Countercurrent 1982
Chapter 1645 Tianyin 486
Chapter 1645 Tianyin 486
For Duan Yun, this is a major opportunity. If he can defeat Lenovo Group when it is in trouble, Tianyin Group will become the largest domestic PC brand in China, and enjoy the domestically produced computers for more than ten years in the future. Development dividends.
Lenovo Group currently has a good reputation in China, and everyone regards it as the hope of domestic computers, but the so-called hope is touted by the domestic media. In fact, this is a comprador company with a high-tech shell.
Lenovo can package itself through the media, and Duan Yun can do the same, and in terms of media publicity alone, Duan Yun can be said to be the originator of China's "water army".
When promoting our own products in the early years, in addition to spending high prices on CCTV advertisements, we also established business relationships with many local radio stations, TV stations, and well-known newspapers and magazines in China. Once a year, the advertising fee was 3000 million RMB. It was an astonishing number at the time, and it also made Tianyin Group the largest sponsor of many professional media in China.
In addition, Duan Yun has also met many editors and well-known writers of magazines over the years. With the help of these editors and writers, Tianyin Group has been packaged as the most "conscience" private enterprise in China. Duan Yun himself has also become an excellent patriotic entrepreneur, and enjoys a high reputation and popularity in China. You don’t even see any negative comments about Duan Yun in China, and all of this depends on him. developed soft power.
So to a certain extent, Duan Yun can lift a person up to the altar, and he can also pull a person down from the altar.
That afternoon, Duan Yun organized a closed-door meeting with the company's public relations department.
The PR department of Telling Group was formerly the Propaganda Department. It was originally a team established to advertise products. The early members were all fresh graduates majoring in advertising at Xiamen University. Later, with the acceleration of their business pace, Duan Yun needed to package himself and the company, so he gradually hired some media elites with extensive connections in domestic radio stations, TV stations, newspapers and other media with high salaries, and gradually became the new Tianyin Group's public relations department.
On the surface, the public relations department is a team used to solve the problems of the company's customers and consumers, but in fact this team has a deeper role, which is to strengthen the company's soft power.
The closed-door meeting held by Duan Yun lasted for more than 5 hours, from 2:30 pm to 8 pm. The steps are divided into three important steps.
The first link is the "packaging" of the key core technical personnel of Tianyin Group's R&D department.
The main reason why Lenovo Group attracted the attention of Chinese people was that Liu Chuanzhi and others came from the Chinese Academy of Sciences, which had a strong academic background. Because they came from the top scientific research institutions in China, Chinese people naturally regarded Liu Chuanzhi's team as their own. Without the "national team", any product produced by Lenovo is regarded as "the light of domestic high-tech" by default.
However, in the R&D team of Tianyin Group, there are also many talents from the Chinese Academy of Sciences, and Xiang Huang Lingyi, a top expert from the Institute of Computer Science of the Chinese Academy of Sciences, can also be used for packaging.
Moreover, Huang Lingyi has also published papers in American science and technology magazines one after another in the past two years, which is a good breakthrough in publicity. A Chinese occupying a place in American academic circles is definitely something that can make Chinese people proud. Correspondingly, It also contributed to improving the image of Tianyin Group. This is like a team. It is completely different to have stars or not to have stars. Even if the technical level is not much different, the commercial value is very different.
The second is how to package Tianyin PC products into a "patriotic brand" such as "national computer brand pride" and "a computer brand that enters the world". A Chinese can also make the eye-catching aura of the world's leading electronic products.
As for the last link, it is the promotion of its own products.
Compared with Great Wall Computer and Lenovo Computer, the new computers produced by Tianyin Group are a generation ahead of them in terms of technology. PC products based on 486 technology have faster computing speed and more powerful functions. , other electronic components are owned by Telling Group, and the hard disk is produced by Western Digital, which is controlled by Telling. From this point of view, Telling's PC localization is indeed much stronger than Lenovo and Great Wall.
