Countercurrent 1982

Chapter 1324 The Behemoth Awakens
In the first week after the learning machine was put into the market, the advertising and publicity work did not start, but the advertising planning department worked overtime to formulate dozens of promotional copywriting templates and submit them to Duan Yun for review. Radio, television, newspapers and magazines sent promotional materials for Tianyin brand learning machines, and reserved a batch of advertising spots.

Every time Duan Yun puts a new product out of the factory, he spends an unprecedented amount of advertising expenses, and this time is no exception. The first phase of the product promotion plan formulated by Duan Yun alone is going to spend a month to launch it nationwide. Media advertising worth more than 1 million yuan.

Like a ferocious monster waking up, Tianyin Electronics Group, which had been subdued for a year last year, began to explode this year. In addition to establishing cooperative relations with nearly 200 media from all over the country, Duan Yun also invited 5 celebrities this time. Experts in the education field, and last year's college entrance examination champions from 13 provinces spoke for Tianyin brand learning machines and repeaters, and the scale of publicity is unprecedented.

And not only Duan Yun has invested huge sums of money in publicity. At present, more than 200 dealer members of Tianyin Electronics Group have spread all over the country. In a certain provincial capital city, the local distributor members also spent 10,000+ yuan to rent a hot air balloon, and pulled the promotional banner of Tianyin Learning Machine to an altitude of nearly 500 meters.

At the same time, Duan Yun and Cheng Qingyan also received invitations from many educational seminars and science and education product exhibitions from all over the country. They participated in such professional and academic conferences as entrepreneurs. It is also very rare in the current country.

In the fourth year since Telling Electronics entered Shenzhen, Duan Yun has formulated a complete development strategy outline for the company. In addition to strengthening the internal management of the company, doing a good job in talent selection, product development, production and inspection, as well as sales and after-sales, Duan Yun The cloud also stipulates the annual allocation of corporate funds, of which the annual cost of product research and development accounts for 4% of the annual profit, the cost of product corporate promotion accounts for 15%, and the rest of the money is used for raw material procurement. The equipment of foreign advanced production lines, as well as the working capital of the enterprise.

In addition, Duan Yun also publicly announced in various media that 10% of the company's profits will be used every year to support Shenzhen's infrastructure construction, as well as various Red Cross charities, Hope Project construction, and other public welfare donations.

Hope Project is a social welfare project implemented by China Youth Development Foundation in 1989.

The Hope Project is a great project that aims to gather the strength of the society, donate to support education, and protect the basic rights of education for out-of-school children in poverty-stricken areas.

Since the implementation of the Hope Project, it has achieved remarkable results. According to incomplete statistics, by the end of 1997, the National Hope Project had raised a total of 12.97 billion yuan, helped 184 million out-of-school children, and assisted in the construction of 5256 Hope Primary Schools.The Hope Project aroused the love of people from all walks of life at home and abroad, had a profound social impact, promoted the construction of socialist spiritual civilization, and became one of the most influential public welfare projects in China in the 90s.

Although the Hope Project’s public fundraising was in 1989, in 1988, through BJ’s relationship channel, Duan Yun contacted the relevant organizations of the Chinese Communist Youth League and expressed his willingness to donate to the problem of schooling difficulties for remote out-of-school children. One donation of 1 million yuan was made, which moved the leaders of the Communist Youth League very much.

Duan Yun’s large-scale donation cannot be said to be selfless, because when he donated to SZ’s municipal construction in the early days, he aimed to build a good relationship with the SZ government, because given the current national conditions, the success of any enterprise is inseparable from With the support of the local government, Duan Yun is well aware of this.

Moreover, Duan Yun is a private company. With such a fast development and such a large scale, it will inevitably attract attention and cause some unnecessary troubles. Duan Yun did this to buy a talisman, because private companies like theirs are only as good as state-owned companies. Only when taking on part of the social functions can we stop the mouths of some conservative reformers.

In fact, the SZ city government did not treat Duan Yun badly, and gave him a generous foreign exchange policy. In addition, there are many industrial lands. If there was no guarantee from the SZ city government, Toshiba Corporation of Japan would not have been able to form a joint venture with Duan Yun. factory, so in general, Duan Yun is not at a disadvantage.

As for contacting the Communist Youth League in advance and donating to the Hope Project, it is actually a way for the local government to infiltrate the national department. This will also help Duan Yun avoid becoming a blood-sucking "capitalist" and become a person with a sense of social responsibility. "Patriotic Entrepreneur".

But no matter what, there are really very few people who can donate real money to social welfare and charity like Duan Yun. Even if someone is more generous than Duan Yun, they are far less rich than Duan Yun. Donating millions of dollars is already the top In the sky, there is more than one rank difference from Duan Yun.

"You mean that the Tianyin Group paid 1 million yuan in taxes last month?" Li Hao was surprised when he heard the report from the director of the secretariat, Zhang Junbiao, in the mayor's office.

"This is the list of the city's top 1 taxpayers just obtained from the tax bureau. Tianyin Group paid 050 million yuan in taxes last month, three times more than the second-ranked SEG Group..." Zhang Junbiao said seriously .

"Is there really no wrong statistics? Or is this a quarterly tax of Tianyin Group?" Li Hao asked again.

"Private enterprises in our city pay taxes on a monthly basis, and there is no such thing as a quarterly statistics." Zhang Junbiao shook his head, and continued: "The Tianyin Electronics Group is indeed very strong now, and their holding companies under the group company have increased to 31 companies launched a new product last month, and now there is a lot of momentum in TV and newspaper advertisements, I think it may be because this new product has brought huge profit growth points to their companies..."

"You really can't underestimate Duan Yun for a moment..." Hearing this, Li Hao said with some emotion.

The monthly tax is 1000 million, and it is a private enterprise. Once the news spreads, it will cause a sensation in the whole country.

It’s no wonder that Li Hao couldn’t believe it when he heard the news, because after the SZ City corporate tax report came out last month, the Tianyin Group’s tax payment at that time was only 260 million, and only one month later, the tax payment doubled by 4. times, even three times that of the Shenzhen electronics industry leader Dage Group, which is unbelievable...

(End of this chapter)