Confessions of a Salesman

Chapter 719 Yingke is defeated
The joint statement of many companies did not stop Yingke from expanding its market momentum.

Their products were almost out of stock and there was a rush to buy them.

Yingke's major bases have also been established at a rapid pace.

The media has formed two distinct positions on Yingke's price cut this time.

One is that the profit point of the home appliance industry has always been high, and there is a lot of room for it, so it is time to cut prices.Looking at people in Europe and America, household appliances are everywhere, TVs, refrigerators are not a big deal at all, but buying household appliances in China is considered a big item, and you have to save for half a year.The average market price of home appliances should have been lowered long ago. Yingke has done what a conscientious enterprise should do this time.

The other is relatively rational. The continuous price reduction will only lead to a continuous decline in product quality, and the materials used will certainly not reach the normal service life.Moreover, under the condition that the cost remains unchanged, the decrease in sales price may have a series of subsequent impacts on the product, the most intuitive one being after-sales service.

Soon, Yingke’s products suffered from insufficient after-sales service. When installing air conditioners, they charged arbitrary charges. From placing an order to installing, it took a full month or even longer. Yingke couldn’t solve this problem at all. In the short term Inside, they can't produce as many installers.

Therefore, they outsourced to their agents, and the agents did the after-sales instead of them, but there were also problems, that is, the agents did not have a unified management, and the charging standards were different. For short-term benefits, many agents cut corners, Do not install by order number.Whoever pays the highest installation fee will be installed first.

At the same time, some of Yingke's products also had problems. Many consumers found that after buying Yingke's products, they were produced several years ago, not only in stock, but also as defective products. The casing is damaged, the remote control is malfunctioning and other minor problems.

Although it is a small problem, the repercussions are huge. If I don't add fuel to the fire at this time, when will I wait?
Lu Chenyu made an appointment with a lot of media, and talked to them about the harm of reducing costs to consumers in the form of a tea party. At the same time, he emphasized how the backlog of goods would harm the product itself. Many accessories have been eliminated. If once If there is a quality problem with the product, it cannot be repaired at all.Remind consumers to consume rationally and not just focus on cheap prices.

As soon as the report came out, it aroused widespread repercussions. Many consumers began to report that there were indeed many problems with the products with reduced prices. They also discovered that there was a layer of trademark under the Yingke brand, which belonged to Zhongjing.That is to say, all the stock in Zhongjing is sold with the label of Yingke.

Now, Yingke has once again become the target of public criticism, and there has been an upsurge of returning goods across the country. However, Yingke has a very tough attitude towards returning goods, and the goods will not be returned when they go out.Originally, I apologized, compensated for the loss, and returned the goods that should be returned, and this matter is over, but now with this attitude, the common people are not so easy to bully now, and they just block the door. The glass of the Yingke Outlet Center was smashed.Finally, the police came forward to quell the incident.

The incident is still getting worse. There are problems within Yingke. For two consecutive months, the overtime wages promised to the workers have not been paid, and the project funds for the base construction have not been credited. People lined up the headquarters of Yingke Center.

As Yingke's negative news continued to appear, Yingke's stock price fell all the way, and finally fell directly to the limit.

I was sitting in the office, watching a financial interview program on the news, and I was having a heated discussion on the price war started by Yingke.

On the screen, the scene of Yingke headquarters, door-to-door asking for debts was played, and the host was still explaining, the whole scene was chaotic.

He Jie came in with a cup of coffee, put it in front of me, and said with concern: "Have a cup of coffee, haven't you slept for a few days?"

I rubbed my bloodshot eyes and said, "You want a leader as big as you to deliver coffee to me personally?"

He Jie said with a smile: "No matter how big the leader is, he is also under you!"

I smiled and said, "That sounds ambiguous!" Then I pointed to the TV and said, "This time, they really can't afford it and walked away!"

