Countercurrent 1982

Chapter 1643 Lenovo Lost
While Duan Yun was waiting for Volvo's quotation, good news came from Hong Kong, that is, the Tianyin brand single-chip microcomputer has won a large order totaling more than 2600 million US dollars in Italy and France, which has also become a domestic single-chip microcomputer. The largest order obtained in overseas market.

The performance achieved by the Hong Kong branch is attributed to Li Yun, who was just appointed as the general manager of the Hong Kong branch this year.

Li Yun is not a science student, she knows nothing about microelectronics technology, after all, this is not her major, but Li Yun has very strong management and social skills. The whole company has changed dramatically.

Compared with his father, Li Yun is very sophisticated and tough in management. The first thing she did after replacing her father was to fire two project leaders and seven employees in one go. When she served as her father's deputy, she was already found to be incompetent, but she hoped that her father, Li Guosheng, never did anything cruel.

The reason is also very simple. Li Guosheng was born in a state-owned enterprise, and his management thinking still stays within the system. He will not dismiss people easily, especially for those veterans from the Hong Kong branch, even if they make mistakes. , It is also to turn a blind eye and close one eye, talk about human relations and relationships, and try to be as harmonious as possible, so that the company's working atmosphere can be warm and stable.

But Li Yun's way of doing things is different. In her opinion, a small company with only 200 employees doesn't need to have so many complicated rules and regulations. Large companies rely on rules and regulations, while small companies rely on people to control people. The survival of the fittest, the old fritters who are fooling around must get out, and all employees must maintain strong work pressure and a sense of crisis in their positions.

In the company, he overshadowed the sky with one hand, but in terms of social interaction, Li Yun quickly gained a certain reputation in the Hong Kong business community.

Generally speaking, Hong Kong people look down on mainlanders. Hong Kong people even call mainlanders "big circle boys" and "Yankees". When facing mainlanders, they have a strong sense of superiority, even some mainland elites , When I came to Hong Kong in the early days, I also received some contempt and contempt.

But Li Yun is different. She can speak four languages ​​fluently, and in the past few years in Shenzhen, she can also speak Cantonese very well. In addition, Li Yun is tall and beautiful, with quick thinking and high emotional intelligence. She soon became a local in Hong Kong. Established a senior network of contacts.

Li Yun is very good at packaging herself. When speaking to the outside world, she will occasionally "inadvertently" disclose some of her family affairs, saying that his grandfather is a retired cadre of BJ and knows many important leaders.

Nowadays, the mainland is developing very fast, and many Hong Kong businessmen are planning to invest and do business there, and Li Yun can easily become the "guest of honor" of these Hong Kong businessmen by virtue of her own packaged identity.

This is not to say that those Hong Kong businessmen have no brains and are easy to be fooled. The main reason is that Li Yun is now the general manager of Tianyin Hong Kong. He can become the general manager of the Hong Kong branch of the largest private enterprise in the Mainland at such a young age. He does not have a certain background. , seems to be an unlikely thing, and it is precisely because of this that most Hong Kong people have no doubts about Li Yun's background.

During the day, Li Yun is dressed in formal attire to handle work in the company. After get off work, she often goes to various high-end dinners and parties. She is well-dressed, courteous, good at observing words and expressions, and looks easy to chat with anyone. .

And compared to when Li Yun first arrived in Hong Kong, she is now in contact with a higher level of circles, and even became friends with the children of the four major families in Hong Kong, and often go shopping and participate in horse races with them.

In stark contrast to the increasingly prosperous development of Tianyin Hong Kong branch, Lenovo's Hong Kong branch has suffered huge losses. Since February this year, in less than half a year, Lenovo has lost more than 2 million yuan. , This almost lost all the money they earned in Hong Kong before, and the loss can be described as heavy.

The main reason for this is that Li Yun, relying on his strong public relations and business capabilities, has successively grabbed several large orders from Lenovo Hong Kong, including the orders from France and Italy this time. In fact, they should have originally belonged to Lenovo Hong Kong. After several operations, he finally succeeded in "cutting off the Hu" and won a huge victory.

Speaking of which, Lenovo Hong Kong was established earlier than Telling Hong Kong, and its reputation in the local area is greater than Telling Group, and it has a certain stable customer base. Logically speaking, it should not lose to Telling Hong Kong.

But Li Yun is a woman who can use any means to achieve her goals. As the saying goes, knowing yourself and the enemy can win a hundred battles. She hired a group of commercial spies with high salaries and placed them in the companies of Hong Kong Lenovo and other competitors, collecting a lot of business intelligence from other companies. , After obtaining the relevant product quotations and customer information, Li Yun searched for those customers with lower quotations on the Internet, and finally successfully obtained export orders originally belonging to other companies.

And Lenovo is because of the theft of customer information, resulting in the loss of large orders, resulting in the defeat of Lenovo in Hong Kong.

After learning about this incident, Liu Chuanzhi personally flew to Hong Kong to oversee the battle. He resolutely decided, regardless of any public influence, to withdraw the assembly line from Hong Kong to Shenzhen, lay off all 100 Lenovo workers in Hong Kong, and at the same time downsize the company on a large scale. administrative and marketing expenses.

In addition, Lenovo in Hong Kong picked up the agency business again, and sold printers, plotters and scanners for multinational brands in China. With a multi-pronged approach, it finally managed to resolve part of the crisis. After months of hard work, Liu Chuanzhi brought Lenovo out of the quagmire, but in Physically defeated, one day he was talking and laughing when he suddenly fell dizzy and fell over. When he woke up, he was already lying in the hospital. The doctor announced that he was suffering from severe Meniertes.

In fact, Lenovo's failure in Hong Kong was not only due to commercial espionage that led to the company's orders being cut off from Li Yun, but another important reason was that this year, the domestic situation changed drastically, and major international computer companies collectively cut prices. Prices changed three times a day, and Lenovo, which focuses on imported assembly, was naturally hit the hardest. The price of chip stocks in the company's warehouse plummeted by 70%, which also caused Lenovo to suffer heavy losses.

Relatively speaking, Duan Yun’s single-chip microcomputer chips are basically self-produced, the output is not large, and the cost is controllable. When the chips used to assemble the single-chip microcomputer are expensive, he allocates part of the production capacity for self-production. When these low-end chips are cheap At that time, he used all imports, and the vacated chip production capacity was used to produce high-end chips with high profits. Therefore, compared with Lenovo Group, Duan Yun has more initiative...

(End of this chapter)