Countercurrent 1982

Chapter 1348 Corporate Copywriting
After chatting with Li Hao for a while, Duan Yun left his office.

Back at the company, Duan Yun immediately organized a meeting for the staff of the company's advertising department.

"I plan to contact the media to do an interview for me recently. You can help me write a copy. The theme of the copy is "Tianyin Group Willing to Be the Whampoa Military Academy of China's Microelectronics Industry." The reporter of Pupu wrote a few publicity drafts, and I plan to distribute them to domestic newspapers and media..."

In the meeting room, Duan Yun was arranging work for several staff members of the company's advertising department.

In the past few years, Duan Yun has invested heavily in advertising. In addition to renewing his CCTV advertising contract every year, he has also established long-term cooperative relationships with hundreds of influential and well-known media in China. The annual advertising investment is as high as several thousand Ten thousand,
He is the biggest benefactor of many well-known media.

Duan Yun realized very early on the importance of the media to a company. In addition to promoting products and corporate image, controlling a certain social mouthpiece will allow him to do many things with half the effort.

In the past few years, Duan Yun has been very high-profile whether he is engaged in charity or business. Every time after a charitable donation, the matter will soon be reported in the newspapers. Although some media will publish some articles questioning Duan Yun, in general, Most of the reviews about him and Tianyin Electronics are positive.

If Duan Yun wants to obtain any benefits, the first thing he has to do is to pay. Without the payment of real money and the binding of benefits, he cannot expand the entire industry by himself.

In order to play the next game of chess well, Duan Yun still has to make some gestures, let the senior leaders hear his voice, and at the same time win the support of some public opinion.

A large amount of national technical talent resources to support a private enterprise will definitely cause considerable controversy in terms of China's current national conditions. It can suppress public opinion in the society to a certain extent, and at the same time relieve the pressure on some decision makers who support Tianyin Electronics Factory.

"Manager Duan, what is the purpose of our article?" Zhou Haiqiang, the manager of the Tianyin Group's advertising department, asked.

Unlike other graduates from the advertising department of Tianyin Group who majored in advertising at Xiamen University, Zhou Haiqiang has a junior college degree. He used to be the chief of the publicity department of a large state-owned enterprise in China, and a member of the Guangdong Writers Association. He is very productive. In the past 10 years of working in a state-owned enterprise, he has published hundreds of articles in newspapers and magazines across the country. Some of these articles have caused some controversy in the society. This person has a keen mind and is good at mobilizing readers' emotions Well, after reading some of his articles, Duan Yun also felt that this person is a rare talent, so he paid a high salary to lure him to the advertising department of his company.

Unlike those young graduates majoring in advertising in the advertising department, although Zhou Haiqiang has not been baptized by the current avant-garde advertising concepts at home and abroad, he has rich social experience and seasoned experience, and can understand Duan Yun's intentions well. He is also well versed in the current national conditions, so the advertising copy he wrote is the most suitable for domestic publicity, and can basically express Duan Yun's intentions very well.

"There are three main points, one is patriotism, the other is selflessness, and thirty shares. I need to invite colleagues from major chip companies across the country to visit and study in our factory, including food, accommodation, and travel expenses. Free training is used to stimulate our domestic industry. The exchange and development of the entire chip industry." Duan Yun paused, and then said: "Let me tell you the truth, this is our SZ city that is about to restart the Science and Technology Park, and the Ministry of Machinery and Electronics Industry will mobilize some scientific research institutes and talents After entering the science and technology park, the city leaders and I also hope that this science and technology park can focus on the research and development of the integrated circuit industry, making it a new national integrated circuit research and development base. It is a big controversy, so I just want to express an attitude, that is, although Tianyin Group is a private enterprise, it can also contribute to society like a state-owned enterprise..."

"I understand!" Zhou Haiqiang nodded to Duan Yun after recording a few words in his notebook.

"Old Zhou, you are still the one to write the copy this time. You are the person who knows me best." Duan Yun glanced at Zhou Haiqiang and said with a smile: "In addition, this copy can be designed to catch people's attention a little bit and create some A small controversy, but not too much controversy, it is easier to arouse people's discussion, I think this kind of person should not trouble you."

"Then I can add some youthful, impulsive and technical fanatic elements to Manager Duan's personality, so that people will feel that you are a little unreliable in doing things, how about that?" Zhou Haiqiang said.

"Yes! As long as it's not morally flawed, or something that easily arouses people's resentment, you can play freely." Duan Yun said.

"Okay." After Zhou Haiqiang wrote another paragraph, he closed the notebook and stuffed it into his pocket.

"This time, I will give you three days. Within three days, you must hand over the copywriting to me. At the same time, you also need to help me contact BJ's media friends. The focus of this copywriting promotion should be on BJ's side." Side..." Duan Yun glanced at his watch and said, "Let's hold the meeting here, do you have any questions?"

When everyone heard the words, they were all silent.

"Then let's end the meeting." After Duan Yun finished speaking, he got up and left the meeting room.

After returning to his office, Duan Yun immediately called his assistant Guo Kai.

"Manager Duan, what's the matter?" Guo Kai asked respectfully after he came to Duan Yun's office.

"Help me collect a list of national microelectronic chip companies and their contact information." Duan Yun settled down.

"Okay." Guo Kai nodded.

"What's more..." Duan Yun pondered for a while, and said, "Help me go to Guangzhou TV Station again and ask if they have a schedule for character interview programs in the near future. If so, I am willing to let them pay Help me do a talk show."

"Manager Duan, you don't need to spend any money on this kind of talk show now. The radio and TV stations in Guangzhou and Shenzhen are eager to invite you to do the show. They have invited you several times before..." Guo Kai reminded.

Duan Yun is a well-known outstanding entrepreneur in the country. He has a great reputation and has always been a representative of the "Shenzhen Miracle". Many entrepreneurs who come to the South to go to sea are Duan Yun as a role model and idol. News programs about him have received a lot of attention Gao, so in the past, I often received invitations from various media in Shenzhen to come to interview and do programs.

"This money must be spent." Duan Yun smiled, and continued: "If we don't spend money to participate in the show, we will follow their script, but if we spend money, they will follow our script interview..."

(End of this chapter)