Countercurrent 1982

Chapter 1283 IFA
Over the years, Duan Yun has participated in many Canton Fairs. In addition to receiving a large number of foreign orders, he has also established long-term cooperative relationships with agents in many Southeast Asian countries.

The subwoofer speakers, tape recorders and walkman products that Duan Yun sold to these Southeast Asian countries before, although in terms of function and quality, they are indeed not as good as Japanese and European products, and there is a relatively obvious gap.

However, the electronic products of Tianyin Electronics Factory are durable, and the most important thing is in terms of price. Compared with products from Europe, America, Japan, etc., they have a crushing advantage. Low cost means high profit margins. One important point, so although the quality is mediocre, these Southeast Asian merchants still maintain a very close business relationship with Duan Yun.

After the foreign trade version of the repeater sample was released, Duan Yun immediately asked the staff in the design department to make a product brochure, and then sent it to distributors in Thailand, Malaysia, Indonesia and other countries by fax, and looked forward to their feedback. Reply.

Duan Yun's current state of mind is also very peaceful. He is now waiting for the other party's reply in the attitude of a volunteer taking the bait.

In fact, compared to the development of the Southeast Asian market, Duan Yun has a greater ambition this time, which is to use the repeater to open up the Korean and Japanese markets.

If this matter sounds to outsiders, this matter is simply a fantasy, because everyone knows that in the current international market, Korean and Japanese household appliances are very advanced, especially Japanese household appliances, which are definitely the strongest in the world. , even the Americans can only bow down, this is an indisputable fact.

Duan Yun wanted to sell the electronic products in his factory to Japan. It sounded like a myth at all. It was like selling coal from Pingdingshan to Daxing. It sounded a bit absurd.

In the past, Duan Yun would not have dared to think about such a thing, but now with the mass production capacity of flash memory chips, Duan Yun finally has the capital to break through the technical barriers of developed capitalist countries.

However, Duan Yun has not dealt with Korean and Japanese suppliers before. If he wants to open up the Korean and Japanese markets, he can only go through the Canton Fair or other international electronics exhibitions.

Before Duan Yun participated in the annual World Consumer Electronics Show in the United States, that is, the CES conference.

Officially passing through that exhibition, he keenly discovered the epoch-making product of Flash flash memory chips, and finally signed a contract with Japan's Toshiba to jointly open a chip factory in mainland China.

The most taboo thing to engage in product technology research and development is to build a car behind closed doors, especially in this era of technological explosion, globalization is the best choice, Duan Yun must always pay attention to the development of world technology.

Last year, Duan Yun did not participate in any international exhibitions. The main reason was that the chip factory took up too much time and energy for him, leaving him no time to care about him. After the chip factory officially started production this year, he can finally spare some time. Go abroad to participate in an exhibition to see the current development trend of electronics in the world.

This time, Duan Yun plans to visit the IFA exhibition in Germany to see how far the electronic technology in Europe has developed.

The predecessor of IFA is the German Radio and Telegraph Exhibition held in 1924. The exhibition is held once a year and can be said to be the oldest technology exhibition so far. It is worth mentioning that the seventh exhibition held in 1930 was organized by The famous Einstein unveiled the TV receiver for the first time in this exhibition, which is the prototype of the current TV. A year later, Germany also officially launched the TV service.

In 1939, the exhibition was interrupted due to the outbreak of World War II. After 11 years of interruption, it was officially restarted in 1950 and changed to be held every two years.

However, unlike the 20s, the world's technology development center has shifted from Germany and other European countries to the United States, and CES has gradually replaced IFA as the world's most important consumer electronics show.

Although IFA is not as good as CES in terms of scale, influence and importance, this exhibition also has its own characteristics, that is, it focuses on home smart products. Every exhibition can show the latest concept products of household appliances launched by European countries. .

Therefore, if you want to understand the development of European electronic technology strength, then participating in the IFA exhibition is a very good choice.

In fact, in the field of household appliances, Japan is undoubtedly the strongest, followed by the United States, and then Europe. However, compared with the United States and Japan, Europe is commendable in some aspects of innovation, and has many world-class advanced technologies.

It is precisely because of this that Duan Yun plans to go to Germany to participate in the exhibition to see what new technologies have commercial value.

In fact, Duan Yun's participation in these technology exhibitions is similar to that of many people picking up leaks in the antique market. With his own foresight, Duan Yun can easily find out products and technologies that really have great commercial value in the future market, and introduce them to China. , Relying on a huge market of 10 billion people, and gaining huge profits from it.

In fact, the main reason why Duan Yun participated in this exhibition was to see the development of the communication industry in Europe, because Duan Yun had already regarded the communication industry as a key development direction of his Tianyin Electronics Factory, especially Ericsson of Sweden in Europe. , Germany's Siemens, Belgium's BTM, and France's Alphabet, these are the world's top communication companies. At that time, many products in China's domestic communication market came from these European countries.

If Duan Yun can cooperate with communication companies in these countries to develop new communication products with NAND flash memory chips as the core technology, then Duan Yun will undoubtedly greatly accelerate the development of the international market.

And maybe at this exhibition, Duan Yun can have other unexpected gains, which are worth looking forward to.

Going abroad was very difficult for Chinese people at that time, but it was very easy for people like Duan Yun, and he also visited Germany with Ruiyang in 83. It is arranged by the export company, but it will be much easier if you go abroad again.

Through understanding, Duan Yun learned that the IFA exhibition in 1988 will be held on March 10, more than 3 days later, and the rules for participating in the exhibition are very simple. Except for specially invited people in the industry, others only need to spend 1 US dollars for relevant For the fee, you can get the admission ticket to the exhibition.

Soon, Duan Yun successfully got the invitation letter of the IFA exhibition through Wang Shi's company, and entrusted someone to handle the relevant procedures for going abroad and air tickets.

This time, there were two other people accompanying Duan Yun to Germany. One was Li Yun, the company's full-time translator, and the other was his younger sister, Duan Fang.

As Zhao Xuewu and other generation of old technicians get older, Duan Yun must also cultivate new technical backbones within the company, and his younger sister Duan Fang has always performed well in the company, so Duan Yun is also going to take her out this time to meet meet the world...

(End of this chapter)