The packaging of any media pays attention to one skill, but among the media people Duan Yun knows, many of them are experts in writing soft articles. They write articles for major domestic electronic magazines, and some even have columns. People's articles are very popular in China. Every article and every paragraph of theirs can arouse certain repercussions in the industry, so Duan Yun does not lack such experts. The only shortcoming is that they are a bit expensive. But for the rich and powerful Duan Yun, it was not a problem at all.
If a company wants to be the number one in its industry, sometimes it has to step on top of other peers to climb up. Since Liu Chuanzhi rejected the business cooperation with Duan Yun at the beginning, the two are competitors in the business world, and there is no need to talk about favors , each according to its own ability.
In addition to product packaging, Duan Yun also plans to win some government orders to ensure the sales of the new generation of Tianyin computers.
The Liu family is a comprador family. Liu Chuanzhi's father used to be the person in charge of an import and export foreign trade company in Hong Kong, and was responsible for purchasing some government office supplies for the mainland. The reason why Lenovo Group was able to rise in China was precisely because of the government procurement. A large number of orders finally made Lenovo gradually develop and grow, and in the new century, it acquired the IBM PC department of the parent company he originally represented. It can be said that the relationship between the Liu family and the government played a key role.
Duan Yun does not have such a family background, but he also has his own backing. He has dealt with many provincial and municipal leaders, and now has the SZ Municipal Government and Poly Group as shareholders, and his strength is also very strong.
Government procurement sometimes does not pay much attention to price, but pays more attention to quality and performance. In this regard, Telling Computer does have a strong advantage.
However, in the current social ecology, whether it is conducting business with Huoying enterprises or government departments, the factor of sophistication cannot be ignored.
High prices mean high profit margins, and high profit margins mean higher rebates. Duan Yun has been in the business world for so many years, so he naturally knows this truth. Next, he is going to send his own public relations team to provide support for the upcoming Tian Tian. Tone 486 computer looking for market...
(End of this chapter)
For Duan Yun, this is a major opportunity. If he can defeat Lenovo Group when it is in trouble, Tianyin Group will become the largest domestic PC brand in China, and enjoy the domestically produced computers for more than ten years in the future. Development dividends.
Lenovo Group currently has a good reputation in China, and everyone regards it as the hope of domestic computers, but the so-called hope is touted by the domestic media. In fact, this is a comprador company with a high-tech shell.
Lenovo can package itself through the media, and Duan Yun can do the same, and in terms of media publicity alone, Duan Yun can be said to be the originator of China's "water army".
When promoting our own products in the early years, in addition to spending high prices on CCTV advertisements, we also established business relationships with many local radio stations, TV stations, and well-known newspapers and magazines in China. Once a year, the advertising fee was 3000 million RMB. It was an astonishing number at the time, and it also made Tianyin Group the largest sponsor of many professional media in China.
In addition, Duan Yun has also met many editors and well-known writers of magazines over the years. With the help of these editors and writers, Tianyin Group has been packaged as the most "conscience" private enterprise in China. Duan Yun himself has also become an excellent patriotic entrepreneur, and enjoys a high reputation and popularity in China. You don’t even see any negative comments about Duan Yun in China, and all of this depends on him. developed soft power.
So to a certain extent, Duan Yun can lift a person up to the altar, and he can also pull a person down from the altar.
That afternoon, Duan Yun organized a closed-door meeting with the company's public relations department.
The PR department of Telling Group was formerly the Propaganda Department. It was originally a team established to advertise products. The early members were all fresh graduates majoring in advertising at Xiamen University. Later, with the acceleration of their business pace, Duan Yun needed to package himself and the company, so he gradually hired some media elites with extensive connections in domestic radio stations, TV stations, newspapers and other media with high salaries, and gradually became the new Tianyin Group's public relations department.
