Confessions of a Salesman

Chapter 688 Failed Products

He Jie and I were also very hungry. For some reason, this instant noodle, which we never liked, smelled so delicious.

I even deliberately picked up the package of instant noodles and said, "Oh, Huafeng, I have loved this since I was a child!"

Watching Tang Jie serve out the noodles, it was just a good bowl with a fried egg on it, it made me swallow my mouth water.

Tang Jie ignored me, walked out of the kitchen with a bowl in his hand, and asked me, "Are you looking for me in a hurry? Why did you come to my house?"

I smiled and said, "It's nothing urgent. I haven't seen you these days. I want to ask how you are?"

Tang Jie moved his chopsticks and took a bite. I really couldn't stand it anymore.

Shamelessly asked: "Don't you ask, have the two of us eaten?"

Tang Jie said with an oh: "Then have you eaten?"

The two of us shook our heads together, and Tang Jie said with an oh: "If there is nothing wrong, you two go to eat, I will go back to the company after eating!"

I couldn't bear it any longer, so I went into the kitchen and asked, "Is there any more? I'm so hungry!" After finishing speaking, I went to the dish rack, and I found two packs of instant noodles without waiting. He agreed, lit the fire to boil the water himself, and said, "Let's make a living here with you!"

He Jie looked at mine in the kitchen and shouted, "Cook me a pack too! Ah, two packs!"

The three of them were eating instant noodles, and Tang Jie asked suspiciously: "What do you two want me for? Isn't it just for rubbing my instant noodles?"

While eating, I said, "Ask Mr. He, she said she's coming!"

He Jie also ate the noodles, and said vaguely: "This noodles are really delicious, different from other instant noodles! I didn't say I would come!"

Tang Jie put away the bowls we finished eating, and said, "If it's all right, I'm really going back to the company!"

I hurriedly said: "Okay, okay, no one is urging you, what company are you going back to? Take a rest, I'm really exhausted, and it's considered a work-related injury! What about that day... Mr. He, tell me!"

He Jie faltered and said: "My attitude was not very good that day, I apologize..."

The last few words sounded pitifully low.

I hurriedly said: "It's her fault, she apologized! Don't blame her too much, she is just like that! She has no bad intentions, but she is not forgiving."

Tang Jie snorted and said, "I'm not angry with Mr. He, she at least makes some sense, but you don't make any sense at all, you just say that for one of your ideas, we've been working day and night What the hell, you still say that in the end, everyone has a temper!"

He Jie followed up and said: "Yes, the colleagues in the R&D department are really working hard. I see it in my eyes and feel the pain in my heart. Mr. Chen doesn't understand you, but I understand! In this way, if you need anything, just talk to me Mention, I will meet all your needs! Mr. Chen, you can't count on him, he is so stingy, he is so stubborn, if you have any questions, just come to me!"

I cut my throat and said, "You're pretending to be a good person now! That's not what you said back then!"

He Jie said dissatisfiedly: "I always say that, don't wrong a good person!"

Tang Jie stopped and said: "Okay, you guys don't sing oboe, I know it! It's normal to have some disputes at work. The two bosses have come to my house in person. What else can I say! But, you can't be in vain. eat!"

I groaned and complained: "I know that the mouth of others is short-sighted, so come on!"

Tang Jie said displeasedly: "Just finished speaking, you don't admit it?"

I nodded hastily and said, "Yes! Tell me what you want! You just want me to be the chairman, and I will give it to you!"

Tang Jie gave me a blank look and said, "I want to transfer that kid that day to our department!"

When He Jie heard this, he quit and said, "This is not allowed! If you still resent him, I can punish him, but if you transfer him to your department, isn't that the same as letting him go directly? Mr. Tang, stop me!" Said, although this kid is stupid, he does have the real stuff!"

Tang Jie shook his head and said, "Am I that stingy? I thought about it the day after tomorrow. He might really have his own ideas. I think he can try it out!"

