Countercurrent 1982

Chapter 1727 Sales King

The two parties knew each other well, and the Yang family had a good impression of Duan Yun, so when it came to business, it became much easier.

"The main reason why I came to Hong Kong for financing this time is that I signed a contract with Volvo last year to introduce a production line. The total amount of the contract is 5.4 million U.S. dollars. I have already prepared most of the funds, but there is still 1.7 million U.S. dollars left. Funding gap.” At this time, Duan Yun simply talked about the topic directly, and he continued: “At present, the demand for automobiles in the mainland is very large, but the technology of our automobile industry in the mainland has always been very backward. There is a gap of more than ten years or even decades in the level of advanced automobiles, and it is precisely because of this that I decided to introduce the technology produced by Volvo Cars in Sweden and establish two automobile production lines in China, one for cars and the other for trucks production line……"

"Is the demand for cars so high in the Mainland now?" Yang Shoucheng asked.

"The demand for cars in our mainland is far higher than you think. You may not know some things. In the past few years, the mainland has imported as many as one million cars from abroad at least through smuggling and other means. , although the country has now increased the control over smuggled cars, many people still take risks. The main reason for this is that the profits of smuggled cars are too high. Imported cars that only cost 10 yuan in the place of production, if After formal customs entry procedures, it will cost at least 30 yuan to sell to the mainland, such a large profit margin, and the demand is also huge, how could it not be exciting." Duan Yun said.

"I always thought that the imported cars in your mainland were mainly purchased by the government..." Yang Shoucheng said.

"Government procurement can be done through formal channels, but private demand is even stronger. Now that the Mainland has been reforming and opening up for more than 10 years, there are more and more wealthy people. Although the general income is far lower than that of Hong Kong, even 100 people There is a rich man among them, and that is also a potential customer of 1 million." Duan Yun paused, and then said: "Take the Santana sedan produced by our Shanghai Automobile Factory as an example, because most of the parts of each car are All need to be imported, so the price of joint venture cars is not low. The price of each Santana sedan is at least between 000 and 24. But even so, Shanghai Volkswagen sold nearly 30 cars last year. Because the production capacity is limited, otherwise, this sales figure can at least double!"

"So there are so many rich people in the mainland?" Yang Nuosi couldn't help but said at this time.

"Children in the mainland are generally very poor, but the population base is too large. There are more than 10 billion people. It is normal for the rich to have more." Duan Yun pondered for a moment, and then said: "You are in In Hong Kong, I may not have a deep understanding of the situation in the mainland. In fact, since the reform and opening up, the income of mainland residents has been steadily increasing. When I was young, anyone who could get married and get three big things together was considered a very good family. At that time, the three major value watches, bicycles and sewing machines, later in the middle and late 80s, the three major items became black and white TV sets, tape recorders and washing machines, and now, color TV sets, DVD players and motorcycles have become For the new three major items, the maximum consumption limit of ordinary residents has changed from a few hundred yuan to the current several thousand or even tens of thousands of yuan, which is already enough to explain the problem..."

"Mr. Duan, as far as I know, there is no private enterprise engaged in automobile production in your mainland?" Yang Shoucheng asked.

"That's because automobiles are a strategic industry for a country, so private companies have not been allowed to get involved in the automobile industry before, but the automobile company I established is different, and it also has state-owned shares, otherwise , our Tianyin Group is also not qualified to engage in the automobile industry." Duan Yun glanced at Yang Shoucheng, and then said: "In addition to the state-owned enterprises' shares, our group also has shares in the Shenzhen State-owned Assets Supervision and Administration Commission. Over the years, our relationship with local governments Very good, with their support, I have the opportunity to enter the auto industry."

"That's right." Hearing this, the smile on Yang Shoucheng's face seemed to grow stronger.

Like other rich Hong Kong businessmen, in their view, to invest in the mainland, they must establish a good relationship with the local government. Without the support of the mainland government, they would not dare to invest rashly in the mainland.

From what I have learned so far, Duan Yun's group company is very powerful, and the mainland market has indeed developed rapidly in recent years, and it is very close to Hong Kong. It is definitely the best place for Hong Kong businessmen to invest.

"In addition to technology and talents, our group company also has a huge sales and after-sales network throughout the country. With this network, every new product launched by our group company can be sold to all parts of the country at the fastest speed. It’s too bad, and the sales will be very impressive.” Seeing that Yang Shoucheng was a little tempted, Duan Yun continued: “The reason why I made such a big determination to invest 5.4 million US dollars to introduce Volvo’s car production line is that this sales network gave me confidence. Good quality is one aspect. Sales and after-sales are equally important. This is also a concept of my business, just like the Omega watch that Mr. Yang first represented. Such a sales expert, it is impossible for him to have such a good sales volume in Hong Kong..."

"Hahaha!" Hearing this, Yang Shoucheng laughed, and said after a while: "You are right, the commercial success of any product, in addition to the quality of the product itself, sales and after-sales are also very critical factors, I started my business by selling watches. At that time, Hong Kong people only recognized Rolex and knew little about other famous watches. However, in the past 20 years, more and more Hong Kong people have begun to choose Omega watches. Something to be very proud of."

"The Swedish Volvo car is already a very well-known luxury brand in Europe. Technically speaking, it is not inferior to Volkswagen's Santana car, and even has advantages in some aspects." Duan Yun paused, and then said: "Okay Products and good sales channels, although I can’t say 100% that this product will be successful in the mainland market, but at least the chances of winning are great. If Mr. Yang is willing to invest in my auto industry, and with a little patience, I believe that I will Years later, Mr. Yang will be glad that you made this decision in cash!"

(End of this chapter)