Countercurrent 1982

Chapter 1620 Four major joint venture car companies
Hearing Duan Yun's words, these Volvo executives fell silent.

In fact, at this time, they already have the willingness to invest in China, but the specific city to invest in and the investment in the form of a contract cannot be determined for a while.

For a technology company, technology is the foundation of their foothold, but entering China means technology transfer, and it is still unknown how much return they can get, so this matter must be carefully considered.

"I personally think that our company's 140 series cars are very suitable for the Chinese market. This product has stable performance and relatively cheap prices. It should be very popular in China." After a while, Eriksson said suddenly.

"The 140 sedan is a very good sedan. In the past, it has always been our Volvo's main car product. If it can be sold in China, we are willing to provide technical assistance." Johnson also said to Duan Yun at this time.

"That's great..." Liu Donghai and Zhao Xiyou immediately beamed with joy when they heard what Johnson said.

Because the other party nodded very much, it means that Volvo's coming to China to build a joint venture factory has something to do with it.

"Wait!" Duan Yun frowned at this time, and said to Johnson: "Mr. Johnson, are you planning to bring your Volvo 140 technology to China and sell it in China?"

"Yes, I think this is a very good choice. The 140 sedan is a very good product of our Volvo Group..."

"But that is a product from the 60s!" Duan Yun interrupted Johnson, and continued, "You probably don't know much about our current market situation in China, right?"

"Huh?" Hearing what Duan Yun said, Johnson was stunned for a moment.

"Let me tell you clearly, the Volvo 140 is indeed a very good classic car, but its technology has been seriously outdated, and it is not suitable for the current Chinese market." Duan Yun glanced at Johnson, and then said: "This kind of Model cars are hard to sell in China. At present, there are five joint venture car factories in China. They all entered the Chinese market in the 90s, namely BJ Jeep, Shanghai Volkswagen, Guangdong Logo, FAW Audi, and FAW-Volkswagen, which was just established this year, the models they launched in China are all advanced models in the mid-to-late 70s and even the mid-80s in the world. In terms of technology, they are completely ahead of your Volvo 140 generation, and there are similar imitations of your 140 models in China. The price of domestically produced cars is very low, so if you really bring the 140 to China, the sales prospects may not be so good..."

Duan Yun has seen that these Volvo executives do not intend to bring their advanced models and technologies to China. They prefer to treat China as a dumping ground for backward products, and put some European and American countries on the verge of being eliminated. Very meager products are brought to China, so that these old-fashioned products can continue to exert their residual heat and earn the last wave of dividends in China.

Moreover, Volvo's approach is obviously a kind of "discrimination" against the Chinese market. They think that China is poor and backward, and they can't afford expensive luxury cars. What a waste, just bringing some backward products to China is enough to occupy the market and be sought after.

Volvo's executives obviously don't have a deep understanding of the Chinese market, and Duan Yun just wants to remind them.

"You have so many joint venture auto companies in China?" Hearing what Duan Yun said, several other Volvo executives present were also taken aback.

Because for a long time, Volvo has focused its research and development and sales on Europe and the United States, and has not paid much attention to the Asian or even Chinese markets. This also makes them have a very limited understanding of the Chinese market. I don't know anything about it.

"Let me tell you this. In 1985, our BJ Automobile Factory and the American automobile company AMC jointly established the BJ Jeep. The first model introduced and produced was code-named XJ, which is the second-generation Cherokee. This model It was a model freshly released in the United States in 1, and it was the most advanced model at that time..." Duan Yun said seriously.

What Duan Yun said is indeed true. It was precisely because the models introduced by BJ Jeep were so advanced that BJ Automobile at that time was not capable of producing cars independently. Therefore, BJ Jeep was produced in the form of CKD at first, and later it was slow. Slowly realize localization.

The entry of BJ Jeep XJ into the Chinese market also gave the Chinese people a first understanding of SUV models, and saw the huge gap between Chinese cars and the world's advanced car production levels.

"The second-generation American Cherokee is also sold in China?" Hearing what Duan Yun said, Johnson was a little surprised.

For the Cherokee model, Volvo has done special research, because they just launched the Volvo 940 series last fall, and one of the station wagons more or less borrowed from the design of the second-generation Cherokee, including the appearance of the vehicle, and Powertrain, the Cherokee is unquestionably a classic in the touring category.

"...In addition to BJ Jeep, we also have Shanghai Volkswagen. I think you should also know about German Volkswagen. The model they brought is Santana. This model is actually the second-generation Passat produced by West German Volkswagen. The prototype car appeared in 2, and was later brought into the Chinese market. Up to now, the annual sales volume in China has exceeded 1981 units, and the supply is still in short supply. I don’t need to say more about this.” Duan Yun paused, then continued Said: "In addition, in 6, the French Peugeot Company and the Guangzhou Automobile Factory established the Guangzhou Peugeot. The model introduced at that time was the Peugeot 1985. This model is still very advanced in technology, although it is still not as good as the German one. Volkswagen, but the total annual sales can also exceed about 505 vehicles, and this number is still growing rapidly year by year..."

"That's right, the competition in our joint venture car market in China is quite fierce now, and the too outdated car technology is no longer suitable for the current Chinese market." At this time, Zhao Xiyou, who had already recalled it, said quickly.

"...there is also the German Audi. They cooperated with us in China in August 1989 to produce the FAW Audi, which introduced the Audi 8 model. This kind of car has now become the official vehicle of our government departments. , last year received an order of 100 vehicles, and as far as I know, the Chinese government will increase the purchase of official vehicles this year..." Duan Yun said.

(End of this chapter)