He Jie still objected: "That can't be done, this is the person I focus on training, and my financial department has to rely on him!"

Tang Jie said with a smile: "Don't be so stingy, so I can borrow it and use it, right?"

He Jie thought for a while and said, "That's okay, but not for too long!"

We took a closer look at Tang Jie's house, and I said curiously: "Why doesn't your house look like a home? You don't even have a TV. You don't usually watch TV? There's no refrigerator, washing machine, don't tell me." You really regard the factory as your home!"

Tang Jie explained: "I don't like watching TV very much, and the food I eat is simple. It's a waste to buy a refrigerator. I'm used to washing my clothes by myself, so they're clean!"

At this time, He Jie curiously pointed to a small audio equipment on the ground and asked: "Is this a Dynaudio audio system? No wonder you don't buy other electrical appliances. Your set of equipment is probably enough to buy half a house, right?"

Tang Jie was a little surprised and said: "Hey, you also know audio!? It's not as scary as you said, I just like this."

He Jie nodded and said, "I finally know why you are so good at technology, so you don't have distracting thoughts! You will always love what you like! Can you listen to it?"

Tang Jie turned on the switch, and the melodious and pleasant music came out, a pure music version of "Alan Walker-Fade". I have listened to this song countless times, but I just feel that it is different now, very different!
The three of them just finished listening to it in silence, half a disc.

He Jie said a little excitedly: "Why do I hear it differently? It's obviously the same song?"

I hummed and said, "It's so good, lend me this disc to go home and listen to it!"

Tang Jie took out the plate and handed it to me and said, "Actually, it's not necessarily a problem with the song. I've been looking for this speaker for a long time, and finally I went directly to the manufacturer to order it. I provided them with all the parameters, and the manufacturer knew that I was them. Fans of the brand specially engraved my name on my stereo!" As he spoke, he touched the two English letters TJ on the stereo with his hands.

He Jie seemed to have some insight and said: "I know this Danish audio company is the hottest and most popular company in the world. It's not something you can get with money!"

Tang Jie said: "Yeah, do you know their company's slogan? Because they love it, they focus on it. They have many opportunities to make some audio-related products, but they don't. They have always been committed to the development of speakers and audio. Keep improving and strive for excellence.”

He Jie continued: "You mean we should also focus on our own products instead of half-heartedly making other products?"

Tang Jie didn't speak.

I objected: "In fact, we have been making other products a long time ago. Like before, we made portable refrigerators and washing machines. These are not all made of small appliances. The only difference is that we are actually OEM, not our own. products, when Tang Jie makes your own refrigerator, we will definitely sell it!"

Hard work pays off, our first refrigerator has finally been produced. Unlike the original refrigerator, this is an absolutely self-developed product, and none of the accessories belong to others.

The appearance of this refrigerator is completely transparent, and you can clearly see the internal structure inside and the photosensitive device on the outside. As the temperature changes, the internal light changes accordingly.The entire refrigerator looks more like a glowing neon ball.

Everyone was rejoicing, but I saw He Jie in the corner, but he was not as happy as everyone else.

I walked over and asked, "Why are you not happy about the product being made in such a short period of time?"

He Jie said worriedly: "Why do I feel that this product is not like a refrigerator? Will anyone buy it?"

I said confidently: "Yes, we can see that our product is a high-end product, and the cost is not high, so it must be a big seller!"

He Jie sighed and said: "Why do I always feel that it's too grandstanding and flashy, and consumers may not necessarily pay the bill. Think about it, who would buy a neon light ball and put it at home? This thing consumes electricity! The price Although it is not high, it is not very practical either!"

I really didn't think about it that much, and said with a smile: "It's okay, even if it doesn't sell well, it doesn't matter, just use it as a promotional advertisement, let consumers know that Wanzhong has started to produce refrigerators!"

He Jie shook her head and said, "If you make a wrong step, you will make a wrong step! Everything is based on preconceived ideas. Once you leave a bad impression on consumers, it will definitely be difficult to do sales in the future!"

