Countercurrent 1982

Chapter 1857 Important advice
This car 4S store named Guanglong Volvo opened in Yuexiu District of Guangzhou. The transportation here is convenient and there is a lot of traffic. The location is quite good.

In order to open this Volvo 4S store, the boss He Wannian invested a total of more than 400 million. Because this is the first car 1S store in China, the opening of this store has also attracted the attention of many local media. The TV stations sent reporters to report one after another, so many people had already been rejected at the door of the store early in the morning.

"Mr. Duan, welcome!!" Seeing Duan Yun and his party get off the car, He Wannian, with a shiny back and a suit and leather shoes, immediately came up to him.

Speaking of which, He Wannian was also one of the first batch of members to join the Tianyin Chamber of Commerce. He has been engaged in the electronic business since the 80s. Back then, smuggling was rampant here in Guangzhou, and at that time He Wannian relied on selling electronic watches. , earned the first pot of gold in life.

Later, after joining the Tianyin Chamber of Commerce, it only took a few years for him to be worth more than 3000 million, and he can be regarded as a well-known big boss in Guangzhou.

The main reason why He Wannian chose to invest in Duan Yun's creative car 4S store was because he had made a lot of money relying on Tianyin Group's products over the years. In addition, he himself highly respected Duan Yun. He regards it as an idol, so even though he knows that investing in a car 4S store is extremely risky, and there is no precedent in China before, he finally submitted the application form in the first batch, and built and renovated the 1S store as quickly as possible In the end, a lot of effort was spent during this period.

"Old He, your speed is fast enough. You opened the store in a few months. This efficiency is really commendable." Duan Yun and He Qingnian shook hands, and then said with a smile on their faces.

"That's a must. Doing business with Boss Duan is definitely the right direction, and I've figured it out now. I'll have meat to eat first, and then I'll be able to drink soup later. If it's later, I'm afraid I won't even be able to drink soup." It's up..." He Qingnian said.

"Hahaha!" Hearing this, Duan Yun laughed.

"Mr. Duan, this time we have purchased a total of 5 new Volvo 940 cars in our shop. I have driven them for half a month. I would like to offer some advice. I wonder if you would like to listen..." He Qingnian said.

"Of course I would. If you have any suggestion, just say it!" Duan Yun replied very simply.

"That's what happened. Before I opened this 4S shop, my car was a Japanese Crown. From my feeling, this Volvo car is really good. It looks very smooth, and the speed is faster than my Crown. Some, just..."

"What is it?"

"It's just that the Volvo air conditioner doesn't feel so cool, not as good as the Crown car's air conditioner." He Qingnian said.

"Eh." Hearing this, Duan Yun was suddenly stunned.

Speaking of Guangzhou, it can be said that the most popular cars are Japanese cars, and there are some historical reasons why friends in Guangdong like Japanese cars.

The first is the influence of Hong Kong, which also belongs to the "Cantonese cultural circle".

Therefore, Hong Kong's influence on Guangdong is not only economical, but also has a great influence on living habits and cultural preferences.

At that time, many Cantonese grew up watching TVB. The car chase scenes in Hong Kong police and gangster movies were all Japanese cars. Correspondingly, Cantonese people saw a lot of them and thought Japanese cars were very good.

In addition, when Hainan was open to imports, Japanese cars entered the inland. In April 1983, the State Council also approved the "Discussion Minutes on Accelerating the Development and Construction of Hainan Island", which opened up some import rights in the Hainan administrative region.

At that time, Hainan belonged to Guangdong Province, so a large number of Japanese cars were resold from Guangdong to the inland.

In 1985 alone, China imported 7 seventh-generation Toyota Crown sedans.It directly became a high-end official car at that time.

That is, from that time on, the durability of Japanese cars has gradually been recognized by the Cantonese, which has also given Japanese cars a very good reputation in Guangdong.

The last point is that Japanese cars are popular among the people in Guangdong because their air conditioners are very good.

Air-conditioning compressors of Japanese brands generally use local Japanese brands: Japan Sanden, Japan Denso, Japan Keihin, etc., and the cooling effect is good.

At that time, there was a paper that specifically analyzed that Japanese cars accounted for the vast majority of the market share in the Philippines due to their fuel efficiency and good air-conditioning effects.In most Southeast Asian countries, Japanese cars occupy more than 70% of the market.

If it is placed in the north, the air conditioner is not a big problem. When the weather is cold, it can be solved by turning on the hot air. But whether a car can sell well in Guangzhou in the south, the air conditioner is good or bad, it is also a problem. The above is a very critical factor. After all, the summer in the south is generally hot. If the cooling effect of the air conditioner is not good, the driver cannot persist in driving for a long time.

Volvo's air conditioner is actually pretty good, after all, it is a luxury car in Europe, and it has been using Italian-made car air conditioners before.

However, if he wants to get the affirmation of the southern users, Duan Yun must start to solve the problem of the air conditioner.

The easiest way is to change to a more powerful car air conditioner. You can choose a domestic car factory first. If the requirements are not met, Duan Yun is looking for ways to import.

In fact, automobile air conditioners were not considered too high-tech products in the 90s, and there were already related manufacturers in China.

Automobile air conditioners in China first appeared in the 70s, when Changchun FAW Hongqi cars were the first batch of cars equipped with auto air conditioners.In 1976, the Shanghai Internal Combustion Engine Oil Pump Factory at that time, now the Shanghai Automobile Air Conditioning Machine Factory, manufactured automobile air conditioners and equipped them in the Shanghai brand car SH760A.

After decades of development, with Volkswagen entering Shanghai, local enterprises in Shanghai can produce high-power automotive air conditioners with relatively good quality to meet the needs of southern automobile users.

And even though Japanese cars have a good reputation and are very popular in Guangdong, Duan Yun's Volvo cars still have a chance to gain a foothold here and get good sales.

The reason why Duan Yun has such confidence is because Japanese automakers have never paid much attention to the Chinese mainland market. Their development focus has always been in Japan and the United States. In the mid-90s, no Japanese auto company came to China to build a joint venture factory.

Duan Yun, relying on the huge price advantage of the localization of Volvo 940, if he can improve the localization of this car in a timely manner, and then gradually strengthen the sales and after-sales service network based on 4S stores, then the future development will be full of expectations ...

(End of this chapter)