Countercurrent 1982

Chapter 1246 Storytelling

A reward of millions is definitely something that can cause a huge sensation in China today, but for Duan Yun, this amount of reward is reasonable.

Not to mention that Duan Yun is rich and powerful now, the main reason is that he wants to create such a sensational effect and attract the top talents in the country to join, because as a private company, sometimes it can only talk with money.

Moreover, the top multinational corporations in foreign countries reward the talents who have made great contributions very high, ranging from hundreds of thousands to millions, and they use US dollars. Relatively speaking, Duan Yuan’s reward amount is compared with that of international giants , still not enough to see.

Moreover, the research and development of NAND flash memory chips is a matter related to the future development of Duanyun Chip Factory. It cannot be lost. If it is not developed, the loss will be very huge.

Seeing that Duan Yun offered this astonishing bonus plan so decisively and decisively, everyone present was stunned and speechless in surprise.

"Manager Duan...then...does our software center have any other research projects..." Jiang Mingwei couldn't help asking Duan Yun after he came back to his senses.

Because their software development project team and the chip project team are separate, seeing Duan Yun offering such a high reward amount for the chipset, Jiang Mingwei also wanted to get a little bonus for his project team.

"The two project teams of yours have always worked together, and the development of their chipsets is also inseparable from the cooperation of your software team. I gave this bonus plan, and your two departments are counted together." Duan Yun naturally could see Jiang Mingwei's thoughts, and he continued to say: "So your software development work should also be accelerated. Master Jiang and Teacher Huang should cooperate closely with each other and not hold each other back. This is very important."

"Understood!" Hearing this, Jiang Mingwei and his project team members also showed smiles on their faces.

"Another point is that some manpower must be set aside to improve and upgrade existing products..." Duan Yun thought for a while, and then said: "My suggestion is to set aside some people on your technical organization. It is about 1/5, and is responsible for the process upgrade and improvement of Flash memory chips, and strives to reduce the cost for me."

"Okay." Huang Lingyi nodded.

"Let's just talk about this, everyone can end the meeting." After Duan Yun finished speaking, he signaled everyone to leave.

After the meeting, Duan Yun returned to the production workshop, and asked Wu Gang to drive to the R&D center of the electronics factory with the dozens of finished products after packaging.

Here, Duan Yun summoned Zhao Xuewu and others to hold a meeting in the conference room.

"This is the first batch of flash memory chips produced by our chip factory just now..." Duan Yun opened the box containing the chips after seeing people gathered, and said to everyone: "Everyone, let's take a look." .”

"The trial production of the chip was successful!?" Hearing what Duan Yun said, Zhao Xuewu and others were also surprised.

The speed at which this chip factory was built and officially put into production in less than a year is already quite astonishing. According to Zhao Xuewu and others, even many state-owned enterprises that are much smaller than the Tianyin chip factory , From the start of construction to the final production, it will take at least one and a half to two years, and sometimes it will take three to five years.

"On the 30th of the end of this month, the chip factory will hold a commissioning ceremony, and you will all participate at that time." Duan Yun paused, and then said: "With the launch of the chip factory, our Tianyin Electronics Factory will Also be ready to mass-produce repeaters. You have already made samples last time. This time, I need you to cooperate with the design department to make a few brand new samples. The appearance is required to be beautiful, all-metal shell, durable, The volume is small, and the cost must be kept down..."

"Manager Duan, when do you plan to mass-produce repeaters?" Zhao Xuewu asked.

Last year, Zhao Xuewu had already made 5 repeater samples using several flash memory chips brought by Fujio Masuoka from Japan, and Duan Yun took them to apply for patents and related design drawings in China and Hong Kong. It has been saved in the database of the R&D center. According to Duan Yun's request, it only needs to redesign the product shell with the personnel of the design department, and then perform some simple optimizations before it can be mass-produced. Therefore, there is no need for mass production of repeaters It's just that they don't know how much time Duan Yun will give them to improve.

"This time I will only give you 10 days. Before the end of the year, the product must be able to achieve mass production." Duan Yun said very simply.

The Spring Festival in 1988 was on February 2th. Duan Yun did this in order to preheat the product before the year before, and then release it first to see the market's reaction.

Repeaters are no more than electrical products such as tape recorders and televisions. They have long been just-needed home appliances. Although the sales of repeaters were amazing in later generations, in the 80s, consumers still need to accept this new product. a certain amount of time.

In addition, in terms of product promotion, Duan Yun should focus on the advantages of the repeater machine for learning foreign languages. In addition, this product should be connected with things such as university entrance exams, TOEFL, and going abroad. Young people in China are full of fantasies and longings for America on the other side of the ocean, and Duan Yun can take advantage of this trend of going abroad and the mentality of his parents who want their children to become a success, to arouse people's enthusiasm for buying repeaters.

Enterprise product marketing is also a very advanced and complicated knowledge. Duan Yun plans to set up a product publicity and planning department in the company in the next step, which will be responsible for the copywriting of various advertisements, so that the original blunt advertisements can be turned into "stories" one by one. Down-to-earth, it is also easier for consumers to accept the product.

Speaking of product marketing and telling "stories", I have to mention a name here, and that is Du Guoying.

"Primary school wears his back and back, middle school uses his good memory star, college bought an E book, and the first bucket of money at work bought an 8848 mobile phone for the old father. Now we talk about business and drink with customers. Small cans Tea."

Du Guoying, the founder and chairman of Xiaoguan Tea, has created many well-known brands such as Beibeijia, Haojixing, Eren Ebook, and 8848 titanium mobile phone.

His advertising stories have almost fooled a generation, but the cost of selling things is actually very low, but the price is quite high, and the number of people who buy them is endless, which also makes him create business myths one after another.

And Duan Yun is also preparing to do the same, packaging the product with stories, making the product connotative, classy, ​​and tasteful, and promoting the product packaging to the extreme...

(End of this chapter)