Countercurrent 1982

Chapter 1122 Exceeding Expectations
"Anyway, I still look forward to your Tianyin Electronics Factory. In addition, I will give you a piece of advice. You don't have to take too big steps. Only by walking steadily can you go for a long time. In business, the winner is the one who perseveres. " Li Haoyu said to Duan Yun earnestly.

"Thank you Mayor Li for your advice, I will remember it." Duan Yun replied gratefully.

The next moment, Li Hao indicated to Duan Yun that he could leave.

Duan Yun heaved a sigh of relief after leaving the gate of the municipal government. Although the problem of retaining foreign exchange earnings was not resolved in the end, at least Li Hao had made a promise to Duan Yun to help him solve this problem as much as possible.

In fact, since the reform and opening up, the state's support policies for enterprises have become more and more relaxed. Many things are crossing the river by feeling the stones.

From the current point of view, Duan Yun can only wait temporarily if he wants to get more foreign exchange retention. The 5% foreign exchange retention reward is simply a drop in the bucket for Duan Yun. He needs 2000 million US dollars in foreign exchange. According to this ratio, It is necessary to earn 30 billion US dollars of foreign exchange through export. In this year, apart from Minmetals Group, it is impossible for a second domestic enterprise to complete such a high amount of foreign exchange earning through export.

The annual foreign exchange earning of Duanyun Electronics Factory is about 600 million US dollars, mainly through the export of speakers. Although some colorful tape recorders are sold to Southeast Asia, the quantity is not much, and if there is no national tax rebate subsidy, it will not make much money at all. .

So Duan Yun plans to find a new export breakthrough this year, and the repeater is a product with great export potential, but before that, Duan Yun has to make samples first, and then apply for patents at home and abroad.

In fact, although in the late 90s and the first 10 years of the new century, the sales of repeaters in China were very impressive, with tens of millions of units sold every year, but such machines were not so popular abroad.

The main reason is that foreign countries have completely different educational concepts for children from domestic ones. Domestic parents hope that their children will become successful, and hope that their children can pass the college entrance examination and change their social class and life, while foreign parents only hope that their children will succeed. To have a relaxed and beautiful childhood, the study pressure of foreign children is far less than that of China.

Therefore, the most popular countries for repeater products have always been in Southeast Asia, including countries such as China, Japan, and South Korea. The sales of repeaters have always been high. In Europe and the United States, although the sales of repeaters are also good, most of them are in local countries. The sales volume of its own brand is far less than that of Asian countries.

Therefore, Duan Yun will mainly export repeaters to Asian countries in the future, and he can also cooperate with Japan, South Korea and other countries to collect some patent fees, which is enough for him to earn a lot of money.

But everything has to wait for the implementation of the country's foreign exchange policy and the feedback from Japan's Toshiba on the provision of flash memory chips.

And if Toshiba is unwilling to provide chips for Duan Yun, then Duan Yun has another plan, which is a repeater made by simple mechanical repeating.

In fact, the first repeater prototype produced by the inventor of the repeater, Professor Zhong Daolong, did not use a memory chip, but only improved the mechanical transmission of the original tape recorder.

At the beginning, Professor Zhong Daolong needed to add a rewind wheel to the pile of gears in the tape recorder.

When rewinding, the flywheel can be clamped and rotated with one key, and the take-up reel seat can also rewind the recovered tape, and finally re-read the contents of the tape.

However, the design of this original mechanical repeater basically has no technical threshold, and the damage to the tape and the machine is still great, but it is more convenient to operate, and it cannot achieve frequent recording, and the operation is not as good as the chip repeater. Machine, convenient and quick.

Moreover, this simple and original mechanical repeater can be easily imitated by other tape recorder manufacturers. In this case, the added value of Duan Yun's repeater products cannot be too high, and foreign manufacturers will not be interested in this simple equipment. .

Of course, at present, Duan Yun still has plenty of time to complete the repeater. He only needs to make a sample before the end of the year and apply for a patent. He still has enough time to wait for the response from the Japanese Toshiba manufacturer...

……

In the next two days, Duan Yun and his wife began to deliver goods to member distributors all over the country in batches. Boxes of beautifully packaged Walkman products were shipped out of the warehouse, and the first ones were sent to the three eastern provinces farthest from Shenzhen. area, followed by BJ and Tianjin.

At the same time, Duan Yun's advertising company is also getting ready.

In mid-April, China Central Television (CCTV) appeared for the first time the TV advertisement of Tianyin Colorful Walkman. This time, there were three versions of the advertisement for Colorful Walkman, and the version that appeared on CCTV for the first time was directed by Pan Hong. recorded.

In the picture, Pan Hong, with short hair and wearing a beige crew-neck sweater, walked into a white room. A Walkman was placed on the marble table in the middle. Pan Hong opened the cassette compartment of the Walkman and gently put the tape on Enter, then put on the earphones and close your eyes.

With the sound of soft and soothing music, the white room behind him disappeared instantly, replaced by a forest of birds and flowers, and a row of subtitles appeared at the end of the advertisement: Touch classics, enjoy fashion, Tianyin colorful Walkman allows you to enjoy the beauty of music as you like.

Compared with the colorful tape recorder commercial shot by Cui Jian before, this commercial looks obviously more beautiful and elegant, and it is more than one level more "advanced" than other commercials at the same time.

Sure enough, after CCTV's Walkman advertisement was broadcast, Tianyin's colorful Walkman became a household name almost overnight. Pan Hong's star appeal, coupled with the colorful Walkman's exquisite and fashionable appearance, immediately attracted countless young and middle-aged consumers in China. Attention from viewers, so that on the night when the ad was broadcast, the consumer hotline of Tianyin Electronics Factory was almost overwhelmed. In addition to some dealers who asked for orders, there were also a large number of consumers asking where to buy this product. products.

Soon, the first batch of more than 1 Walkmans shipped to Shenyang and Changchun sold out in just one week, and a total of 7000 recorders sent to BJ and Shanghai were completely sold out in three and a half days , there was a long queue in front of the Tianyin Colorful Walkman counter, and the scene was unprecedentedly hot.

Such an exaggerated sales speed made Duan Yun a little unexpected, far exceeding his expected sales speed, and these days Cheng Qingyan spent every day in the workshop to handle production personally, and for the first time overturned the workers' performance awards. In order to earn more than ten yuan a day, some workers don’t even have time to eat and work overtime at noon. The factory is brightly lit all night, and there is a long queue of trucks outside the factory. no end...

(End of this chapter)