Confessions of a Salesman

Chapter 690
I picked up the blueprint again and researched: "Will the thinning of the shell affect the insulation effect?"

He Jie explained: "No, because the refrigerator we made before is a transparent shell, which has actually reduced the thickness of the shell, but the focus was not there at that time, and it was not paid much attention to. It was Wang Hetong who saw the difference. In the same place, his angle of seeing things is indeed quite special!"

I hummed and said, "Let's go and have a look together!"

When we went, Wang Hetong was pointing something to a large drawing, and the R&D personnel below were all listening to Wang Hetong's explanation attentively.

Wang Hetong seems to be different from before. He is confident and proud, and his appearance is also different. His long hair is gone, his simple crew cut, and his snow-white shirt. , will make temperature control more difficult, and the KPI index will be 6 percentage points lower.”

I looked at He Jie, He Jie shook his head, obviously he didn't understand, what was he talking about?
From time to time, someone below raised their hands and asked questions. Wang Hetong answered them one by one. The answers were very detailed and professional. Of course, this is what I think, because I don’t understand, so I feel professional!
I asked He Jie curiously: "What did he study?"

He Jie also shook her head and said, "Who knows?"

Finally, after the discussion was over, these people saw He Jie and I standing behind, looking at them.

Then, immediately stand up.

I hastily waved my hand and said, "Sit down, I'm just here to take a casual look, and I'll tell you by the way, don't have any burdens in your heart, concentrate on research and development, when you produce a satisfactory product, and when to tell me, I don't want it." Speed, as long as you strive for excellence! After making a high-quality product, I will celebrate it for you!"

The people in the house jumped up and down.

He Jie said in a low voice: "It's a bit like a leader's speech!"

I smiled and said, "Low-key! Low-key!"

A few months have passed, and the home appliance market, which seems to be calm, is full of torrents and undercurrents. First, the production base of Yingke Zhongshan has basically completed the main body. This so-called largest home appliance production base in the country is about to be put into practical use.In just a few months, the rapid construction is of course inseparable from strong funds.

The stock price of Yingke has been rising all the way, making them abundant funds. Coupled with the key support of the local government, they gave green lights everywhere. It took less than three months for the base to go from design to construction to production.Such a large production capacity and so many products require such a large market.Where does this market come from? You don't need to think about it. It wants to grab food from our mouths.The battle is about to start.

Another thing is that the country has announced good news for the home appliance industry. Some home appliance products can be exempted from inspection, but this exemption sticker is very precious. The country only gives 10 places, and it is a single product.In other words, it is not issued to a certain company, but to a certain product of a certain company.There are many kinds of home appliances, and there are only 10 places, which is really going to break your head.At the same time, it also promulgated a systematic selection activity that will award domestic well-known trademarks, well-known brands, and products that are most popular with consumers.

This is what our public relations department has to do, but this time the selection is more rigorous. The selection starts from the city, then goes to the province, and finally to the country. Conduct polls on consumers and score them at the end.This requires the entire factory of our company to prevent surprise inspections at all times, and at the same time to do a good job of statistics on consumer satisfaction, and to find ways to please consumers in the near future.

Two things are not good for us. The failure of the refrigerator incident caused us to lose part of the market. In addition, Yingke’s recent publicity campaign has won unanimous praise from the market, which makes us very passive.

At the quarterly meeting, He Jie sat on my left and said solemnly: "Everyone knows what happened, let's talk about the countermeasures!"

Then he looked at Yuan Zhiyuan, who immediately said: "It's not difficult to imagine that after the Yingke production base is put into production, it is to capture the market, and after such a large number of products come out, the most feasible market strategy they can do is to make small profits but sell quickly. It will definitely make a fuss about the price. As for other advertising and promotional activities, these are common tactics and are not worth mentioning. In addition, we also know the equipment they imported, the specifications and models of the products they may produce , and no new products have come out. The solution is to adjust the prices of several of their products that may be on the market. This is imperative and urgent, and it must be adjusted before them! "

He Jie raised a question: "Why do we need to adjust before they come out with products? Shouldn't we lower the price for them, and we should investigate accordingly?"

Yuan Zhiyuan explained: "In that case, we will be very passive, and a price war will really be formed. Their price is low, and we will lower the price. What if they lower the price again? Do we have to lower the price? Why not, we can lower the price according to the space we can If we adjust the price of our own products, then the pricing of their products must be lower than ours, and I want them to make no reduction and no profit. Even if they really drop so low, I will let them They sell one and lose one, I see if they dare to fight!"

He Jie asked again: "Large output means low cost. Can our cost be compared with Yingke? If their own cost is lower than ours, the price will naturally be lower than ours. We will not be their opponents if we adjust it again!" "

Yuan Zhiyuan explained: "The cost of the current market is basically the same. The accessories are those. Everyone knows each other in their hearts. Except for some raw materials that must be purchased, the rest are produced by their own manufacturers. Our control over raw materials, It has always been very accurate, so unless they use good ones to make up for it, otherwise, the cost will definitely not be lower than ours! I have such confidence!"

Tang Jie went on to say: "Yes, Mr. Yuan and I made an accurate estimate of the cost of our products a few days ago, and also estimated the cost of several other manufacturers, from the accessories they produced to the raw materials they purchased, We have all obtained first-hand information. Our cost control is very good. Except for our slightly higher labor cost, the others are basically the same. There are also several important accessories that we produce by ourselves, and the cost is higher than others. Manufacturers are much lower!"

He Jie nodded and said, "That's very good! I agree with Mr. Yuan's plan!"

Then looked at me, and I nodded in agreement.

He Jie then asked: "Mr. Lu, do you have any ideas in your PR department?"

