Countercurrent 1982

Chapter 1597 Shenyang Electronics Industry

In Shenyang in the 80s, there was a commercial street named Sanhao Street with a total length of 2.7 kilometers and a total area of ​​30 hectares.It used to be a thriving electronic market comparable to BJ Zhongguancun and Shenzhen Huaqiangbei, and it was also an important part of the "Shenyang National High-tech Industrial Development Zone" back then.It has witnessed the prosperity of high-tech industries in the entire northeast region.

In the early 20s, the vast majority of households in Shenyang did not have TV sets. At that time, they were black and white TV sets of about [-] inches. At that time, TV sets were always in short supply. They were not only purchased by tickets, but also often had to go through the back door.

At that time, most of the TV products on the market were made in Japan and Taiwan.But at that time, the "Shenyang" TV set and the "Baihua" TV set produced by the Shenyang TV Factory, born out of the No. [-] Radio Factory, became highly respected TV products in the market.

In addition to electronic products such as TV sets in Shenyang, Shenyang also has a nationwide chain of electronic shopping malls.

"Buy appliances, go to Mulan, Mulan has a full range of home appliances." In the 80s, this slogan was flooded in the streets and alleys of Shenyang, and even the shadow of Mulan can be seen everywhere in the Northeast.At the end of the 80s, today’s home appliance chain giants Gome and Suning were still in a corner, and hadn’t gone out from BJ and Nanjing to enclose land all over the country. Shenyang Mulan, a home appliance chain company born in Shenyang, had already grown from Jichi Counter has developed into Mulan Electronics Group with subsidiaries and chain stores in 7 cities in 34 provinces across the country, with an annual turnover of 6 million yuan.

At its peak, Mulan Electronics had 206 chain stores, with an annual turnover of more than 5 million yuan, an annual profit and tax of about 5000 million yuan, and a share dividend rate of 16%.In 1990, the curtain of China's capital market was lifted, and Mulan Company became the only private enterprise among the 30 joint-stock pilot enterprises in the country.

In 1987, "Shenyang Mulan Home Appliances Chain" under Mulan Group may be the earliest home appliance chain sales enterprise in China. In the early 90s, when the group was at its peak, Mulan Group opened more than 200 home appliance chain stores in China.

The success of Mulan Electronics was mainly due to the short supply of durable products at that time, and many large-scale commodities were supplied by ticket. Therefore, some successful businessmen in Shenyang in the early days mostly relied on "approval documents" to obtain cheap commodities, and then sold them on the market to earn money. price difference.At that time, Mulan Electronics, taking advantage of the advantages of Liaoning's local electronic products and some well-connected people, successfully obtained a large number of products.Shennuxi refrigerators in Shenyang, Shen Leman water heaters, Jinfeng color TVs in Fushun, Dongfang Qiluowa refrigerators in Dandong, and Haiyan TVs in Dalian were all domestic famous brand products at that time, and these products were produced in Liaoning.

Some of Duan Yun's electronic products are sold through the Mulan Electronics Mall, and the sales are relatively high.

However, because Mulan Electronics was a family business at the time, although there were many innovations, the management was relatively chaotic, and some family conflicts caused Sun Feng, the founder of Mulan, to be sued many times by members of the family.At that time, Mulan Electronics' three-to-five-year payback sales model also aroused criticism from the market.

In addition, there is another company that Duan Yun values ​​very much, and that is Shenyang Battery Factory.

At that time, Shenyang Storage Battery Factory was one of the key backbone enterprises of the Ministry of Machinery and Electronics Industry, the largest professional manufacturer of lead-acid batteries in my country, a national large-scale second-class enterprise, and affiliated to the SY City Machinery Industry Administration.The National Battery Industry Centralized Research Institute, China Battery Product Testing Center, Battery Industry Association, Standardization Committee, Intelligence Committee, and Technical Committee are all set up in this factory, becoming the main production, scientific research, and testing base of the same industry in the country.

工厂设有9个生产车间、3个分厂、38个管理处室，职工4037人。工厂拥有主要设备78台，其中精大稀设备20台，引进设备75台(套)。机动车51辆，规模相当的庞大。

Automobile battery is also a technical field that Duan Yun must overcome in the future. If he can cooperate with Shenyang Battery Factory in the future, it will bring great help to him in the development and production of domestic automobiles.

Moreover, investing in Shenyang's electronics market is different from investing in Jinbei Automobile Factory this time. Duan Yun does not need to invest too much money. Tianyin Group currently has many mature and popular electronic product production technologies. The order can be transferred to Shenyang. With Shenyang's irreplaceable location advantage in the three northeastern provinces, he can completely regard this place as a production base in the north.

That night, Duan Yun chatted happily with the leaders of these provinces and cities.

In the next two days, the matter of becoming a shareholder of Jinbei Automobile Factory went smoothly. Duan Yun bought 4600% of the shares of Jinbei Automobile Factory with 46 million yuan. In addition, the two parties also signed a formal cooperation contract. With the support, the contract indicates that Duan Yun enjoys the company's product research and development project approval, as well as the leading authority of market sales.

The stock of Jinbei Automobile Factory is a bearer stock of 100 shares. Duan Yun packed hundreds of thousands of shares in hundreds of boxes, and then specially rented a plane to transport them to Shenzhen. In the basement of his own villa, it was properly kept.

Winning the shares of Jinbei Automobile Factory means that Duan Yun has taken an important step in the automobile strategy in the north. In the future, he will mainly focus on the research and development and production of domestically produced automobiles in the two cities of Shanghai in the south and Shenyang in the north. The two strategic fulcrums that guide each other domestically.

After transporting the stocks back to Shenzhen, Duan Yun immediately sent several technicians from the company to Shenyang. The first step was to ask his technicians to conduct technical research and data collation at the Shenyang Automobile Factory for the next step in Shenyang. Jinbei Automobile Factory established a research and development center to lay the foundation.

Regarding the listing of Shenyang Jinbei Factory, Duan Yun privately found Dong Guoliang, general manager of SZ City Investment Management Company and supervisor of the Shenzhen Stock Exchange, and Yu Guogang, deputy general manager of the Shenzhen Stock Exchange.

Duan Yun and these two people have a very good personal relationship. When preparing for the Shenzhen Stock Exchange, Duan Yun contributed money and efforts, including the current trading platform and software used by the Shenzhen Stock Exchange. They were also purchased and developed by Duan Yun’s company, and It was donated to the SZ Municipal Government.

After finding the two, Duan Yun went straight to the point and proposed that Shenyang Jinbei Automobile Factory should be listed.

Faced with Duan Yun's request, Dong Guoliang and Yu Guogang expressed that they would seriously consider it, but they needed to conduct a preliminary inspection and asset evaluation of Shenyang Jinbei Automobile Factory. If they met the listing standards, they could issue shares on the Shenzhen Stock Exchange.

However, the entire evaluation process takes a long time, and all the work will take two or three months to complete at the fastest. Before that, Shenyang Jinbei Automobile Factory must provide relevant applications and materials, and Duan Yun also needs to wait for a while. time.

(End of this chapter)