Countercurrent 1982

Chapter 1779 Pragmatic Strategies
"The second step is to ensure that the first batch of Volvo cars and trucks will roll off the production line in the middle of next year. Although the production line of the cars is in Shenyang, it also needs the assistance of your Longteng Shanghai branch, especially some transmissions. I put all the production equipment for the key parts of the box on your Shanghai side, and you also have to cooperate with Volvo Cars' production." Duan Yun said seriously.

"There is no problem with this. Volvo's engineers have already come to Shanghai. By the end of the year, they will be able to produce related auto parts." Zhang Weiguo said simply.

Compared with the production of 400 sets of Santana gearboxes per month before the end of the year, the production of Volvo with Shenyang Jinbei Automobile Factory is much simpler, because Longteng does not need to produce complete Volvo gearboxes, and is only responsible for processing and producing some key gear parts , and the relevant technical personnel and equipment have already met in Shanghai, and the installation and commissioning can be completed in two or three months at the earliest, and the task can be completed before the end of the year.

For Duan Yun, the production of domestically produced Volvo cars is a very important goal for him. In order to raise 5.4 million US dollars of funds, he almost took out most of the current foreign exchange of his group company, and he also needed the help of a Hong Kong consortium The power over there can be said to be a heavy bet.

In fact, Duan Yun can choose to use the Jinbei Automobile brand to develop step by step, but judging from the situation of later generations, although the Jinbei Automobile Factory many years later, although it is well-known in the domestic market, it will take at least seven or eight years to wait , In addition, the main hot-selling models of Jinbei Automobile are small trucks, and the profits are relatively meager. Compared with the huge demand for cars, the sales volume of small trucks is only about 1/10 of that. There are many manufacturers of type 130 trucks, which makes the profit of Jinbei small trucks very meager, and it is difficult to guarantee the subsequent rapid upgrade.

As for Jinbei’s highest-quality Hiace car project, in fact, it is smuggled Toyota’s replacement car. The key parts are all imported from Japan’s Honda. Although the sales volume is good, once the import source is cut off, it will immediately face the dilemma of stopping production. .

It is precisely because of this that Duan Yun spent a huge amount of money to introduce Volvo car and truck production lines after acquiring half of the shares in Shenyang Jinbei, in order to shorten the development cycle and strive to be in the Chinese family car and truck market in the mid-90s. At the same time, it will also raise the development level of domestic automobiles to a new height. Even if it is difficult to achieve world leadership in the short term, at least it will avoid the generation gap with the international advanced automobile technology level.

"The last step is to develop Tianyin Group's self-owned brand cars." When he said this, Duan Yun's eyes flashed, and he continued: "My goal is to develop a Our group company’s first family car, for this car, my vision is that it should be cheap, durable, and easy to maintain. All in all, our domestic car positioning is mainly low-end, and we will first develop mini cars..."

"Mini car?" Zhang Weiguo was taken aback when he heard that.

Zhang Weiguo obviously didn't understand why Duan Yun chose to develop mini-cars independently when he had introduced the overall technology of Volvo cars and had the ability to realize the localized mass production of Santana gearboxes.

"That's right, it's a mini car." Duan Yun frowned, and then said: "In the next two years, our group's automobile research and development will focus on mini cars!"

In fact, as early as a few years ago, Duan Yun had a relatively complete idea of ​​Tianyin Group's development of domestically produced cars.

The reason why it chose to develop mini cars as the first model was mainly inspired by Alto cars.

Alto comes from Japan, he is the product of Japanese light auto "K-car" culture

The domestic Alto car actually introduced the second-generation model of the Suzuki Alto series. This generation model launched by Suzuki in 1984, the chassis code is CA71.

In 1988, Chongqing Changan introduced it into production. Considering the specific situation and usage requirements at that time, we introduced the five-door model.After that, the name "Alto" became a household name, and this small car also monopolized the domestic mini-car market for many years.

In the early 90s, the second-generation Alto (CA72) was assembled and put into production in my country's four manufacturing enterprises in Chongqing Chang'an, Jilin Jiangbei, Xiangtan Jiangnan, and Xi'an Qinchuan. Changan Suzuki was established as a joint venture with Nissho Iwai in 4.

The old Alto is equipped with a three-cylinder four-stroke engine with a maximum power of 26.5 kilowatts and a displacement of 0.8 liters. In order to respond to the economic plan proposed by the country that the car enters the family, and in line with the development of the automobile market, Changan Suzuki took the lead in launching the sales model of automobile installment payment Since then, it has officially opened the door for cars to enter the homes of ordinary people.

Due to its low price and good fuel economy, the Alto quickly became the main force of taxi models
Later, Changan Alto made a small facelift in the mid-to-late 90s, adding some "high-end" decorations and configurations.Aluminum alloy rims, luggage rack.It was cool and stylish to drive a car like this in that era.

In addition, there are two main reasons for choosing to develop mini-cars. The first point is that the technical threshold of mini-cars is relatively low. Starting with the lowest model, and after stabilizing the brand reputation, develop higher-level models. This is the most stable development route.

Another point is that cars are still a very expensive luxury for the current Chinese people. If the models developed by Duan Yun directly compete with international brands such as Santana and Volvo, this is actually an act of self-control. At the beginning of the year, almost 10,000+ or ​​even 10,000+ will be spent to buy a domestic car instead of buying an international brand. Even if Tianyin is a well-known domestic brand, it will not be able to compare with internationally renowned car brands in a short period of time.

And the price of miniature cars is low. At that time, an Alto car cost less than 7 yuan, and it also took the lead in implementing the installment payment model in China, which greatly lowered the threshold for Chinese people to buy cars. When there is an advantage, the price is the biggest trump card.

"I have always had this idea, that is to develop a car that is affordable and usable for Chinese people. This idea will also become the promotional slogan of our Tianyin brand car in the future, and it will become a household name." Duan Yun paused Dayton, then said: "However, cheap does not mean low quality. How to strike a balance between cost and quality is actually a very difficult challenge, which tests the R&D capabilities and technical level of our group company. Research and development should also be carried out around this policy, and I believe that everyone here will not let me down!"

　The highway was blocked for a long time, so I just made one, sorry.

　　
　
(End of this chapter)