Countercurrent 1982

Chapter 1422 Shenfang Group
"That is, you must cooperate with Shenzhen Real Estate Group and use their name to purchase high-quality real estate in Hong Kong. Only in this way can you implement your current plan." Duan Yun said to his wife.

"Cooperate with Shenfang Group?" Cheng Qingyan frowned slightly when Cheng Qingyan heard the words, only to hear her continue: "This is not very good, if you cooperate with Shenfang Group, you have to give the other party some benefits, otherwise, how could they be with you?" They cooperate, and the other thing is to let Shenzhen Real Estate Group help us buy a house and land in Hong Kong, how will the benefits be distributed then? People can buy it themselves, and they don’t need their help at all?”

"Shenzhen Real Estate Group has no problem buying houses in Hong Kong, but don't forget that they don't have that much money, and what they need to buy houses in Hong Kong is foreign exchange. As a state-owned enterprise, it is very difficult for them to receive a large amount of foreign exchange from banks. Difficult thing." Duan Yun smiled slightly, and continued: "But our Tianyin Group has a lot of foreign exchange on hand, as long as you are willing to lend them some foreign exchange, I think they should be very willing to help."

"It really works?" Cheng Qingyan's eyes lit up when she heard this.

"Absolutely no problem. Although Shenfang is a subsidiary company of the SZ municipal government, our city government is also in urgent need of foreign exchange. It is impossible to allocate too much funds to the three-party group. In addition, the Shenfang group used to do deep work in Hong Kong. Real estate development is to buy a piece of land, then build a building and then sell it. Although this can make a lot of profits, the return cycle of funds is very long, ranging from one to two years to three to five years. So once they invest In Hong Kong real estate, funds will be trapped in the short term, and there is no extra funds to invest in other Hong Kong real estate.” Duan Yun paused, and then said: “But if we are willing to lend him some money, it will increase their profits. space, let’s ask him to help a little, there shouldn’t be any problem.”

"My husband, you are amazing. I never thought about cooperation before..." Cheng Qingyan said.

"That's why I told you to calm your mind. No matter how powerful a company is, sometimes he has to cooperate with a lot of smaller companies." Duan Yun glanced at his wife, and then said: " No company has the strength to conquer the world. When it comes to some new fields, especially when entering a place that we have never designed before, someone must help us explore the way first. There is an old saying when we go to Hong Kong to develop the market this time It is called a strong dragon that does not overwhelm the local snakes, not to mention that compared with the big groups in Hong Kong, they are the raptors, and we are just small snakes. We can't figure out our position, and some things can't be done at all."

"I understand." Cheng Qingyan nodded and said.

"There is one more thing you need to be clear about. The Shenzhen Real Estate Group is also one of the important sources of funds for our SZ city government. Our current city government needs a lot of money to develop. In the future, we will not only cooperate with the Shenzhen Real Estate Group in Hong Kong, In China, you can also cooperate with Shenfang Group for development, if you want to make the plate bigger, you can’t do without a piece of the pie.” Duan Yun added.

As the earliest real estate development company established in the Shenzhen Special Economic Zone, it has created many "firsts" in the history of real estate development, including: the first paid use of state-owned land; Raise development funds by means of sales; the first to implement public bidding for construction projects according to international practice; the first to establish a property management company to manage all-round development of buildings and residences; the first auction of land use rights held in Shenzhen Special Economic Zone On the outskirts and so on.With the spirit of "dare to be the first in the world", Shenfang Group has made great contributions to China's real estate industry, economic construction and social development of Shenzhen Special Economic Zone.

The current head of Shenzhen Real Estate Group is Luo Jinxing, who can be said to be the father of China's real estate industry. He founded China's first real estate company, Shenzhen Special Zone Real Estate Company, which is today's Shenzhen Real Estate Group. In 1980, Luo Jinxing established a real estate company in Shenzhen Special Economic Zone with a registered capital of 4 bicycles. When Luo Jinxing Shenzhen Real Estate went public in 1993, its assets had reached 68 billion.

Luo Jinxing searched hard for a solution, and finally he found Hong Kong on the other side. At that time, the real estate market was very developed, and the land in Hong Kong could be bought and sold freely.At that time, it was still not allowed in the mainland, and it was expressly prohibited by law.Luo Jinxing thought that if the land in Shenzhen could also be bought and sold, then a large sum of money could be raised.

After Luo Jinxing discussed with the leader, the leader suggested that Luo Jinxing find a way to brush the ball, so Luo Jinxing thought of a way and proposed a "compensatory trade" method, and he found a Hong Kong businessman to cooperate.The Hong Kong businessman from Shenzhen paid the money. After building the house, the Hong Kong businessman is responsible for selling it in Hong Kong. Shenzhen gets 8% of the profit, and the Hong Kong businessman gets 2%.

For this reason, in 1980, Luo Jinxing established the Shenzhen Special Economic Zone Real Estate Company. Initially, Shenzhen coordinated about 4 yuan of funds, but due to the limited funds at that time, it was not implemented.Luo Jinxing had no choice but to borrow 4 yuan from a Hong Kong businessman first, and then set up a company.Initially, the company's assets were only 4 bicycles.

Soon after, the first community in Shenzhen started construction and started selling in Hong Kong. At that time, the price per square meter was 2750 yuan.At that time, it was only one hundred thousand of the housing price in Hong Kong. At the same time, you can also get a Shenzhen hukou when you buy a house.After this project was launched in Hong Kong, it has been sought after by the market. Many overseas Chinese bought it very much, and many investors also bought it one after another.

When this community was completed in 1981, Luo Jinxing learned the Hong Kong model and established the first property company in the Mainland. In 1983, Shenzhen's policies began to loosen, and many developments in real estate began to be written into the charter, and then the Shenzhen Housing Management Bureau began to be divided into four.Luo Jinxing began to take charge of the real estate company in Shenzhen Special Zone.

By 1988, Shenzhen Real Estate Group had begun to take shape, with fixed assets of more than 8 million RMB, 700 branches and offices in major cities across the country.

But even so, Shenzhen Real Estate Group is still very short of funds, especially foreign exchange, which has greatly constrained their pace of developing Hong Kong real estate. Even in the mainland, they are also facing fierce competition from many real estate manufacturers. In 1988, there were 3124 real estate companies across the country, including some powerful Hong Kong-funded companies. Although Shenzhen Real Estate Group has always remained in the first echelon by virtue of its location advantage, its investment in some key domestic projects In fact, because of insufficient funds, they were "cut off" by Hong Kong-funded enterprises, and the lack of foreign exchange also made them powerless to develop foreign real estate markets...

(End of this chapter)