Countercurrent 1982

Chapter 1586 Jinbei Car
In the early years, if Duan Yun wanted to enter the automobile industry, he could only participate in product research and development by himself, and then lead technicians and front-line workers to improve the technology little by little, and finally manufactured products that could meet market demand. It needs a little bit of accumulation and development, and every step is full of challenges.

But now, after Duan Yun, who has a strong capital, enters the automobile industry, he doesn't need to start from the lowest level. He can use capital acquisitions to give himself a very high starting point.

The localization of Santana cars is indeed a piece of fat. However, considering that there are hundreds of state-owned enterprises participating in this competition, and even if they can finally win the bid, the annual output of Santana cars is only tens of thousands of units. The biggest profit is the naked eye. It can be seen that the profit ceiling is so high that it may not even be able to offset the research and development costs.

Another point is that Duan Yun intends to bring in a large number of experts from the Soviet Union in the next step. Among them are not only experts in gearboxes, but also experts in automobile engines, tire brackets, vehicle shells, electronic instruments, etc. With such a powerful With strong R&D capabilities and Tianyin Group's strong capital, it would be a waste of talents if it does not do vehicle research and development, and the upper limit of development is also very low.

It is precisely because of this that Duan Yun began to consider engaging in vehicle research and development by himself, and developed the first domestically produced car with international standards.

Duan Yun has even made a plan. Even if he acquires this auto company that has been unprofitable for several years, he will continue to invest, because he needs to use this company to train his R&D team and at the same time accumulate technology for the future. It lays a solid foundation for the production of domestically-produced automobiles with international advanced level.

Although Tianyin Group has obtained the license to enter the automobile industry, and at the same time obtained the requirements from Shanghai, it can invest in the construction of factories there, but this has limitations, because domestic automobiles have not yet achieved full production capacity. The market-oriented system still applies the management model of the planned economy, so it is necessary to follow the instructions of the superiors for the production of any parts, and Duan Yun's enterprises are no exception.

In addition, although Duan Yun has plenty of funds, if he wants to set up his own automobile factory now, on the one hand, he has no land and policy support, and on the other hand, he does not have a complete supply chain for parts and components, and the cycle of building and debugging equipment is very long. If these problems cannot be solved, even if Duan Yun has money, it will be very difficult to accomplish this matter.

Therefore, the fastest and most effective way for Duan Yun to obtain the R&D and production capacity of complete vehicles is to acquire a state-owned enterprise.

However, private enterprises have enjoyed the benefits of a state-owned enterprise. In the current domestic environment, it is simply impossible, but this kind of thing is not absolute, because the market operation is difficult, and some state-owned enterprises lacking funds have begun to issue funds to the public in order to raise funds. stocks, which gave Duan Yun a good opportunity.

In his previous life, Duan Yun had heard the story of Yang Rong and Shenyang Jinbei Automobile. In the early 80s, Shenyang’s automobile industry was still weak. An automobile factory produced 130 small trucks, and a car factory produced "small bread". These two enterprises belonged to the then Shenyang Agricultural Machinery and Automobile Industry Bureau.

Director Zhao Xiyou was ordered to combine more than 1987 auto parts companies in the city into Jinbei Automobile Company in 50. Due to lack of funds, the Jinbei leader who was eager to raise funds decided to issue shares.

On July 1988, 7, with the approval of the SY City Branch of the People's Bank of China, the Golden Cup began. The first stock issued in New China was a registered convertible participation accumulation preference stock, which was divided into internal enterprise employee shares and external public shares. A total of 11 RMB preferred stocks were sold, with a face value of 100 yuan per share, and a total of 100 million yuan was raised.

But at that time, Chinese people didn’t know much about stocks, thinking that stocks were just a piece of waste paper, so the stock issuance was not smooth, and there were not many people who bought it. Basically, the leaders and party members in the factory took the lead in buying the part. The stock purchase period has long passed, but there are still a large number of stocks that have not been sold.

When the SY City Government was at a loss, Yang Rong appeared at the right time. Yang Rong was born in the late 50s. When he joined the army in his early years, he was said to have been wounded in the Sino-Vietnamese War. In 1988, he suffered another serious injury. Opened it, and miraculously in the history of Sanjin surgery, those without disabilities survived. After that, they both cherish and despise life.

Later, he obtained a Ph.D. in economics from Southwestern University of Finance and Economics. He came from a humble background, and through hard work and Tiananmen, he went to the road of financial operations and established Brilliance Corporation in Shanghai to conduct securities transactions.

When Yang Rong was introduced to the local SY city government executives and Shenyang Jinbei, with his unique vision, he used the money he earned in the stock market to buy 4 million Jinbei shares at a price of one yuan per share. At that time, it was book-entry stocks, packed in dozens of cardboard boxes, transported back to Shanghai by plane, and placed in the basement of Building 600 of Donghu Hotel. It took more than half a month to find some students from Shanghai University of Finance and Economics. Fill in the name transfer one by one.

Yang Rong himself is not a technical background, he is completely ignorant of automobile research and development and production, as a financial expert, he started to operate this enterprise with the idea of ​​a financier, in his opinion, if a state-owned enterprise wants to be transformed, it must introduce a large amount of foreign capital , but financing channels were limited at that time, and a large amount of international financial capital could not enter China. However, if Chinese companies can be listed in the United States, there will be many benefits.

So under his series of careful packaging, coupled with the strong support of the SY city government at the time, finally on July 1992, 7, Jinbei Automobile stock was listed on the Shanghai Stock Exchange as the first large-cap stock of a state-owned enterprise. 24 million stocks were cashed out, and a profit of 1 million was obtained, earning the first pot of gold.

Later, Yang Rong’s Brilliance was successfully listed in the United States. As the “first share of a socialist country”, it caused a great sensation on Wall Street. It was oversubscribed 1 times and raised 35 million US dollars, which made Yang Rong’s Brilliance a profit. Bowl full.

In the following years, Yang Rong relied on him to be good at calculating and using the rules of the financial game to firmly control the Jinbei Automobile in his own hands.

Although Yang Rong eventually became over-inflated due to proper growth, and gradually became arbitrary, he could no longer listen to different opinions. He made a lot of aggressive and unscientific and rational actions in the enterprise, which once pushed the company into danger. In the end, he fled to the United States due to suspicion of economic crimes, while Brilliance Company was comprehensively investigated and verified by a working group established by Liaoning Province, and Yang Rong permanently withdrew from the stage of the Chinese capital market.

(End of this chapter)