Countercurrent 1982

Chapter 1064 The Celebrity Effect
In September, Duan Yun started his own advertising campaign again. This time he took out more than 9 million in one breath, and bought the Yangcheng Evening News with the largest circulation in Guangzhou and Shanghai, as well as a whole page of Shanghai Daily. To promote the new product recorder they launched this time, and to introduce Tianyin Electronics Factory in detail, a large number of new factories and photos of Duan Yun winning the first prize in the Shenzhen recorder quality competition were exposed for the first time, which is definitely a big deal propaganda.

Duan Yun is undoubtedly "showing his muscles" by doing this, which is also one of his brand strategy steps, in order to let consumers have a more comprehensive understanding of Tianyin Electronics Factory, so as to dispel their concerns about private companies.

For a long time, ordinary domestic consumers have always had stereotypes of products produced by private companies such as "cheap", "poor quality" and "no after-sales service". In order to reverse this impression of ordinary consumers on private companies, Duan Yun made this In addition to product introductions, the advertisements this time also included pictures and photos of the technical strength of the Shenzhen factory's plant equipment, allowing ordinary consumers to have a more intuitive understanding of their electronics factory.

In addition, Duan Yun also contacted a large number of editors and reporters, spending money on food, lodging and traveling expenses, inviting them to visit the factory, and then giving them some valuable "small gifts", such as hero gold-tip pens , the Tianyin colorful tape recorder produced by his own factory, as well as various exquisite notebooks and other things, and no matter which newspaper reporter comes, Duan Yun will accompany him in person. The food is very rich, and Duan Yun will also talk about Tianyin The process of the establishment and development of the electronics factory and some stories that happened during the period.

With the materials provided by Duan Yun, the reporters who were full of food and wine and received Duan Yun's "small gift" also published articles about Tianyin Electronics Factory after returning to the newspaper office.

Soon, a large number of reports about Tianyin Electronics Factory appeared in various newspapers all over the country. In these reports, Duan Yun's Tianyin Electronics Factory was praised as "the light of private enterprises" and "the flagship of the national electronics industry". Hope" and "the most dynamic high-tech enterprise in China" and so on.

And Duan Yun is also called "Excellent Private Entrepreneur", "Shenzhen High-tech Industry Leader" and "Genius Entrepreneur" by many newspapers and magazines. Excuse me.

And relying on this kind of overwhelming publicity, Duan Yun became a well-known young entrepreneur in the whole country overnight, and the brand "Tianyin" was also tightly tied to Duan Yun, and Duan Yun also became a young entrepreneur. A well-known entrepreneur who is on the same level as Bu Xinsheng, Lu Guanqiu, and Yu Zuomin has reached an unprecedented level of fame and prestige.

There is an old saying that people are afraid of being famous and pigs are afraid of being strong. Duan Yun has always recognized this saying, but now that Tianyin Electronics Factory has developed to this level, it is difficult for him not to be famous, and although it is not good to be big, it is also It's not that there are no benefits at all, and the benefits are even great.

First of all, as his personal fame and popularity continue to increase, the media pays more and more attention to him. No matter what new products Duan Yun Enterprise produces in the future, there will be almost no need for any advertisements, and there will be media who pay attention to him. After the report, and with his own fame, he can enter a higher-level circle of friends. Whether it is negotiating with the government or borrowing money from the bank, it will be much easier than in the past. This is also a kind of invisible soft power.

After a wave of advertising campaigns, Duan Yun received a new record of product orders. Members of exclusive dealers from all over the world requested to increase the order quantity. In the first week of September alone, Duan Yun received 9 new recorders. According to a rough estimate, the order of 1 new recorders alone can bring Duan Yun a net profit of 11 million, which is almost equivalent to the entire profit of August.

So many orders made Cheng Qingyan very excited. For the past half month, she only slept about 5 hours a day, and she was always reading the report when she was eating at noon. She was very busy.

And Duan Yun has more and more entertainment here. He leads distributors and reporters from all over the country to visit the factory every day, and drinks and eats with foreign guests at noon and evening. Formulate the design plan and R&D schedule for Walkman production equipment, and strive to start producing Walkman products next year.

Duan Yun pays attention to the research and development of new products and equipment, and also attaches great importance to the strict confidentiality of enterprise technology. All important key data and drawings will be placed in a special archive room. Except for himself and the five professors who lead the team, other technical personnel cannot access from the archives. room to bring out any technical information.

While Duan Yun was busy with the new wave of sales peak, news also came from Japan.

The team led by Yang Xiuchun has been studying in Japan for nearly two months, during which she will call Duan Yun once a week to report the situation here.

Yang Xiuchun's team is progressing very quickly in Japan. After all, they are the elites among the elites. With the full cooperation of the Japanese side, Yang Xiuchun's team has basically mastered the working principles and technical parameters of other production lines in Japan. The first step is to prepare for the equipment to be returned to China for installation, commissioning and maintenance.

At the same time, Yang Xiuchun also discovered some defects in the Japanese production line. Some equipment in this Japanese production line was severely castrated. The Japanese manufacturer removed some key equipment parts and replaced them with defective products. These have been clearly written in the In the original purchase agreement information.

In view of this situation, Yang Xiuchun proposed that the R-surface grinding machine, chip machine impedance meter, erasing head chip cutting machine, insulation alarm and other equipment and instruments could be independently developed by the R&D center, and provided research and development of such equipment. Ideas and basic solutions for new equipment.

Duan Yun fully accepted Yang Xiuchun's opinion. After finishing the call, he immediately went to the product technology research and development center to have a meeting with several professors, and the research and development of new equipment was immediately scheduled.

"Are you planning to recruit people to the technology research and development center?" Cheng Qingyan asked in surprise after hearing that her husband planned to recruit 15 more college and technical secondary school students to the research and development center.

"Now our factory has a lot of research and development projects. Yang Xiuchun called me from Japan today and told me that I need to develop 4 new types of equipment. I also had a meeting in the research and development center just now, but now the research institute has only 15 people, and the work pressure is very high. Big, so in order to put our walkman production line into production ahead of schedule, we must invest more technical R&D personnel, which is related to our product transformation next year..." Duan Yun said seriously.

"Okay, let's do what you said. Tomorrow, I will arrange for the supervisors of the personnel department to go to Guangzhou for open recruitment, and arrange them to work as soon as possible." Cheng Qingyan said.

(End of this chapter)