Lu Yuchen is currently the head of the public relations department of People Group. This classmate of Mr. Li resigned from his original job in the newspaper office and started selling construction materials. After all, it was not her job. Later, I recruited him into People Group. The above shows her strong working ability, and she is able to do it like a fish in water. She resolved several major public relations crises!I have to praise her for being a qualified public relations manager.

Lu Yuchen replied with a smile: "Currently, I don't have many resources at hand, and I still need the help of colleagues in the company to create and obtain some. Yingke is currently building a media offensive, uniting a number of mainstream media, and wantonly attacking their company. The product is also rendered by He Dong personally. The purpose is only one, that is, to imitate the image of our Dong Zong, who is deeply rooted in the hearts of the people, and create a brand effect. On this point, I have no way to start, and they are impeccable! I can do it now It is necessary to do some people-friendly publicity for our own products, and at the same time do some promotion on after-sales service.”

He Jie asked curiously: "Can we create another Dong Zong dynasty?" After finishing speaking, he looked at me.

I glared at He Jie.

Lu Yuchen said with a smile: "I guess it's more difficult. Mr. Chen's image in the eyes of the media is not that good! Everyone's reputation is obvious to all!"

I said angrily, "What's wrong with my image? Looks, temperament, I'm better than He Dong..." After thinking about it, I think it's a bit too much to say this on this occasion.

Lu Yuchen immediately answered, "Mr. Chen, that's not what I meant! You also know that. In the previous few incidents, you have not been able to have a positive image, and you have never been very friendly to the media, so..."

I nodded and said: "If you don't say this, I know it, so I don't build me. Anyway, I don't have this plan. What about Mr. He? She can do it, right?"

He Jie hurriedly said: "He is the chairman, can I do the same? If I push it out, I will be a mascot for everyone!"

Lu Yuchen smiled and said: "Mr. He is of course very good in all aspects, but this is not something that can be accomplished overnight. Mr. Dong also made countless efforts in the past to establish his image. This requires countless dealings with the media. To interview, to publish a book, and to be the spokesperson of Wanzhong! Even if we want to build Mr. He, we have to wait for the right time! As far as the current situation is concerned, it is definitely not possible!"

I sighed and said, "Others are walking the same path as we have walked. We have no reason to continue walking in their footsteps! Then think of other ways!"

Lu Yuchen hummed and said, "We can also create a brand new dynasty of all peoples."

Everyone was stunned, stunned by Lu Yuchen's bold idea.

Lu Yuchen didn't care too much about everyone's surprise, but continued: "Everyone may wish to think about it, in the home appliance industry, is there any company that has experienced three generations of dynasties, although it has changed people, but it has not changed hands. Yingke has changed hands twice. Lord, not to mention Zhongjing. For so many years, Wanzhong has stood firm in the home appliance industry and has been the number one in sales for decades. A century-old enterprise. In the Chinese market, so many famous entrepreneurs have been created. Many entrepreneurs may know his name, but not his company. We, Wanzhong, want to build a Wanzhong famous brand enterprise, a century-old enterprise. Shops, iron-clad camps and flowing soldiers!"

These words were sonorous, powerful, and soul-stirring, and everyone became excited after hearing them.

The most excited person here is Lao Bai.

Lao Bai almost jumped up, and said excitedly: "I'm here to apologize to Mr. Lu!"

After saying this, everyone froze on the spot.

Laobai said excitedly: "I used to think that Mr. Lu's department has no technical content at all, just to wipe the company's ass! Create social entertainment, please click gunmen, and write a few articles. But I was wrong , I didn’t expect Mr. Lu to have such a big structure and come up with such a good idea! Over the years, I have been thinking about this issue. The Wanzhong Group’s system is the most rigorous and perfect management system among private enterprises. From production , From sales to after-sales, it is almost perfect, which is why so many companies are constantly changing hands, and Wanzhong's upgrading can always be maintained, and Wanzhong's normal operation has a lot to do with Wanzhong's system! Then, Such a good system should be maintained, and the public should be told that our Wanzhong products cannot be controlled by any one person. The reason why the quality of our Wanzhong products can be guaranteed is because our Wanzhong is a machine. As long as we Keeping the machine running normally, no matter who controls it, it will be accurate!

Speaking of which, if we create our new Wanzhong Dynasty, it will not only strengthen our position in the minds of consumers, but also shield us from all unfavorable factors from the outside world, and continue to make our own products well!

I very much agree with Mr. Lu's idea. If possible, I would like to help Mr. Lu realize this business plan! "

I whispered to He Jie: "Why do I feel that, they talked about it, and they just told us away! With us or without us, we will be the same from now on!"

He Jie responded with a smile: "It seems to mean that! However, this idea is really good, I agree!"

I pursed my lips and said, "It makes me feel so petty, I agree with it!"

Then he said loudly: "This idea is very good. It will dilute our personal charm, increase the charm of the enterprise itself, use the product to speak, use the system to be the manager, and make our unique product! Mr. Lu and Mr. Bai will cooperate and release it as soon as possible. One plan. I will fully cooperate! No! The whole company will fully cooperate!"

There was applause below.

I went on to say, "That's the deal! Let Mr. He talk about the exemption."

He Jie opened the file and said, "The National Bureau of Quality Supervision has given me ten quotas for companies in the home appliance industry to be exempted from inspections, which will be evaluated once a year! Everyone must pay attention to this matter. We must get at least one quota for our products and strive for two!" The inspection standards are very complicated. We need to set up a special team. I am the team leader. I will discuss the specific personnel with Mr. Chen later. If something goes wrong, I will find trouble in any link! I am not as soft-hearted as Mr. Chen! If I lose this quota of exemption from inspection, I will not let any of the relevant responsible persons go!"

(End of this chapter)