Countercurrent 1982

CHAPTER 1077 HUGE PROFITS
"Not bad!" Duan Yun picked up the Walkman and observed it carefully, then took out a tape from the drawer, and after listening to it for a while, said: "It is indeed better than the last sample, thanks for your hard work."

"It's not hard work, and we have a sense of accomplishment to be able to make such a product." Zhao Xuewu showed a simple smile on his face, only to hear him continue: "Now the magnetic head can also be produced by our factory, and the quality and cost It is much better than the magnetic heads we bought from Chengdu before, but the new magnetic heads produced by our factory are more difficult to process and require more skilled workers. In terms of current output, they cannot keep up with the production of circuit boards and micro motors. speed."

"Yang Xiuchun is in charge of the magnetic head. She also told me about this issue. At present, our new factory building is about to be completed, and I will expand the magnetic head production line at that time. You don't have to worry about this problem." Duan Yun said.

"If we can solve the production problem of magnetic heads, then our Walkman can enter the production stage immediately. As for the pricing issue... I made a rough statistics before. The cost of this Walkman is about 170 yuan per set. If If the output increases, there is still room for cost reduction..."

In the past, when Zhao Xuewu engaged in product research and development, the cost issue was always the last consideration, but now after working in the factory for a year, he began to consider the product cost more and more. Today's national conditions determine that things without price advantages are not easy to sell, so he has already considered cost as a key issue at the beginning of product design.

The cost price of a Walkman of 170 yuan is not low, which is almost equivalent to 3 to 4 months' wages of the current Chinese people. However, compared with those imported Walkmans that cost thousands of dollars, this newly developed domestic Walkman Listen, it's pretty cheap.

"Can the cost be lower?" Duan Yun asked.

"With the current technology of our factory, the cost can be controlled to this extent at most. If there are more advanced equipment and production technology in the future, the price can be further reduced, but if the cost is reduced now, the product quality will not be guaranteed. Already..." Zhao Xuewu said with a slight frown.

"That's how it is." Duan Yun also saw that it was impossible for Zhao Xuewu to develop a cheaper Walkman model, and the current price of 170 yuan is quite good.

In fact, being able to produce domestically produced Walkmans in this year is already a very remarkable thing. As long as the product is released, there is no domestic competitor, and it is basically a kind of monopoly.

"The manager, what should be the ex-factory price of our new product?" Zhao Xuewu asked.

"The ex-factory price is temporarily set at... 380 yuan." Duan Yun said after a while.

"380 yuan!?" Hearing this, Zhao Xuewu's eyes widened.

The ex-factory price of 380 yuan minus the cost price of 170 yuan, the net profit of each unit reaches 210 yuan, which is almost four times the profit of each colorful tape recorder series.

"When we were producing tape recorders, there were too many similar products on the market. If your price was a little higher, no one would buy them. But our Walkman products currently have no competitors in China. Imported Walkmans cost thousands of dollars. A few people can afford it, so ordinary people want to buy Walkmans, but in the end they still have to buy products from our factory. This is called an exclusive business, and we have absolute pricing power." Duan Yun smiled slightly, and continued: "And new products are launched, and the price If the price is set higher, it can also leave enough room for the promotion and price reduction of products in the middle and late stages. When there are more products of the same type in China, the cost of our products will also drop. When the time comes to fight a wave of price wars, at least we can sell them again. In one or two years, for such an ordinary electronic product, it is very good to make good money for two or three years."

"It makes sense!" Zhao Xuewu nodded upon hearing this.

Although Zhao Xuewu knew almost nothing about business, he could understand what Duan Yun meant. It was just like the series of colorful tape recorders they produced back then. The advertisement opened the way and earned tens of millions in just half a year. Now, when the sales volume of the colorful tape recorder series starts to decrease, new products with higher profits are put into production. According to this pattern, the company can always guarantee a very high level of profitability and give full play to the attributes of fast-moving consumer goods of electronic products. vividly.

"What's more, this is our first Walkman product. Regardless of the quality, at least the appearance must be fashionable and beautiful, because our product positioning this time is mainly aimed at young consumers. Older people like to spend money carefully. They Not many people will buy this kind of product." Duan Yun picked up the Walkman and glanced at it, then said: "Wait a minute, you hand over this Walkman to Professor Peng, and ask them to bring the staff from our company's art design department , go to the machinery factory to re-make a shell, it must be made of aluminum alloy, in addition to being beautiful in design, it must also be durable and drop-resistant. Before the product is released, it can be polished carefully. Once it is put on the market, we want In correcting mistakes, I am afraid that it will cost a lot, you understand what I mean?"

"In that case, the launch of our Walkman products may be delayed, and now the Spring Festival is coming soon. I was thinking that if it could be launched before the Spring Festival..." Zhao Xuewu said.

Now Zhao Xuewu's business awareness is getting stronger and stronger. He understands that the Chinese New Year is a peak sales period, and various manufacturers are also engaging in promotional activities. If Walkman products can be launched in time for this period, the sales will be very impressive.

"It's not urgent. In the past, there were still a large number of orders for our colorful series of tape recorders that have not been delivered, and currently only we can produce Walkmans in China, so you don't have to worry about sales. The most important thing is that the product quality must be qualified. The brand of the Audio Electronics Factory has been smashed. I will give you another month, and the cost can be increased, but no matter what, the quality of the product must be excellent. Even if there is a gap with imported portable stickers, it cannot be too big gap." Duan Yun said seriously.

"Okay." Zhao Xuewu replied.

"By the way, as you said just now, the New Year is coming soon, and several old comrades in your research institute have worked hard for a year..."

"Don't worry, Manager Duan. The research and development tasks in the factory are quite intense now. We don't have to go home during the Chinese New Year. Our old buddies have already agreed that this year's big deal will be in Shenzhen for the Chinese New Year. It's nothing!" Zhao Xuewu said simply. replied.

(End of this chapter)