, "You needn't say it, I noticed her too."

(End of this chapter)