Countercurrent 1982

Chapter 1298
The Canton Fair continued, and at this year's Canton Fair, Tianyin Electronics' performance was not as eye-catching as before. After a week, it only received orders for subwoofer audio and recorders worth US$100 million.

The main reason for this is the transformation of the product technology of today's audio electronics factory. The "old three" audio, tape recorder, and walkman have been transformed into the current video recorder and repeater, and these two products have no For any export advantage, the former is because Japanese video recorders have occupied an absolute share of the Southeast Asian market, and the latter is because it is a new product. Before the market potential is proven, almost no Southeast Asian merchants are willing to import in large quantities.

It can be said that if Duan Yun wants to enter the Southeast Asian market with a repeater, he still needs to wait for a while. Before the local people have a certain impression and awareness of this product, it is difficult to export in large quantities.

In addition, because most of the production capacity of Duan Yun's previous Walkman production line was shifted to the production of repeater products, and the remaining production capacity was only enough to meet the domestic market, so this time at the Canton Fair, Tianyin Electronics Factory's promotion of Walkmans seemed a bit low-key. The focus is still on the promotion of the repeater.

Old products have no output, and new products have not rapidly expanded the market. It is a matter of course that Tianyin Electronics Factory performed poorly at this Canton Fair.

However, compared with Tianyin Electronics Factory, Shenzhen Electronics Group's showcase is very lively. A large number of merchants from Southeast Asia, even European and American countries, also stopped in front of their group's booth to watch and listened carefully to their product introductions. .

After successively introducing a full set of production lines and technologies for tape recorders and Walkmans from Tianyin Electronics Factory, relying on the advantages of the group's supply chain, Shenzhen Electronics Group not only grabbed a large number of tape recorders and Walkmans in the domestic market, but also imitated Tianyin Electronics Factory in the past. The practice of the Canton Fair hired many full-time young and beautiful female translators, printed and distributed a large number of introductions about Chunmei brand recorders and Huaqiang brand Walkman products, and finally made them It replaced Tianyin Electronics Factory and became the most eye-catching "star" in the home appliance exhibition hall of this year's Canton Fair.

In the past week, Shenzhen Electronics Group received a total of 680 million foreign trade orders, especially the Huaqiang brand Walkman produced by Huaqiang Electronics Factory, which became the star product of the entire household appliance exhibition hall, and received 420 in a week. million dollar order.

The demand for the lowest-end tape recorders and walkmans in the Southeast Asian market is still huge. Chinese-made tape recorders and walkmans have an absolute advantage in terms of cost and price. With government subsidies, they are even more expensive than local tape recorders and walkmans in Southeast Asia. It sounds like it’s 1/3 cheaper, and with the decent quality, it’s no surprise that it can win so many orders.

In addition, Shenzhen Electronics Group is also in full bloom. The desktop phones they produce have also received many orders from Thailand, but the total order for these products is less than 60 US dollars, which cannot be compared with tape recorders and Walkman sales compared.

Moreover, this is the Canton Fair, Tian Song, the director of Chunmei Electronics Factory, and Niu Guangrong, the director of Huaqiang Electronics Factory, also went to the battle in person, each wearing a neat suit, with the badge of Shenzhen Electronics Group hanging on the chest, looking very energetic .

In the past, many companies under the Shenzhen Electronics Group had done some foreign trade business, but mainly from Hong Kong, the three-in-one-subsidy business had meager profits and could only earn some processing fees.

But this time the meaning is different, because this is the first time that Shenzhen Electronics Group uses its own brand to open up the international market. This is a historic day for their group, and it can be regarded as a great achievement for the group.

Tian Song and Liu Guangrong were also very happy to be praised by Ma Fuyuan, the general manager of the group, and the secretariat of the Canton Fair Organizing Committee in the past few days. During this period, they simply came to the exhibition site directly to recommend their products to foreign businessmen.

The museum was closed at noon yesterday, and all the participants went back to the canteen of the hostel for dinner. Niu Guangrong and Tian Song just found a table and sat down, when two more people walked up to them, holding trays in their hands, and sat opposite them.

"Hey, isn't this Director Li from Tianyin Electronics Factory?" Niu Guangrong greeted Li Guosheng immediately after seeing Li Guosheng, and then asked, "The girl next to me is..."

Niu Guangrong and Li Guosheng knew each other when they handed over the Walkman production line. At that time, Li Guosheng directed the workers to transport the equipment to Huaqiang Electronics Factory. Later, they met many times, and they were also acquaintances.

"This is my daughter, her name is Li Yun, and she is now the translator of Tianyin Electronics Factory." After seeing Niu Guangrong, Li Guosheng also smiled, and then said: "Director Niu also participated in the battle in person this time, like you There are not many capable leaders in the company, and I saw that you are busy all morning, busier than the staff in the sales department of your factory, it is really not easy."

