Countercurrent 1982

Chapter 1787

Zhao Xiyou was an eye-opener this time. He has never been abroad before. Although he has been paying attention to the automobile industry, he also knows that there is a gap between the domestic automobile industry and foreign countries for decades. However, through the introduction of the Volvo car production line this time, he truly Feel the shock of this gap.

"The Volvo production line we introduced this time is still the technology of the previous generation. The Volvo Group's latest group production line is several times more advanced than this production line." Duan Yun smiled slightly, and then said: "From this point of view, our country China's auto industry has a long way to go, and there are still many things to do..."

"You are right. I visited Changchun FAW before. Last year, they also established FAW-Volkswagen. But I think their production line is just like that. Compared with our Volvo production line, it is a big difference. Cut..." Zhao Xiyou smiled, and continued: "But I was really greedy when I saw it at the time. I was thinking at that time, when will our Shenyang Jinbei Automobile Factory have such equipment and technology..."

"FAW-Volkswagen has been established for less than a year. They only have one assembly line, and most of the parts still need to be imported from abroad. We are different. We can produce all parts by ourselves, so it seems that the equipment is more than theirs. , and more advanced.” Duan Yun smiled slightly, and continued: “With such good equipment and technology, as long as we cooperate sincerely, Jinbei Automobile Factory will become the leader of the Northeast automobile industry sooner or later.”

For FAW-Volkswagen, Duan Yun is quite familiar with it, which also leads to the "old three" in the early Chinese auto market.

As the leader of China's auto industry, Changchun FAW has already started to cooperate with well-known international brands as early as the late 80s, and has produced many well-known auto brands in China.

On May 1988, 5, FAW and Audi signed the "Technology Transfer License Contract for the Production of Audi in FAW" and began to assemble and produce Audi 17 models. This is the first technology transfer contract for high-end cars in Chinese history.

The Audi 100 was born in 1968 with the internal number C1.Its appearance marked Audi's first step toward high-end cars after World War II.It is not only the most important model in Audi's global strategy, but also the first luxury brand model to be mass-produced in China.

Although as early as the beginning of the reform and opening up, the country put forward the slogan of exchanging technology for the market. At that time, in addition to German Volkswagen, there were many foreign auto giants who set up joint venture factories in China. Among them, the famous Guangzhou logo, BJ Jeep , Tianjin Daihatsu, Changan Suzuki and a series of joint venture car brands.

However, these foreign auto brands have not actually transferred their core technologies to Chinese companies, and the only one that has benefited the most from Chinese auto companies’ technology is FAW Audi. The original German Audi company not only transferred the entire Audi 100 car production technology, Moreover, it also provided FAW-Volkswagen with relevant production equipment. This transfer contract has enabled Changchun FAW's automobile production technology to improve rapidly, and it has been connected to several steps. In other words, Audi has indeed greatly promoted the development of China's automobile industry.

On February 1991, 2, FAW-Volkswagen Co., Ltd. was established. In December of the same year, the first Jetta A6 sedan was assembled and rolled off the assembly line at the FAW Car Factory, creating many firsts in China at that time.

Watches, sewing machines, and bicycles are the "three major items" necessary for the marriage of the previous generation, and the Jetta Fukang Santana in the automotive industry is also a memory of a generation, and it can also be called the "third oldest" Chinese car of that era.

At the same time, the "old three" is also the beginning of Chinese cars. The sharp lines of the wheels are quite flavorful today. Owning a Santana is not afraid to travel all over the world. Jetta brought too many firsts at that time, and Fukang opened It is the first of its kind for Chinese hatchbacks.

The first batch of Santana produced by Shanghai Volkswagen used a 1.6L carburetor engine with a maximum power of 87 horsepower and a 4-speed manual transmission. Later, it was upgraded to a 1.8L engine and a 5-speed manual transmission.Relying on advanced technology and durable leather, Santana has been purchased on a large scale as an official vehicle, and its sales have continued to increase.In the mid-90s, the auto market heated up again, and Santana became the first choice for private cars again, and once became a status symbol.

Jetta officially entered the Chinese market in 1991, nearly 10 years later than Santana.The English name of Jetta is "Jetta". Strictly speaking, it refers to a car series. After my country, the Bora and Sagitar belong to the Jetta series, but after arriving in China, they became independent models named after Jetta.

The domestically introduced Jetta was the second-generation product of the European version. At that time in China, there was no other product competing with it in the market, so the Jetta became popular at the time.

With the advancement of technology, the updated Jetta has successively been equipped with many advanced technologies such as 20 valves, double overhead camshafts, multi-point electronic injection engines, and the ABS system for the first time among domestic compact models, all of which have become its flagship. highlights.

The French were a little unconvinced when they saw the Germans attacking cities and territories in China.Guangzhou Peugeot, a joint venture with China in the early stage, was not ideal (Guangzhou Peugeot was acquired by Honda Motor at a very low price in 1999, which meant the birth of Guangzhou Honda).

At that time, Citroen, another French car company, couldn't stand it anymore. In 1992, French Citroen cooperated with my country's DPCA to introduce the Citroen ZX model into domestic production and sales, and named it DPCA.

It is worth noting that the Citroen ZX at that time was born in France in 1991, and Citroen can be said to have brought the latest model to China.At that time, the Fukang sedan won the love of many people with its excellent handling, and its market share rose rapidly.However, given that Fukang is only a hatchback, and Chinese people traditionally prefer sedans like the Santana Jetta, Fukang has always lost out to the two Volkswagens in terms of sales.

The French, who were a little slow to respond, came back to their senses in 1998 and launched the sedan version of the Citroen ZX in China, which is known as the Shenlong Fukang 988 in China.Fukang 988 is certainly a good car, but there are already more competitors in the market at this time.Buick, Honda, etc. have entered the Chinese market or are about to enter the Chinese market.In the face of newer and larger competitive models from rivals, Fukang 988's competitive advantage is not as good as before.

The Volvo 740 sedan introduced by Duan Yun this time is a car launched by the Volvo Group in 1982. This sedan can be said to be a very important model in the history of Volvo. In terms of technical level and appearance, it is comparable to the current domestic The best-selling limousines are almost the same, but the wheelbase of the Volvo 740 is 2770mm, which is slightly longer than that of the Santana. In addition, in terms of vehicle safety, it has reached the world's top level.

And Duan Yun intends to use the Volvo 740 sedan to benchmark the current "old three" in the Chinese market. If successful, the Chinese joint venture market will form a "four-legged confrontation" situation.

(End of this chapter)