Countercurrent 1982

Chapter 1269 Sponsored Seminar

"Japanese products do have great brand and technological advantages, which is difficult for us to surpass in the short term. Even if Tianyin Electronics is a very well-known brand in China, it is still inferior to other foreign brands. A lot of background and accumulation, not only in technology, but also in word of mouth and influence." Duan Yun paused, and then said: "So we must have a clear understanding of our own strength, and we must not be arrogant..."

"I know that." Cheng Qingyan nodded.

"In fact, compared with foreign video recorder brands, we also have our own advantages, that is, price and after-sales service." Duan Yun smiled slightly, and then said: "It is a long-term and difficult thing to achieve technological surpassing of Japanese electrical products. In order to maintain our domestic market share, the focus must be on price, quality and after-sales, especially in after-sales service. I think we need to increase investment, as long as we can continue to implement our three guarantees policy and continuously improve the quality of after-sales service In this way, even if foreign-funded enterprises come to China to set up factories in the future, we will still have a strong competitive advantage..."

"Now the after-sales maintenance of our products mainly depends on member dealers all over the country. If the after-sales service of these dealers cannot satisfy local consumers, I will warn these dealers once they return to our main factory. If it is particularly serious, the product agent qualification of its member of the chamber of commerce will be cancelled." Cheng Qingyan's tone was a little firm, and she continued: "The next step is to improve this after-sales supervision system. In major provincial capital cities and municipalities directly under the Central Government , Set up corresponding hotlines and full-time supervisors, so that if something goes wrong, it can be reported to me as soon as possible, and further increase the management of these chamber members."

"That's right. Don't be afraid to offend those members. If they can't do well in after-sales service, they're just attacking our brand and jobs, so we must not be lenient when it comes to punishment." Duan Yun replied approvingly, and continued: " Don’t be afraid of the losses caused by losing an important chamber of commerce member dealer. Agent dealers can find other people. Once things like brand reputation collapse, it will be difficult to raise them up again. So in any case, you have to remember that after-sales service is The advantage and lifeline of our enterprise, as long as word of mouth is there, our products will not worry about selling."

"I understand!" Cheng Qingyan replied.

"In addition, I still need 1000 million fees..."

"Didn't you already spend 1800 million yuan on advertising? Why do you need another 1000 million yuan?" Cheng Qingyan asked curiously.

"I want to use this money to sponsor various academic and scientific research seminars." Duan Yun said.

"Sponsoring academic research activities?" Cheng Qingyan was puzzled when she heard this.

"In the past, academic research seminars, exhibitions and so on were organized by government departments, but now more and more seminars are hosted by universities, research institutes, and newspapers and magazines, such as last year's Modern Electronic Technology The exhibition was sponsored by "Electronic World", and I paid someone to write a soft article introducing our factory's products on it before, and the sales volume of this journal is still very good..." Duan Yun said.

"But what can we get if we sponsor the seminar?" Cheng Qingyan was a little puzzled, and then said: "I think at most, the participants can give our products some exposure, but in this case, it's better to advertise directly It came simply, and the effect is not bad..."

"As I said before, our Tianyin Electronics Factory lacks foundation. What is foundation? To put it bluntly, it is achievement and honor!" Duan Yun paused, and then said: "I can discuss with their magazines. It’s easier to talk to government departments and magazines. As long as you give enough money, they will definitely satisfy you. For example, this exhibition can hold a product evaluation, and the gold cup will definitely be yours..."

"Aren't you cheating? It's the same as cheating on exams in school." Cheng Qingyan chuckled when she heard this.

"Actually, I told you clearly that except for some national-level award competitions, including provincial-level product competitions, they are all sloppy." Duan Yun curled his lips, and then said: "Our Tianyin Electronics Factory also launched There are a large number of corporate image advertisements, which keep saying that "it is our duty to revitalize the national industry", but there are some things that cannot be boasted. Only those who say it from these experts can be authoritative. Winning one or two awards may not have much advertising effect, but If we can get good rankings in various product competitions across the country, it will be different..."

"You can always think of some weird ways, and I really admire you." Cheng Qingyan shook her head with a smile, and said after a while: "1000 million is 1000 million, as long as you have something in mind."

In the past, if Duan Yun spent 1000 million to sponsor an exhibition, Cheng Qingyan might still be a little bit reluctant, but now that the sales of VCRs and repeaters are increasing, she is in a very good mood, so even Feeling that the money was worthless, she happily agreed to her husband's proposal.

"In addition, in the future, you may have to travel frequently to participate in various exhibitions. Anyway, you are also the manager of Tianyin Electronics Factory. When necessary, you will also go out to show your face." Duan Yun said again.

"Well, okay." Cheng Qingyan nodded, and asked Duan Yun after a while: "By the way, you had a three-year $5000 million gambling agreement with Japan's Toshiba. This is not a small amount, although the current production Chips can be used in repeaters, but one chip only earns 50 yuan. According to the current output of 1000 chips per day, it only earns more than 1900 million yuan a year, which is more than 200 million yuan in US dollars. How can it be possible to complete the bet? protocol?"

"According to the current trend, it is indeed impossible to complete the three-year $5000 million gambling agreement, but if this year's new flash memory chip is developed, I will be able to earn back $5000 million a year, so you can rest assured." Duan Yun said.

In fact, Duan Yun is also betting that if the R&D team led by Huang Lingyi can develop the NAND chip and complete the patent registration before the end of this year, then with the super performance and low price of this chip, it will become the first in China. Competitive chip products, and once occupying the commanding heights of the world's flash memory chip market, then Duan Yun will rush out of the country and start a new journey to compete with international giants...

(End of this chapter)