Countercurrent 1982

Chapter 1410 Times Square
After staying in Hong Kong for two days, Duan Yun and his wife returned to Shenzhen.

At this time, Duan Yun received an invitation letter from the other side of the ocean, inviting Duan Yun to the IBM headquarters in Akmon, New York, USA to discuss cooperation matters.

Obviously, the sample chips that Duan Yun gave to the IBM delegation before should have passed the relevant compatibility tests, and this time he went to New York to sign a relevant cooperation contract.

At the same time, Texas Instruments from the United States also sent an invitation letter. In the invitation letter, Texas Instruments also affirmed the performance of the NAND flash memory chips produced by Tianyin Group, so Texas Instruments also wants to meet Duan Yun in the United States. Please He came to visit his factory, which can be regarded as a kind of courtesy.

After receiving the invitation letter, Duan Yun immediately asked his subordinates to prepare visas and air tickets to the United States, and they were traveling with him, as well as his assistant Guo Kai, translator Li Yun Yang Tiesheng, and his younger sister Duan Fang.

Duan Yun will bring his younger sister with him when he goes to the United States this time. The main reason is that he hopes that his younger sister can go abroad to see more, broaden his eyes, and see the advanced factories and technologies of American multinational giants, so that she can have a certain understanding of the current international advanced technology. learn.

Knowing that she was going to the United States, Duan Fang also seemed very happy. The night before boarding the plane, she didn't fall asleep almost the whole night.

Because there was an invitation letter from a foreign company, in less than a week, all the relevant procedures for going abroad were completed, and Duan Yun and others finally embarked on the journey to the United States.

After dozens of hours of long-distance flight, the plane finally landed at New York Airport in the United States, and IBM also sent a special car to take them to the hotel they had already booked. They were arranged to rest for jet lag two days ago, and they will be taken to the hotel three days later. IBM headquarters visit.

After resting in the hotel for one night, Duan Yun led them to Times Square in Manhattan, New York on the second day.

As the heart of Manhattan, New York and the most prosperous entertainment shopping mall, Times Square is a symbolic area of ​​New York, where important merchants such as the Nasdaq Exchange gather, and it is at the golden crossroads where global wealth and culture meet.

Times Square has an average daily flow of 150 million passengers, an annual flow of more than 5 million people, more than 10 billion subway rides, and more than 1000 hours of live TV broadcasts each year. , Known as "the crossroads of the world".

And when Duan Yun brought his younger sister Duan Fang and others here, they were completely shocked by the bustling and dazzling Times Square. Although they had seen some pictures about Times Square through some newspapers and magazines before, when they really When I came here, the shock in my heart was indescribable.

This is the same as many Chinese who came to the United States back then. They were shocked by the prosperity here, and then wanted to leave this land at all costs, because in the eyes of many Chinese at that time, this was the road of their dreams. , even the best-developed cities in Beijing, Shanghai, and Guangzhou are far less prosperous than 1/10 of this place.

At this time, the billboards of Times Square buildings in New York are almost occupied by Japanese and Korean business groups, including Sony, Panasonic, Samsung and other brand advertisements appearing on huge neon billboards from time to time, blowing the bell of going global. horn.

The fact that these manufacturers can advertise in New York Times Square is not only a chance to show their faces in the business district with the highest traffic in the world, but also shows a strong posture and an ambition to overlook the world.

"One day, our Tianyin Group's products will also appear on these billboards." Duan Yun said to the accompanying people with a smile.

"Brother, how much does it cost a month to advertise here?" At this moment, Duan Fangju pointed to the most conspicuous billboard in the center of Times Square, and asked his brother Duan Yun.

"That's a big Nasdaq screen, and it costs at least hundreds of thousands of dollars a month." Duan Yun said.

"Hundreds of thousands of dollars..." Hearing this, Duan Fang revealed an expression of disbelief.

Regarding advertising, Duan Fang still knows some things. You must know that the best CCTV commercials in China are only 500 million a year. Just a billboard, the monthly display fee is hundreds of thousands of dollars, which is an unimaginable sky-high price.

"It's not too expensive. This should be the block with the highest exposure rate in the world. It seems that there are reporters from the TV station broadcasting live... The billboards here can appear on TVs, newspapers and magazines all over the world. If you count it like this , it’s equivalent to advertising around the world, and it’s worth hundreds of thousands of dollars a month.” At this time, Li Yun who was following Duan Yun on the other side suddenly interjected.

Compared to Duan Fang who has always been obsessed with technology research and development, Li Yun is obviously more interested in foreign affairs than the average person. He has also been to Germany and Japan with Duan Yun before, and he is also very interested in local newspapers and magazines. , and will also spend money to buy some to take back home. Apart from his daily translation work, he basically reads some foreign language books.

In the 80s, it was not difficult to buy foreign language books. As early as 1979, the China National Book Import and Export Corporation established a branch in Guangzhou and set up a foreign language bookstore there to sell some imported books. foreign books and magazines.

At that time, the foreign language bookstore was set up mainly for foreigners who came to China for inspection and work. If Chinese people want to buy books here, they need foreign exchange certificates. This is the same as the Friendship Store. .

However, due to objective conditions such as transportation, many of the imported foreign language books and magazines are expired magazines, and the price will be slightly higher than the price of the original book, because the transportation cost must be considered.

In recent years, most of the foreign-language books, newspapers and periodicals of the Guangzhou Branch of the China Book Import and Export Corporation come from Hong Kong, and are also allowed to be purchased in RMB, which has gradually widened the distance between Chinese and foreign books.

However, not all foreign language books can enter the country. During this period, some censorship must be passed to filter out some "capitalist dross" publications. However, many mainstream foreign magazines have entered foreign language bookstores in Guangzhou.

In fact, the prices of these foreign magazines are very high, much higher than domestic newspapers and magazines. It is difficult for ordinary people to subscribe for a long time with the income of domestic salaried workers, but for a "little rich woman" like Li Yun, there is no pressure.

So in the past two years, Li Yun has also learned a lot about foreign situations through going abroad and being introduced by magazines, and she has already taught herself MBA business administration and other subjects since last year. She obviously has a longer-term consideration for her future...

(End of this chapter)