"It's not just to get more orders, I have no choice." Niu Guangrong smiled, and then said: "The young people nowadays are too rough, I'm afraid they will neglect these foreign businessmen, so some things can only be done by themselves , anyway, I am also the director of this factory, and I must set an example for the workers below.”

Li Guosheng and Niu Guangrong were talking politely to each other, while Li Yun, who was sitting on the side, didn't pay much attention to Niu Guangrong and Tian Song who lived opposite. He just took out a napkin, wiped his chopsticks lightly, and then picked up the food from his dinner plate. Pick out slices of meat and eggs, and put them on father's rice.

After graduation, Li Yun has always maintained strict self-discipline. She is very focused when working and studying. She also has good habits in daily life. She goes to bed early and gets up early. In order to keep fit, she often runs in the morning and never eats greasy food.

"Director Li, how many foreign trade orders did your company get this year?" Tian Song interjected at this time, with the corners of his mouth slightly raised.

"US$110 million." Li Guosheng said.

"How come there are so few?" Tian Song pretended to be surprised, and then continued: "I remember last year, your Tianyin Electronics Factory got an order of more than 1300 million US dollars at the Spring Canton Fair. It was really a sight at that time. Ah, even the secretary-general of our organizing committee personally stands for your factory, this is an unprecedented honor, why is it suddenly not available this year?"

"No way, at present our factory is mainly engaged in repeaters, and there is no such thing as selling them abroad, and they don't know the benefits of repeaters, so it is more difficult to sell..." Li Guosheng said helplessly.

"No way? Isn't the repeater of your factory selling well in China? Why is there no foreigner who knows the goods?" Niu Guangrong said at this time.

"The domestic sales of our repeater machines are really good, but there are publicity channels abroad, and we can only develop the market through agents. Therefore, it is really difficult to get large orders without being recognized by foreign consumers. Difficult..." Li Guosheng said.

"Actually, let me tell you that the quality of your Tianyin Electronics Factory's products is still not strong enough. Over the past few years, our Shenzhen Electronics Group has attached great importance to product quality. Good products need a little bit of polishing. I have made a lot of effort in this area over the past few years..." Tian Song's face flashed a touch of arrogance, and he continued: "Just like the tape recorders and walkmans produced by our factory and Niu's factory, they used to be made by Tianyin Electronics. The flagship product of the factory, but what about now? It has not been defeated by our group company, not only the domestic sales have been very bleak, but even the export market has not been kept..."

"This..." Hearing this, Li Guosheng's face flashed with embarrassment.

"Actually, Tianyin Electronics Factory is pretty good..." Seeing that there was a bit of sarcasm in Tian Song's words, Niu Guangrong quickly interjected to try to smooth things over.

"If you want me to say, Duan Yun, the general manager of your factory, should really reflect on it. Being an enterprise requires patience and accumulation. Pay close attention to quality and management, work steadily, and do a good job of internal strength. This is what a truly outstanding entrepreneur possesses. It’s not a big deal to make some quick money by relying on short-term cleverness and luck, and it won’t go far..." Tian Song didn't pay attention to the winks from Liu Guangrong who was sitting next to him, and only listened to his disdainful face. He said: "You private companies took advantage of the hot domestic electronic product market in the past two years, and you were also courageous. You did make some money by rushing, but running a business is a long-term thing. You guys Manager Duan is still too young, but we are different. Factory Manager Niu and I have always had long-term goals and routes in managing enterprises. With an order worth more than ten thousand dollars, even the secretary-general of our organizing committee admires our two companies..."

"Don't put gold on your face!" Hearing Tian Song shift the topic to Duan Yun, Li Yun, who had been silent just now, frowned, and she continued: "Your factory can get so much money now. Do you have no idea what the order is based on? It wasn’t our electronics factory that sold your production line back then, can your group get so many orders today?”

"Xiaoyun!" Seeing this, Li Guosheng immediately frowned and signaled her to shut up.

"Hey, I said you little girl, how do you talk?" Suddenly choked by Li Yun, Tian Song's face suddenly showed anger.

"Why, you are allowed to say that others don't allow others to say about you?" Li Yun obviously didn't intend to save face for Tian Song, but she continued: "The tape recorder and walkman are leftovers of our Manager Duan, but when it comes to you The group company has become a treasure, eating other people's leftovers, what can you be proud of? You still want to point out our Manager Duan, but you don't look at yourself. Compared with our Manager Duan, it's just your vision And the level is the elementary school level! Do you really think you have any abilities?"

　I was tired after cleaning for a day, and the condition is not good, so I only have two cards. In addition, I would like to thank the stock proprietor and my operating officer for their support, thank you very much.

　　
　
(End of this chapter)