He Jie shook his head and said, "It's not the consumers who will suffer in the end! I think there's still something wrong with it, such a stupid thing, why would they do this? They don't need to move at all for the base construction, they just need to collect a wave of leeks, It’s enough to make up for the previous losses. The stock price has risen and the goods have been cleared. They can obviously make up for the previous loopholes, so why spend money to build a base?”

I replied disapprovingly: "They think they can fight back from the jedi, and they will be able to come back to life at once! I will expand production capacity and occupy the market as soon as possible. The cost of building bases is not high. They are all steel-structured factories. An office building The building doesn’t cost much, but the momentum is different!”

He Jie shook his head again and said, "No! He Dong's IQ would probably think so, but his father is not that stupid, and the think tank behind him, how could he not know that it is a one-shot deal to lower the price and clear the inventory , run away after cutting the leeks, and spend money on investment, even if you run, you won’t be able to run.”

I hummed and said, "That's right, Dongfang Miracle wouldn't be so stupid as to invest money in it? Unless...unless they didn't invest money at all, but continued to cheat the directors out of money!"

He Jie said loudly: "That's right! That's right! First clear the inventory, give some of it back to the board of directors, and then let them see the momentum of Yingke. This sales volume is fierce, and then fool the directors to continue Take out the money to build the factory, and once the money is in hand, they don’t care about the rest! This is a scam!”

I waved my hand and said: "NO! NO! NO! This is not a scam! There must be profits and losses in investing. If you invest money, you should know that there are risks. He Tian and his son are very smart, so they caught these Human psychology, if you cheat money, you will withdraw it yourself, and they will not care about the rest of the mess! The directors probably can't do anything about them! It's not the fault of the two of them that the product can't be sold, they can do it Push it cleanly!"

He Jie said unwillingly: "No! You can't just let them jump out like this. If this continues, they will harm others again. You must let them get the punishment they deserve!"

I said helplessly: "Theoretically speaking, they don't seem to have violated any laws. It's just that they lacked ability, made operational mistakes, overly optimistically estimated the market prospects, and underestimated consumers' requirements for products!"

He Jie said distressedly: "It's not the first time they've done this. How did the Huaxi Group get started? It's just how they fooled it. It doesn't have any real strength. It doesn't even have a second-level national construction qualification."

I spread my hand and made a helpless gesture: "That's nothing to do, it's just their ability! Believe me, I want to kill them more than you, but they did it neatly, and I can't do anything to them! But Well, this time they stumbled, and they must have lost a lot of money. I calculated that if the initial investment was their own money, they spent at least a billion yuan on the acquisition of Yingke and Zhongjing. Forget it, my name is He Dong, that idiot spent tens of millions more! Even if you sell all the inventory of Yingke and Zhongjing, you can’t make up for it! This time it’s really hurt! Will the investment boss let them go? This time, not only the Huaxi Group is involved, but also He Tian's He Group, I think the two father and son can't stay any longer!"

He Jie hummed and said: "Hehe, the reincarnation of heaven and nature is not good for retribution! If you do too many bad things, you will always encounter ghosts at night! It's a pity, they still have the capital to make a comeback. rich!"

I shook my head and said: "Not necessarily! In terms of personal funds in their hands, they may be more than us, but in terms of stocks in our hands, none of you are worth a fraction of us. Wanzhong's stocks, if there is no big difference Leak, it will double several times in the next few years! This is our huge wealth! Given 1000 million or the ability to earn 1000 million, which would you choose? Continuous growth is the long-term solution!"

He Jie nodded and said, "I know this. What I have learned from you is far more precious than the money I have earned in the past few years!"

I said humbly: "Don't talk like that, I'm not used to it! Let's learn from each other, I also learned a lot from you!"

He Jie asked with a groan, "What have you learned from me?"

I thought about it for a long time, but couldn't hold it back, so I said: "I can't say it, I'm afraid you will be proud!"

Yingke’s price reduction incident has just subsided. I thought it would be calm, but I received news that Seagull took the lead in breaking its promise and began to lower prices. Although it is still within an acceptable range, I know that this is to start to seize Yingke’s loss. market!And this part of the market is ours.