Although I also knew that what He Jie said was reasonable, I was still immersed in joy, and said with a smile: "Whatever he does, just try it as an experimental product!" It's more serious than I imagined.

Lao Bai's sales plan has been prepared long ago. Although the mass production has not yet started, I have already ordered all personnel in the sales department and marketing department to launch a promotional model and promote it overwhelmingly.

The effect is good, but unfortunately the sales volume is far from satisfactory.Word of mouth is even more unsatisfactory, saying that our refrigerator is a toy for children to play house. Not only is it not practical, but it is also not good-looking. Scared to death.Once the temperature of the refrigerator is extremely low, the light will change to blue light. It is conceivable that there is a refrigerator with blue light at home in the middle of the night. It is not scary.

Except for some young people of new and new human beings who are more fond of them, basically no one cares about them.

I know that I made a mistake in predicting the market. I was too optimistic and self-righteous. The market tells us a very simple truth, that is, if something is not good, no matter how grandstanding it is, it will not sell.

The ensuing troubles were completely unexpected by me. I thought that at most we would make a failed product, and at worst, we would just improve it.Who knows, it caused a series of chain problems.

The launch of an immature product is irresponsible to consumers, and it is a serious blow to the reputation of one's own brand.

The following consumer satisfaction survey report shows that although Wanzhong’s air conditioner is still ranked first, it has dropped by 4%. We are all dissatisfied.

In the selection of the best home appliances of the year, we may not be No.1.

At the same time, Yingke began to launch an offensive and launched their first refrigerator. This is a smart refrigerator with a touch screen panel using Zhongjing's hardware technology and Yingke's software technology.

On the door of his refrigerator, there is a huge central control digital display, which shows the temperature of each compartment of the refrigerator, and indicates what kind of food is suitable for storage. The refrigerator will automatically adjust the temperature according to the length of storage time.It can also display the storage capacity of the refrigerator and how many things can be stored according to the weight.

This is simply a subversion of traditional home appliances, this is really a real high-tech product!

Win in innovative technology - Yingke!Watching this commercial on TV on repeat, I turned off the TV.

There are people in the office, but no one speaks.

I picked up a cigarette, wanted to light it up, looked at the people in the room again, and put it down again.

Then, he said loudly: "This time, I failed in the attempt of the refrigerator! I was too whimsical, and I was too hasty. Thank you everyone!"

Tang Jie said: "Actually, there is no need to be so pessimistic. At least we know our current research and development capabilities, but the direction of research and development is wrong. We still have a chance. We will be brave after we know our shame. Give me another month, and I will definitely make a breakthrough." A better product than Yingke came out."

He Jie continued: "Yes, we have just taken the first step, and failure is expected. If every product we release can sell well, then we will be a myth, and this also gives us a reminder. Wake up, let us clearly recognize ourselves, and learn the lesson!"

Yu Hong said: "Any product really needs time to accumulate slowly. For example, the portable home appliances we developed at the beginning took a whole year from research and development to sale, and this refrigerator started from Mr. Chen. I was creative until the final product, but for more than a month, the finished product itself was immature and the positioning was vague. Although the cost was well controlled, there was no selling point. The only thing worthy of praise was the creativity of the appearance, which was relatively new! Overall It's a very bad product!"

Tang Jie stared and said: "You don't need to say this, I know it too! The problem is with me. Refrigerators are not difficult to make. What is difficult is to make something different from others and not copy it. It is already very difficult to think of this appearance. It’s not easy, I’m not trying to shirk responsibility, but it’s true that we’ve been given too little time, the product can’t stand scrutiny, and the products demanded by the market are becoming more and more picky. I can only continue to improve this in the days to come! "

I stopped everyone from talking, and said: "Stop it all, no more self-criticism and self-criticism. The origin of this matter lies with me. I pushed you too hard, and I was too thoughtless! products, what kind of countermeasures should we have?"

(End of this chapter)