Countercurrent 1982

Chapter 1518 Ambition
Hearing this, Duan Yun showed an expression of approval.

In fact, as Li Yun said, in Asia before the 90s, the main export destinations for low-end and mid-end electronic products were the Four Asian Tigers.

The economies of the Four Tigers are all export-oriented economies.For countries or regions with small regions, an export-oriented economy is an inevitable choice.The extroversion of the economy will weaken with the increase of the country, and the United States is a country with a low degree of extroversion.

Among the four little dragons, Hong Kong and Singapore also had relatively developed light industries in the early days. However, with the development of society, the economies of these two regions gradually turned to finance and port trade. In the early 90s, Hong Kong and Singapore There are not many light industries in Singapore, and most of them have been transferred to mainland China and other countries in Southeast Asia.

Taiwan and South Korea have always maintained a very good industrial foundation, especially the electronics industry. Since the end of the 60s, Taiwan and South Korea have successively deployed the microelectronics industry, and in some low-end electronics industries, they have occupied a certain international market share. market share.

Among them, from the 60s, Taiwan began to develop light industries, including textiles, hardware, clothing, glass, etc. At that time, the scale of these industries was small and labor-intensive, but it took on a large number of surplus labor.

By the early 70s, Taiwan's light industry and small commodities were already extremely competitive in the world market.At that time, Taoyuan Airport in Taiwan was very busy. Small businessmen on the island took suitcases containing samples produced by the company and flew around the world to find orders and markets.Because of the high quality and low price and the wide variety, many of them have occupied the European and American markets.

Like Taiwan, South Korea is also an export-oriented economy. It is very important to open up international markets. In order to solve the employment of the poor and earn foreign exchange, Koreans in the 60s and 70s were all over the world looking for business.

South Korea's national strength is limited, and it is impossible to invest in heavy industries everywhere. It can only choose strong enterprises to focus on supporting, reducing and exempting taxes, and providing long-term low-interest loans.With the support of the government, a group of enterprise groups rose up and quickly controlled the economic lifeline of South Korea, such as Hyundai, Samsung, Lotte, SK, LG, Hanjin, Pohang, Kumho Asiana, Doosan, etc., which we are familiar with chaebol.

In addition, in the 80s, a large number of scientific research institutions were established in South Korea, high-tech talents were introduced, and enterprises also vigorously rewarded innovative scientific research and development. These measures directly improved the technological content of Korean products and also promoted the rapid development of the Korean economy. From 1982 to 1986, the average annual growth rate of South Korea's GNP reached 8.6%, and from 1986 to 1988, it exceeded 12% for three consecutive years. It was still the fastest growing country in the world at that time.

In the current world, Japan and the United States have the strongest technology in electronic products, followed by European products. As for some low-end electronic products, South Korea and Taiwan occupy a lot of shares. Li Yun also sees through This is why it is suggested that Duan Yun Tianyin Group's future electronic products should first benchmark against Taiwan and South Korea, and then launch a conflict with high-end products after occupying a sufficient share of international low-end electronic products.

It is very commendable for Li Yun to have such thinking. Her business thinking is very realistic and she has her own clear goals.

"...I have also participated in several Canton Fairs on behalf of the company before, and I have met many foreign customers. No matter how hard I try to introduce how advanced our company's products are, they are always interested in those low-end products with very low prices. For some products, some simply came to me with product introductions from South Korea and Taiwan to ask me if we could produce similar products with lower prices..." Li Yun raised her eyebrows and continued: "In the eyes of foreign customers, China is a low-quality product. High-end product processing plants, even if we produce products with the same quality and performance as the United States and Japan, if there is no great price advantage, people will not buy them at all, even if they are miscellaneous products produced by some small foreign manufacturers, in terms of brand overflow value, It is also much higher than the products produced by the best domestic companies. This is an international business perception, which cannot be changed by our company, so I think that if you want to make money, you still have to work hard on low-end products... "

"You're right." Duan Yun nodded upon hearing this, and said approvingly, "You can see this very clearly. The fact is true. Electronic product brands in mainland China have not yet been recognized by foreign countries."

"I know Brother Duan, you have always wanted to develop your company into a multinational company and make the world's top electronic products, but at least for now, we still have to face the reality." Li Yun paused, and then said: "At present The performance of the single-chip microcomputer developed by our Hong Kong branch is indeed good, but I have communicated with customers, and I feel that they don’t need such a high-performance single-chip microcomputer at all, and they can completely reduce the performance and reduce the cost..."

"Reduce performance?" Duan Yun looked at Li Yun in surprise.

"Yes, if you want to make money with this kind of single-chip microcomputer, you must reduce the cost. Some electronic components don't need to use the best at present." Li Yun looked at Duan Yun, and then said: "Brother Duan is a person with great ambitions. Keep improving the products and strive to achieve the best, but we also need to consider the needs of customers and the reality of the market. In this regard, I think Lenovo has done a good job. The performance of their single-chip microcomputer is much better than ours. The electronic components used They are all low-end products, but they do make a lot of money. As far as I know, last year, they made more than 1000 million by selling single-chip computers..."

"Have you studied Lenovo?" Duan Yun said in surprise.

For a long time, Duan Yun established this Hong Kong branch mainly for the research and development of PC products, and its function is a research and development center. Duan Yun did not expect that Li Yun would take the initiative to research competitors and intend to open up the market.

"If you know yourself and your enemy, you can win all battles. Besides, our Tianyin Group is the leader of private technology companies in the mainland, and we can't lose to Lenovo." At this moment, a flash of arrogance flashed across Li Yun's face, and she continued: "I think with the strength of our group company, we can definitely earn more money than Lenovo. Lenovo can earn 1 million, and we can earn at least 000 million, 2 million or even more."

"Are you so confident?" Duan Yun asked with a smile.

Hearing this, Duan Yun had actually seen Li Yun's intentions.

Unlike others, because Duan Yun has very close contacts with Li's family, she knows Li Yun better, and knows that she is a very ambitious girl who is unwilling to be mediocre.

"I have confidence in our company."

"That's good..." Duan Yun pondered for a moment, only to hear him continue: "If you can make a profit of 2 million Hong Kong dollars for the Hong Kong branch this year, I will officially appoint you as the head of this company." General manager!"

(End of this chapter)