Countercurrent 1982

Chapter 1470 Return to Las Vegas

A week later, Duan Yun boarded a plane to the United States to participate in this year's CES exhibition.

As early as a year ago, Duan Yun had already submitted an application to the CES exhibition party in advance, and finally obtained the qualification to participate in the exhibition.

Telling Group can be said to be the first company in mainland China to participate in the CES exhibition. Prior to this, CES exhibitions have always been the stage for developed countries such as the United States, Europe, and Japan. As a third-world country with relatively backward technology, mainland China can participate in such a The exhibition is an incredible thing in the eyes of many people.

For a long time, the only platform for electronic products in mainland China to enter the international market is the domestic Canton Fair in spring and autumn. However, compared with exhibitions such as CES, the Canton Fair in Mainland China has little influence. In addition to attracting some buyers to buy energy, Except for foreign manufacturers of minerals and textile handicrafts, electronic dealers from other European and American countries will not participate in China's Canton Fair at all. Only some countries in Southeast Asia and Africa are interested in Chinese electronic products with extremely low prices.

Therefore, if Duan Yun wants to sell his Tianyin Group's electronic products internationally, he cannot rely solely on the Canton Fair, but needs a larger publicity platform.

The world's three major electronic product exhibitions, including CES, have become new platforms for Duan Yun to focus on. If Tianyin Group wants to become a multinational company, it must have the courage and courage to "go global" in the face of a larger international market. courage.

In the process of applying for the qualification to participate in the CES exhibition, Tianyin Group also faced some twists and turns.

As early as 1986, when Duan Yun participated in the CES exhibition for the first time, he had already applied to the CES exhibition organizer for a booth.

If an enterprise wants to participate in the CES exhibition, it must apply to the exhibition organizing committee one year in advance. If the application is approved, the exhibitor must also pay a booth fee to the exhibition organizing committee. The bigger we are, the higher the price, the best Booth, the daily booth cost is about 40 U.S. dollars. This price is very astonishing. At that time, this price was almost equivalent to the total profit of large and medium-sized state-owned enterprises in China for a year. Therefore, for enterprises with insufficient financial resources, they There is simply no ability to participate in such a show.

Of course, CES also has some small booths, the booth price is about 500 US dollars to 1 US dollars per day, but the location of such booths is relatively remote, and the space is small, and some are even less than 10 square meters, so naturally it will not attract many people. focus on.

Therefore, to a certain extent, an exhibition like CES is actually a good opportunity for major international technology companies to "shine their muscles". Enterprises with average strength can only act as green leaves, and they will not even be approved at all.

And from the earliest time when Duan Yun applied to CES exhibition, he deeply felt the "discrimination" of the organizing committee against mainland Chinese companies, although Duan Yun made sufficient preparations every time, including corporate information, products The projects were all listed very clearly, and they also expressed their willingness to rent the venue at a high price, but they were not approved in the end.

But things began to change from the year before last. After publishing papers related to NAND flash memory chips in the "Scientific American" magazine, the American scientific and technological circles began to pay attention to the development of China's electronic technology. Yun stretched out an olive branch and bought their chip patent license. It can be said that this incident is the most sensational news for Chinese mainland technology companies in the United States in the past 10 years. It is precisely because of this that the organizers of the CES exhibition began Changed his attitude, and after the political turmoil last year, he agreed to the application of Tianyin Group to participate in the exhibition, and gave them a relatively good booth.

Duan Yun, assistant Guo Kai, and translator Li Yun flew to Las Vegas, USA. After getting off the plane, they went directly to a five-star hotel in Las Vegas.

Different from the last time he came to the United States to participate in the exhibition, this time Duan Yun participated in the CES exhibition as an exhibitor, and the company responsible for contacting the exhibitors, arranging the booth and conducting the reception work was organized by the branch of Tianyin Group in the United States. Before Duan Yun came to the United States, Liang Mengsong had personally led the team to Las Vegas, and cooperated with the organizer to arrange the booth.

"Mr. Duan is good!"

At the gate of the hotel, Liang Mengsong and one of his assistants had already been waiting there. Seeing Duan Yun's arrival, they immediately greeted Duan Yun with a smile on his face.

"Who is this?" Duan Yun asked curiously when he saw a Chinese woman standing beside Liang Mengsong.

"This is my assistant secretary, named Jin Xuanying. He graduated from Seoul University in South Korea in the early years, and later studied for a doctorate at the University of California in the United States. We both worked in AMD before. He was my assistant at that time..." Liang Mengsong Introduced with a smile on his face.

"It turned out to be Korean, hello, hello." Duan Yun suddenly realized when he heard the words, and quickly greeted him.

Telling Group's R&D center in the United States, except for Liang Mengsong, many of them are Liang Mengsong's cronies brought over from AMD. Every week, Liang Mengsong will send the files of new recruits to Telling Group's headquarters for approval by Duan Yun.

Duan Yun hired all the talents recruited by Liang Mengsong. It can be said that he has a lot of trust in Liang Mengsong, because Duan Yun knows that Liang Mengsong is not a speculator, but a real businessman. From the performance point of view, it is easy to see.

Moreover, in the United States, apart from Liang Mengsong and Hu Zhengming, Duan Yun could not find more trustworthy people, so Duan Yun has always entrusted Liang Mengsong to do the research and development center in the United States, as long as he can come up with what he wants within the specified time limit. For the most important research and development results, other things have never been too much intervention.

As for this Korean assistant named Kim Hyun-young, Duan Yun has seen her resume before, but the photos are slightly younger than her own, and they should have been taken a few years earlier.

"Hello Mr. Duan." Jin Xuanying also shook hands with Duan Yun respectfully at this time.

After a few simple greetings, Duan Yun and his party entered the hotel.

That night, in the restaurant on the second floor of the hotel, Duan Yun and his party ate and chatted with Liang Mengsong and his assistant to learn about the CES exhibition.

The booth that Duan Yun applied for this time is quite good. It is located on the left side of the No. 1 area. The booth in front of him is NEC of Japan, and the left and right sides are manufacturers from Europe. It was built three days ago, and mainly exhibited the NAND chips of Tianyin Group, as well as personal computers equipped with USB and Tianyin motherboards.

Compared with the multinational giants at the exhibition, the booth of Tianyin Group is a bit shabby, and the exhibits are only two, but in any case, this is the first time for a mainland Chinese company to participate in an international exhibition such as CES, which can be regarded as a remarkable breakthrough .

(End of this chapter)