Countercurrent 1982

Chapter 1566 Auto Industry Community

When New Year's Day came in 1991, Duan Yun held a large-scale New Year tea party in the group company, including all core technical personnel, middle and high-level management of the group company, and outstanding front-line employees gathered in the company's auditorium to celebrate the arrival of the New Year.

At this tea party, Duan Yun first made an impassioned summary of last year's work, and then presented awards to some of the employees who made great contributions. In addition to honorary certificates and cash, Duan Yun also gave these factory elites A part of equity incentives for core staff.

The so-called equity incentive is.It is an incentive method to give business operators certain economic rights through the form of the company's equity obtained by the operator, so that these employees can enjoy part of the company's dividends, so as to better serve the company for a long time. However, this kind of equity cannot be resold. Finally, the equity must be returned to the company. To put it bluntly, it is a means of dividends.

Tianyin Group has developed rapidly in the past few years. In 1990, the profit for the whole year exceeded 1 billion RMB for the first time, which did not include the invisible increase in fixed assets of Tianyin Real Estate Company. This is a very astonishing figure. He let Tianyin Yin Group has firmly secured its position as China's No. 16 private enterprise and even a leading enterprise in China's electronics industry.

Nowadays, Duan Yun does not disclose the company's specific financial report to the public. In line with the principle of avoiding the publicity, Tianyin Group has become a lot lower-key since last year, but the internal employees know that the current Tianyin Group is already very powerful , strong enough to disdain most of the large state-owned enterprises and joint ventures in China.

A few days after the company's New Year tea party, Duan Yun suddenly received an invitation letter from the SH municipal government, asking him to come to Shanghai in mid-January to participate in a seminar on the development of China's auto industry, and the person in charge of hosting the seminar It was none other than Duan Yun's former boss Rui Yang.

In fact, as early as more than a month ago, Duan Yun and Ruiyang had a phone call. In the middle of the phone call, Duan Yun told Ruiyang that two companies under his group had successfully listed, and that Longteng Machinery Processing Factory had been invested by Poly Group, and that Successfully obtained the production license of the automobile industry, becoming the first domestic private enterprise that can enter the automobile industry.

For Duan Yun and Ruiyang, this incident is very worthy of celebration, because the two of them got along with cars in the early years, and became close friends in previous years. In the early years, Ruiyang even He also planned to let Duan Yun come to Shanghai to develop, but due to the state's restrictions on private enterprises' involvement in the automobile industry, the last thing ended without a problem.

Now that Duan Yun's company has obtained the automobile production license again, the two of them have the opportunity to cooperate again, so taking the opportunity of this seminar, Ruiyang plans to discuss this matter with Duan Yun face to face.

In 1990, Shanghai's automobile industry ushered in a new stage of development.

Shanghai can be said to be one of the earliest cities in the development of China's automobile industry. Shanghai brand cars began mass production in 1963. At the beginning of the reform and opening up, it was a commodity exclusively controlled by the state. Only cadres above the county and regiment level could ride it. Enterprises had no right to buy them, and after 1983, the auto factories, which were increasingly in danger of survival, began to sell cars to the public privately, each priced at 2.5 yuan. At that time, the old workers of the Shanghai Automobile Factory recalled: They were all terrified and on tenterhooks, for fear of making any political mistakes.

And just when the Shanghai brand car shyly hovered on the edge of the market, in 1984, German Volkswagen invested in China and established the first Sino-foreign joint venture car factory. Over the years, German investment in China has increased year by year. Last year, Santana car The annual output has reached 1 units, which is quite astonishing. This year, it is close to the total output of Shanghai Car in the past 6 years, and it has become the number one car brand in the Chinese market.

In August last year, the American "Business Weekly" commented that in 8, Shanghai Volkswagen's after-tax profit exceeded Volkswagen's global profit target in one fell swoop. An ordinary Volkswagen Santana sedan can only be sold for RMB 1990, which is almost 17.8 times the world average price of this product.

Obviously, the astonishing profit margin is an important reason for the Chinese side to finally decide to abandon the Shanghai brand sedan.

Since the establishment of Shanghai Volkswagen in 1985, the original Shanghai Automobile Factory has survived in name only. Among the 2900 people present, 1600 business backbones have all gone to the new joint venture factory. Re-investment, the Shanghai brand sedan lingered for several years under the situation of being abandoned, and finally could not support it.

At the end of last year, relevant state departments decided to scrap 4 million old cars manufactured before 170 in the next four years. Most of the Shanghai brand cars are listed here. Undoubtedly, it is a great benefit, but unfortunately those old state-owned factories have no chance to share the cake.

The South China Morning Post quoted an official of the material department as saying: The government will help replace agencies and enterprises with new vehicles. , These new cars are mainly produced by China's joint venture factories with the United States, Japan, Germany and France.

The disappearance of Shanghai brand cars is a symbolic event. Under the double impact of multinational corporations and new private enterprises, the old state-owned enterprise brands that were once extremely popular have all withered one after another. An era finally recedes its last ray of light reluctantly. .

The final demise of the old state-owned automobile enterprises has brought huge opportunities to Shanghai Santana, which also means that in the next few years, Shanghai Santana will usher in great glory. The SH government brings huge tax revenue, and at the same time drives the rapid development of the entire Shanghai automobile industry.

But one of the problems is that until now, the localization rate of Santana cars has not exceeded 25%. The import of a large number of parts and components requires a huge amount of foreign exchange, which has also brought a lot to the auto companies and even the SH city government. It is under such a premise that accelerating the nationalization of Santana has become an important issue facing the SH government.

In order to realize the localization of Shanghai Volkswagen, in the past few years, led by the SH municipal government, the Santana car localization community has been formed with the participation of more than 20 parts factories in 200 provinces and cities, and the strength of the national automobile industry has It conducts technical research.

In the early years, due to the state's policy restrictions on the entry of private enterprises into the automobile industry, Tianyin Group has never entered the community of Santana Automobile Nationalization, but now with the Poly Group's investment in Longteng Machine Processing Factory, Duan Yun finally has The "ticket" to join this community...

(End of this chapter)