Countercurrent 1982

Chapter 1678
The marriage of younger sister Duan Fang was considered a major concern of the Duan family, but in order to allow her younger sister to get help and care, mother Gao Xiuzhi did not immediately return to Shenzhen with her son. In the renovated courtyard, some nannies and bodyguards were hired to take care of the mother's three meals a day and daily life.

Duan Yun left BJ at this time. In the next few months, he will travel back and forth to Shenzhen, Shenyang, Daxing, and Shanghai. After signing an agreement with Volvo, he must arrange the car production line and related supporting equipment separately. Waiting for the principle that eggs cannot be put in one basket, these production lines and equipment are redistributed and relocated.

At the Canton Fair in mid-October, Tianyin Group won another order of nearly 10 million US dollars, which should be the most foreign trade orders since Tianyin Group participated in the Canton Fair.

However, the order of more than 4000 million US dollars can no longer satisfy Duan Yun's appetite. Although for this Canton Fair, he has already deployed in advance, upgraded the performance of many products, and compressed the price to the lowest, but he still cannot open a bigger one. overseas markets.

In fact, the transaction volume of Telling Group at the Canton Fair has reached a bottleneck period, and there is even a danger of a decline in transaction volume. The main reason for this is that products such as repeaters and walkmans have not yet reached the threshold of technology. Therefore, imitations have appeared in countries such as Southeast Asia, and many local distributors are powerful figures. They can use various means to boycott Chinese products, so that their own products can monopolize the market.

As for more creative products like learning machines, because some of the game cartridges involved in the copyright of Japanese game manufacturers, they cannot be exported, which made Duan Yun feel very helpless.

In addition, the Canton Fair itself does not have a high gold content in product technology. In the 80s, most of the export products were petroleum minerals, steel and textile handicrafts, with little technical content. After entering the mid-to-late 80s, although there were some electronic Products are exported to foreign countries, but in general, foreign merchants who come to the Canton Fair are mainly looking for low-end products with low prices. These products are low in cost and low in profit. Some export enterprises even rely on the state for tax rebates. Subsidies make money, so there isn't much money to be made at all.

In recent years, countries such as Southeast Asia have also developed very rapidly, and they have gradually established their own industrial chains for low-end electronic products. Transferred to Southeast Asian countries, some of them have more mature technologies, and some have higher brand premium capabilities of the original Telling Group, which has caused the market of Telling Group's electronic products to gradually shrink in Southeast Asia and other countries, and even in some countries. There is already a danger of being out.

From this point of view, it is actually a miracle that Tianyin Group can still get an order of 4500 million US dollars in this autumn Canton Fair. The product has been upgraded and improved and price reduction measures have been carried out in advance.

Moreover, since this year, not only the international market, but also the domestic market has undergone rapid changes.

Since the beginning of this year, there have been many manufacturers of imitation repeaters and learning machines in China.

Repeaters and learning machines have been the best-selling electronic products of Tianyin Group in the past two or three years, especially learning machines, and even once drove the development of the entire game card industry in Shenzhen, supporting hundreds of large and small companies. Electronic cassette factories and workshops. There was a time when half of the electronics factories in Shangbu Industrial Zone produced cassettes and videotapes related to learning machines and video recorders. But now, these small electronics factories have also begun to accept orders from other manufacturers. Tianyin Group No longer their only benefactor.

Although there is already a patent law in China, due to the high cost of rights protection, lax law enforcement, and local protectionism, Duan Yun's legal team can win every lawsuit, but many judgments are delayed. When it comes to implementation, the cycle of rights protection is also relatively long. Sometimes Tianyin Group will sue for 1 to 2 years before getting a court judgment. At this time, the infringing manufacturers have already made a lot of money, and the punishment is severe. It's also relatively low. At most, a fine and a warning are enough, and Tianyin Group's losses cannot be recovered at all.

Although from the current point of view, Tianyin Group's repeaters and learning machines still occupy the largest market share, but due to the competition of bad money driving good money, it has to adopt a price reduction strategy, which makes the profit margins of these two leading products is getting smaller and smaller.

However, Duan Yun also understands that electronic products are fast-moving consumer goods, and the bonus period is only a few years. If there is no super high technical threshold, there will only be more and more counterfeit manufacturers. This is also an inevitable market law. .

It is precisely because of this that Duan Yun will put the R&D and production of VCD and MD on the agenda, and put it into production and sales at the beginning of next year at the earliest.

Technically speaking, the technical difficulty of VCD and MD is much higher than that of repeaters and learning machines. At present, Tianyin Group is the only company in China that can develop and produce such products. It cannot be ignored, but state-owned enterprises generally do not want to make progress, and even if they want to develop and produce this kind of product, they need to invest a lot of manpower and financial resources. In addition, the project approval procedures are complicated and inefficient, so it is difficult to put them into mass production and sales within two or three years , and taking advantage of this period of time, Duan Yun has earned enough dividends, and will upgrade and improve the product more than once, which also enables Tianyi Group to firmly grasp the market initiative of VCD and MD products , so that these two products have a longer profit cycle.

In fact, until after 2000, VCD and DVD products still had very good sales in China. Before computers became popular and digitized, VCD and DVD were still the most important audio-visual entertainment products in most families.

In addition, considering that learning machines and repeaters have gradually entered the era of meager profits, and that VCD and MD products need to occupy a large amount of production capacity and manpower of the group, Duan Yun has already considered taking advantage of the fact that the two products of learning machines and repeaters have not completely declined. At that time, he sold his production line and technology at a high price, just like he sold the Walkman and recorder production line at the beginning, eliminating old products and freeing up factories and production lines to produce new products.

(End of this chapter)