Countercurrent 1982

Chapter 1704 The right to speak in the industry

"You can't say that, maybe people like me go abroad and eventually become homeless." Duan Yun smiled, and then said: "The world is impermanent, nothing is absolute, at least I am developing in China now. It’s good, and in some respects, domestic opportunities are much bigger than foreign ones, such as the repeater video recorders and learning machines I made, if there were no pirated cassettes, these products would not be so popular..."

"Yes, patent protection is very strict in foreign countries. Any manufacturer that infringes the patent will not only go bankrupt, but also be imprisoned. From this point of view, the domestic environment is indeed much more relaxed..." Li Yun nodded and said.

"No country's system is perfect, and there are always flaws of one kind or another. Therefore, whether it is doing business or being a person, the most important thing is to adapt to the environment." Duan Yun paused, and then said: "This time we will go to The United States still has a heavy task to participate in the electronics exhibition. I hope that the Americans will like the VCD products we have developed. It is best to give us an order of hundreds of millions of dollars. In that case, I can laugh out loud in my dreams..."

When he said this, Duan Yun laughed.

In fact, Duan Yun also knows in his heart that VCD does have its advantages compared to VCRs, but this advantage is not obvious.

For Americans, their acceptance of high-tech products is not too strong, just like their cars. Although the current car technology is getting more and more advanced, there are still many Americans who prefer to drive that kind of car for more than ten years. You can say that he is nostalgic for the classic cars from before or even decades ago, or it can be seen as unwillingness to change his way of life.

Another point is that the VCD product, the reason why it can be sold in China later is very important because there are a large number of pirated CDs flooding the country. Ordinary consumers only need to buy a player to enjoy Very cheap and rich audio-visual entertainment content is far more cost-effective than video tapes. This is the real reason why VCDs are selling well in China.

But in the United States, whether it is a video tape or a VCD disc, it is very difficult to buy a pirated version because you need to pay a high copyright fee, especially for some popular film and television programs, the copyright fee is astonishingly high. This means that the cost of using the VCD player will also be very high, and a disc can easily cost more than ten to tens of dollars, which is not a small amount.

Moreover, the current number of VCRs in the United States is very large, and the number of videotapes in the private sector is also amazing. After so many years of development, the cost of videotapes has already come down. People obviously prefer to use VCRs when the picture quality is similar.

However, for Duan Yun, although he knew that the VCD was in the United States, he probably would not get many orders, but he still chose to bring the VCD to the United States to participate in the exhibition. The main reason was to demonstrate the technical strength of Tianyin Group and gradually Establish itself as a world leader in the VCD and even DVD industries.

"I think you will succeed." Li Yun said.

"The situation in each country is different. Whether VCD products can be accepted by foreign markets is still unknown. Don't look at the current domestic pre-sale situation, which is relatively optimistic, but it is based on our mature and huge sales network. Yes, it may not be so easy to sell these products in large quantities in the United States." Duan Yun thought for a while, and then said: "Actually, I have another important purpose to bring VCD products to the exhibition this time. It is to show our Tianyin Group's electronic product research and development capabilities and attract more international partners. On the other hand, it is to rely on our VCD technology patents to participate in the formulation of industry standards for this product..."

In Duan Yun's mind, he has always wanted his company to become a setter of international standards.

There is a saying among multinational companies that "first-rate companies sell standards, second-rate companies sell patents, and third-rate companies sell products." Formulating some international product standards has become a magic weapon for companies to participate in market competition.

Since the 90s, the world economy has gradually entered into globalization, and in the international market, the makers of international standards are often those developed countries that dominate the world multilateral trading system and have leading advantages. Various complex and harsh technical regulations and standards restrict imports and protect the domestic market. These standards also open up territories for other commodities and squeeze the development space of developing countries. Therefore, the current situation of enterprises in developing countries However, most international standards are difficult to achieve.

For example, in the same production of tape recorders, China has the largest output of tape recorders, and the products produced are of high quality and low price. Compared with European and American products, they have a great advantage in terms of price.

However, if Chinese products do not meet international standards, then it is impossible for them to export to developed countries. Developed countries can justifiably shut out Chinese products by virtue of industry standards, thus protecting their own related industries, but their country’s products There is no problem in exporting to any other country, which is actually a kind of industry barrier.

As the largest private enterprise in China, Telling Group has first-class R&D and technical capabilities in China, but it is often at a disadvantage internationally, because compared with those well-known multinational companies, Telling Group has too much qualifications. In addition, technology patents are not advanced enough. Only those companies that enjoy a high reputation in the industry and have a certain advanced technology fully recognized by the market are qualified to formulate standards, and the formulation of industry standards is essentially a competition for "industry discourse power." , Whoever controls the right to formulate standards, whose technology becomes the standard, and whoever controls the initiative in market competition, can be said to win the world.

The tape recorders, video recorders, repeaters, and learning machines that Duan Yun produced before are actually patented products invented by other countries. Although the repeaters are original, they are essentially some functions based on the Walkman. Improvement, as for the learning machine, it still uses the technology and cassette of the Japanese red and white machine. Although these products are very popular in China, in terms of technical strength, Tianyin Group is not qualified to participate in the formulation of this international standard.

But the development and production of VCD this time is a very precious opportunity for Duan Yun, because the patent has been registered internationally in advance, which also makes Tianyin Group participate in the formulation of international product rules for the first time by virtue of the patent right... …

(End of this chapter)