On the surface, the public relations department is a team used to solve the problems of the company's customers and consumers, but in fact this team has a deeper role, which is to strengthen the company's soft power.
The closed-door meeting held by Duan Yun lasted for more than 5 hours, from 2:30 pm to 8 pm. The steps are divided into three important steps.
The first link is the "packaging" of the key core technical personnel of Tianyin Group's R&D department.
The main reason why Lenovo Group attracted the attention of Chinese people was that Liu Chuanzhi and others came from the Chinese Academy of Sciences, which had a strong academic background. Because they came from the top scientific research institutions in China, Chinese people naturally regarded Liu Chuanzhi's team as their own. Without the "national team", any product produced by Lenovo is regarded as "the light of domestic high-tech" by default.
However, in the R&D team of Tianyin Group, there are also many talents from the Chinese Academy of Sciences, and Xiang Huang Lingyi, a top expert from the Institute of Computer Science of the Chinese Academy of Sciences, can also be used for packaging.
Moreover, Huang Lingyi has also published papers in American science and technology magazines one after another in the past two years, which is a good breakthrough in publicity. A Chinese occupying a place in American academic circles is definitely something that can make Chinese people proud. Correspondingly, It also contributed to improving the image of Tianyin Group. This is like a team. It is completely different to have stars or not to have stars. Even if the technical level is not much different, the commercial value is very different.
The second is how to package Tianyin PC products into a "patriotic brand" such as "national computer brand pride" and "a computer brand that enters the world". A Chinese can also make the eye-catching aura of the world's leading electronic products.
As for the last link, it is the promotion of its own products.
Compared with Great Wall Computer and Lenovo Computer, the new computers produced by Tianyin Group are a generation ahead of them in terms of technology. PC products based on 486 technology have faster computing speed and more powerful functions. , other electronic components are owned by Telling Group, and the hard disk is produced by Western Digital, which is controlled by Telling. From this point of view, Telling's PC localization is indeed much stronger than Lenovo and Great Wall.
The packaging of any media pays attention to one skill, but among the media people Duan Yun knows, many of them are experts in writing soft articles. They write articles for major domestic electronic magazines, and some even have columns. People's articles are very popular in China. Every article and every paragraph of theirs can arouse certain repercussions in the industry, so Duan Yun does not lack such experts. The only shortcoming is that they are a bit expensive. But for the rich and powerful Duan Yun, it was not a problem at all.
If a company wants to be the number one in its industry, sometimes it has to step on top of other peers to climb up. Since Liu Chuanzhi rejected the business cooperation with Duan Yun at the beginning, the two are competitors in the business world, and there is no need to talk about favors , each according to its own ability.
In addition to product packaging, Duan Yun also plans to win some government orders to ensure the sales of the new generation of Tianyin computers.
The Liu family is a comprador family. Liu Chuanzhi's father used to be the person in charge of an import and export foreign trade company in Hong Kong, and was responsible for purchasing some government office supplies for the mainland. The reason why Lenovo Group was able to rise in China was precisely because of the government procurement. A large number of orders finally made Lenovo gradually develop and grow, and in the new century, it acquired the IBM PC department of the parent company he originally represented. It can be said that the relationship between the Liu family and the government played a key role.
Duan Yun does not have such a family background, but he also has his own backing. He has dealt with many provincial and municipal leaders, and now has the SZ Municipal Government and Poly Group as shareholders, and his strength is also very strong.
Government procurement sometimes does not pay much attention to price, but pays more attention to quality and performance. In this regard, Telling Computer does have a strong advantage.
However, in the current social ecology, whether it is conducting business with Huoying enterprises or government departments, the factor of sophistication cannot be ignored.
High prices mean high profit margins, and high profit margins mean higher rebates. Duan Yun has been in the business world for so many years, so he naturally knows this truth. Next, he is going to send his own public relations team to provide support for the upcoming Tian Tian. Tone 486 computer looking for market...
(End of this chapter)
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