Countercurrent 1982

Chapter 1267
"Repeater? You mean that this new product from Tianyin Electronics Factory is very popular, and it's sold out in the Shanghai Department Store?" Xu Fugui sat in his office and heard Niu Guangrong, the director of Huaqiang Electronics Factory, talk to him. After reporting what he said, he said with a look of surprise.

"This time, Tianyin Electronics Factory's advertisement is very fierce. Not only the repeaters, but also the VCRs produced by their factory are also selling very well. BJ's and many department stores in Shanghai are selling them. It is said that the electronic products of their factory have already been sold. It has entered the BJ Wangfujing Department Store and has a special counter. According to the feedback from our salesmen in BJ, at least hundreds of VCRs can be sold every day..." Niu Guangrong said.

"Their factory is blooming on both sides..." Xu Fugui frowned slightly, and said after a while: "Didn't it mean that my products can't enter the store of Wangfujing Department Store? How can the products of their Tianyin Electronics Factory be sold there?" ?”

In the 80s, BJ's Wangfujing Department Store and Shanghai's No. [-] Department Store were both the largest and strongest stores in the domestic retail industry. Compared with Shanghai No. [-] Department Store, BJ's Wangfujing Department Store has very strict purchase channels. If it is not the famous brand products of state-owned major manufacturers, they will not be put on the counters of their stores. Even if they are products of Shenzhen Electronics Group, it is even more difficult to enter the Wangfujing store. In the final analysis, it is because of the brand Not hard enough.

But even if Tianyin Electronics Factory is so famous, it is impossible for him to enter such a store. A lot of state-owned enterprises are still waiting to sell products here, but Wangfujing made an exception and sold products from private companies, and even set up special counters. , this is simply incredible.

"Who knows? Maybe Tianyin Electronics Factory gave them a kickback?" Niu Guangrong shook his head, and then said: "I also can't figure it out. It stands to reason that a store as big as Wangfujing Department Store is a retail store in our domestic shopping mall. The boss of the industry, he is unlikely to receive any kickbacks..."

"Duan Yun is really good at selling products to BJ Wangfujing Department Store..." Xu Fuguo thought for a while, and then said: "Is this repeater really selling well?"

"The sales volume is indeed very good. I have contacted the people in the Shanghai office of the factory before. They said that the sales volume of the repeaters in the Tianyin Electronics Factory is very high. The Shanghai No. 800 Department Store alone can sell 1000~[-] units a day. The market potential is huge. In addition, Tianwo Electronics Factory advertised very aggressively. I took a train to Xi’an on a business trip some time ago. Even the walls of the villages along the railway were painted with I bought the Tianyin Electronics inspection advertisement, opened newspapers, magazines and TV, and the full-page advertisements will definitely not cost a lot of money..."

"Has Tianyin Electronics Factory advertised to this extent?" Hearing this, Xu Fuguo couldn't believe his ears.

Entering the 9th year of reform and opening up, the price of various domestic advertisements has almost doubled every year. In 85, hundreds of thousands of yuan could be used to place an advertisement on CCTV, but now, it is impossible to get three or four million yuan. Advertising space, and it's not a prime-time advertising space.

According to Niu Guangrong, the amount of money Duan Yun spent on such an overwhelming advertising campaign must be astronomical, and it is unimaginable that Duan Yun can actually paint the advertisements on the walls of the countryside.

"Now Tianyin Electronics Factory's sales of repeaters are very hot. It not only has the function of a walkman, but this kind of thing can also learn foreign languages. Once the repeater was launched, our walkmans were not very easy to sell. Last month The order has only reached 5000 units, which is not as good as last November or 11/1, I think domestic repeater products are so hot now, should we also adopt a follow-up strategy?" Niu Guangrong said with a frown.

Since the introduction of the Walkman production line from Tianyin Electronics Factory, Huaqiang Electronics Factory has indeed enjoyed a wave of dividends thanks to the group's high-quality and low-cost raw material supply channels. During that time, the sales of Walkmans have been rising steadily. After several rounds of promotional activities, they took away a large amount of market share from Tianyin Electronics Factory, and at the end of last year, the Huaqiang brand Walkman produced by Huaqiang Electronics Factory finally became the number one brand of domestic Walkmans. It has firmly occupied more than 6% of the domestic Walkman market.

However, the good times did not last long. Since the beginning of this month, there have been a few more domestic Walkman brands on the market, two from Shanghai and one from Chengdu, both of which are second-hand Walkman production lines imported from abroad. Although the quality of the Walkman is not as good as that produced by Huaqiang Electronics Factory, the price is very low. It uses a plastic shell, and a large number of parts such as the internal movement are replaced by hard plastic. With the advantage of price, It also began to occupy a part of the market share.

At this time, the repeater of Tianyin Electronics Factory suddenly appeared, relying on overwhelming advertisements, including celebrity endorsements, education experts' recommendations, college entrance examination champion "telling stories", all kinds of copywriting, and even bought a repeater for Jackie Chan. At the same time, or because of moral binding, or hope that children can study abroad, coupled with the three guarantees of the product, and hundreds of wholesale sales channels and thousands of after-sales maintenance outlets all over the country, almost overnight, this kind of name The product called repeater has swept the entire domestic market.

The emergence of repeaters has squeezed the sales space of domestic Walkmans to a certain extent. Even if the repeaters of Tianyin Electronics Factory only have the function of repeating and reading, the price is twice as high as that of Walkmans produced by Huaqiang Electronics Factory. There are many more, but for more and more one-child families, this kind of repeater seems to have begun to become a must-buy just-needed item...

Today, when Niu Guangrong found Xu Fuguo, he wanted to explain that the market potential of this kind of repeater is huge, and they also want to launch the same product.

"You mean... your factory also wants to produce this kind of repeater?" Xu Fuguo asked.

"That's what I mean. Originally, this is a new product. Tianyin Electronics Factory has hyped this product so hotly. If we can follow up with the production, it will definitely make a lot of money." Niu Guangrong paused, then continued Said: "Besides, I also bought a product from their factory and took a look at it. The micro motors used in the movement are still the components of the previous Tianyin Walkman, that is, the original Tianyin Walkman is added. I built a circuit to allow him to store audio, that's all, nothing special."

(End of this chapter)