Countercurrent 1982

Chapter 1709 American Market
Although various rock music sounds from other booths could be heard from time to time around the venue, Wang Luobin's songs had a very strong penetrating power. The drowsy guards at the door also raised their heads at this moment.

What Duan Yun didn't expect was that what attracted other exhibitors to his products at CES was not the performance of the product, but Chinese folk music.

This is actually the essence of business. Sometimes it is not the product itself that attracts consumers, but its packaging.

After a song was played, Tianyin Group's booth immediately attracted a large number of visitors.

Among them, almost more than half are media from the United States and Europe.

Seeing that more and more people came to visit the booth, Li Yun also began to step forward to help when several branch personnel were overwhelmed, acting as a receptionist.

Compared with the models in other booths, Li Yun is indeed not as tall as the professional models, and she looks a bit dignified in her dress, but she is very fluent in foreign languages ​​and has mastered multiple foreign languages ​​at the same time, and when he saw some from France, West Germany After journalists from such countries appeared around the booth, they immediately greeted them warmly in their own language and gave detailed product introductions.

By this time, no one at the exhibition site seemed to realize that the VCD brought by Duan Yun was a world-first electronic product, because judging from the disc, it seemed that laser disc players had appeared in the 80s, and Tianyin Group’s When the reception staff began to introduce the technical principles of this product, VCD, it immediately attracted the attention of some professionals, and many people finally discovered that this product was unusual.

In fact, compared with the multinational giants in countries such as the United States and Japan, they have introduced their products through various media channels before participating in the exhibition, which can be regarded as a kind of "warm-up" before the exhibition. So after the exhibition started, there were already many journalists and professionals waiting at their respective booths.

But Duan Yun basically has no publicity channels in foreign media. When he was in China, Tianyin Group's public relations department was very strong. They have established cooperative relations with almost all mainstream media in China. In addition, they have supported some senior writers for a long time. Therefore, when Tianyin Group produces any product, a wave of money will be spent, and various advertisements will sweep the country. In a short period of time, the new product will be known to everyone, and the sales of the product will skyrocket. Orders are coming in like snowflakes from all over the country.

But in foreign countries, Duan Yun has no such channels at all.

When Tianyin Group first developed NAND flash memory chips, it could only rely on Huang Lingyi to write an article in the American "Scientific American" magazine. The cooperation of the giants, but it also took a lot of time.

Therefore, if Duan Yun wants to open up the market in the United States, he must also have his own publicity channels.

But relatively speaking, American media are basically all privately owned. As long as you are willing to pay, they will definitely spare no effort to promote it for you. However, in terms of advertising fees, it will be much more expensive than domestic ones, ranging from 10,000+ to millions. This refers to US dollars.

As early as a few years ago, Duan Yun had the intention to launch a wave of advertisements in the United States, especially when he first came to Times Square in New York, he was attracted by the dazzling billboards there, and secretly ordered Determined that one day, Tianyin Group's products will become the first advertisement of a Chinese company in Times Square, New York.

In the previous life, Sanjiu Weitai was the first Chinese company to set up a billboard in Times Square. Beside Coca-Cola, Sony, Toyota and other international brands, the neon advertisement of "1 Sanjiu Pharmaceutical" was very eye-catching.

The boss of Sanjiu, Zhao Xinxian, made a special trip to the United States to hold a press conference. He stood under the billboard to accept interviews from dozens of Chinese and American media. This should be the most proud moment in his entrepreneurial career.

In the next few years, when many people went abroad to Manhattan, they must visit this [-]th billboard, which became a landscape for Chinese companies to enter globalization.

In fact, in the 90s, it was not too expensive to erect a billboard in New York Times Square. The annual advertising fee was about 80 to 150 million US dollars. A very high number, but for Duan Yun, it is completely acceptable.

In fact, the symbolic significance of the billboards in New York Times Square is greater than the actual significance. Even if there is a high traffic flow, it is far less than the population covered by CCTV advertisements. However, in Duan Yun’s opinion, advertising in New York Times Square is The price/performance ratio is still very high.

First of all, as a famous global landmark area, many TV newspapers and magazines will take pictures here, and the billboards here will also appear on TV, newspapers and magazines around the world. Buying a billboard is also a great encouragement to the Chinese people. After more than 10 years of reform and opening up, the products have finally been brought to the United States, the most developed country in the world. The sensational effect in the country is self-evident.

As early as a few years ago, Duan Yun already had enough financial resources to do such a thing in the United States, but at that time Duan Yun did not have any products that could open up the American market. The Walkman repeaters he sold and For things like learning machines, the technology of Japanese manufacturers is more advanced than theirs, and the American market was deeply cultivated much earlier, so even if they could buy the billboards in Times Square at that time, it was difficult for their products to enter the United States. market.

But what is different now is that VCD is an original product technology of Tianyin Group. Compared with the laser disc player that is still popular in the United States, its cost is lower and its performance will be better. , you can assemble a groundbreaking home theater.

"Let those reporters keep their business cards. I plan to invite these media reporters to dinner and give them gifts." At the exhibition site, seeing Li Yun who had been busy for a long time drinking water in the corner, Duan Yun immediately went to her Beside her, whispered to her.

"Understood!" Li Yun immediately understood when she heard the words, nodded her head, and then continued to explain her work.

At around 10:[-] in the morning, it was the peak of the flow of people in the entire CES exhibition. The booth was extremely busy, and even Duan Yun personally participated in the reception work.

In fact, most of the people who came to the Tianyin Group booth were attracted by Chinese songs, but through the enthusiastic introduction of several receptionists including Li Yun, more and more journalists and representatives of European and American companies had a strong interest in VCD products.

(End of this chapter)