Following closely behind are several other companies, but Lotte is the only one that does not move.

I called Lu Ping directly and asked, "The price has been reduced, why don't you move? If you don't move, you will really go bankrupt!"

I was very moved by Lu Ping's answer. She said, "I have let you down several times, and I don't want to let you down again. Sometimes you have to be honest in life and business!"

Although I was very happy in my heart, I said on my mouth: "Are you stupid? When you go bankrupt, who will be honest with you? You are not smart when you should be smart! How much is your funding gap?"

Lu Ping was stunned for a moment, then asked slowly: "I really don't deserve your help, in fact, you have already helped me! What you said that day was very useful to me, I know how to go my own way !"

I cut my throat and said, "How can I say hello! What a high-spirited and honorable person you are at this time! Self-improvement and self-love are good things, but when I score, I'm not trying to help you, I'm helping myself. I need a trustworthy ally. I'll give you 3000 million, you should act urgently, it will be calculated according to bank interest!"

Lu Ping didn't speak for a long time, then hummed and said, "Okay, thank you!"

Seagull did a really good job. It was agreed that everyone would form a price alliance, at least there should be no price reduction in the short term, but as soon as Yingke fell, they couldn't wait to seize the market.

Of course Zhang Hai refused to answer my call. When I called his office, the secretary shirked and said, Mr. Zhang is out, and I don’t know when he will be back?
This makes me very angry, Zhang Hai!This is your second time!

It’s a pity, man’s calculation is not as good as heaven’s calculation. Seagull’s refrigerators can be sold like the sky, but even if the price of the air conditioner is reduced, many people still don’t buy it. The main reason is that the style is too old and the performance is too low. There is no problem of power consumption, which has always been the most criticized part of Seagull air conditioners.

After the replacement of the East China District Director, Yuan Zhiyuan asked Chang Hai to take up the post directly. I still have concerns. Chang Hai is too arrogant. qualitative change.But such a big market, I gave it to him, I still don't feel at ease.

He Jie disagrees with me. She thinks that someone like Chang Hai should be used. He is brand new and has nothing to do with the company. Everyone in the company knows that he is from Yuan Zhiyuan and is afraid of him.As for him, he has his own opinions, and he is not a person who is afraid of getting into trouble, so there is nothing wrong with developing the market in a big way!

In the middle of the night, at Qingdao Liuting Airport, Chang Hai was waiting for us at the exit alone.

Me, Yuan Zhiyuan, and Lu Ping came to the exit.

Chang Hai looked at it for a long time, finally took the luggage from Lu Ping's hand, and said to me: "I didn't arrange a hotel, I thought it was just the two of you, and I wanted you to live in the office with me, but now..." Said Finished, looked at Lu Ping.

Lu Ping said casually: "It's fine to have a place to live, as long as it's convenient for you!"

Chang Hai hurriedly said: "It's convenient! There are plenty of rooms, just us three old men, and you are a woman..."

I said impatiently: "You are still a child of the world, how did you become such a mother-in-law? You are here for work, not for vacation, as long as you have a place to live! Help us find a stutter first, we are hungry all the way, now China Southern Airlines It has also become so picky, not even giving me a plane meal!"

Chang Hai drove the car and said to me: "What time is it? In two hours, it will be dawn! You can have breakfast, I will order some noodles for you when you go back!"

The car drove into a community in the center of the city. The community is high-rise. The car entered the underground garage. We got on the elevator and went directly to the top floor. There are two households in one elevator. When we got out of the elevator, we saw the sign of "Wanzhong Electronics Shandong Qingdao Office". Sign, opened the door, and there is a duplex building inside.

Chang Hai put down his luggage and said, "Sit down wherever you want, and I'll cook noodles for you!"

I took a look around and found it to be quite impressive, the decoration is very simple, but the materials used are definitely high-quality.It doesn't look like an office, though, more like a home.

The noodles came, and several people sat at the dining table, eating the noodles with big mouthfuls.

(End of this chapter)