Countercurrent 1982

Chapter 1859 Sales are gratifying

In July, Duan Yun traveled to 7 cities in one breath to participate in the ribbon-cutting ceremony of the local Volvo 11S store.

There are two reasons why Duan Yun will participate in the opening ceremony of every auto 4S shop. Firstly, the members of the first batch of chambers of commerce who applied to open auto 2S shops in China are definitely Duan Yun’s diehard loyalists. Everything is for making money, but it has indeed made a lot of contributions to Telling Group, especially in terms of product promotion and dredging relations with the local government. These member dealers have contributed a lot. They can even be called Telling Electronics. The foundation lies.

On the other hand, Duan Yun can be regarded as the top hot figure in China. Every time he participates in the ribbon-cutting of 4S stores, there will always be a large number of local radio and TV stations and related media reporters reporting, which can be regarded as helping the owners of these 4S stores to promote in disguise. And promotion, so that it can quickly open up popularity locally, thus encouraging the rapid expansion of this model to the whole country.

Duan Yun's promotion for 4S shop check-in in various places has indeed had an immediate effect. More and more people have gone to 4S shops in various places to test drive in person and conduct related consultations.

The time has come to August in a blink of an eye. In the past two months, Duan Yun has received orders for more than 8 Volvo cars, and more and more consumers are willing to buy.

Compared with the SAIC Volkswagen Santana whose annual sales are about to exceed 10 units, the Volvo sedan with a total sales volume of only more than 5000 units this year seems a bit unworthy of mentioning. It has been a long time since 1984 to build a factory in Shanghai. It has been a full 9 years until this year. Through the efforts and publicity of SH Municipal Committee in many aspects, coupled with the good reputation gradually established in China, today's achievements have been achieved. .

In fact, until 1989, the domestic sales of Santana cars were barely over 5000, and the Volvo sedan introduced by Duan Yun had only been localized for more than half a year, and it was able to get an order of [-] cars. Breaking ten thousand, this point alone is already very valuable.

And with more and more 4S stores covering all parts of the country, coupled with the accumulation of word-of-mouth in the early stage, I believe that by next year, there should be hope of catching up with the sales of Santana cars.

In fact, what makes Duan Yun most happy is that the order of 5000 Volvo 940 cars is definitely a timely rain. Now Jinbei Automobile Factory has started to work overtime for these orders and run at full capacity, and the problem of idle equipment and personnel has been solved. Related supporting parts and components companies are also fully operational.

In fact, according to Duan Yun's plan, he has prepared for the possible loss of the Volvo project in the first two years, but now it seems that he can achieve positive profits this year, thereby avoiding many potential crises.

Once an automobile company gains profits from the market, it will soon enter a positive cycle. Enterprise management, equipment and technology upgrades, and new product research and development will all be on the right track. For Duan Yun, Jinbei Auto The factory can be "weaned" soon, and thus become stronger step by step.

From the first visit to Sweden two years ago, to now that Volvo cars have established a firm foothold in the Chinese market, Duan Yun has finally taken the most important step in the layout of the automobile industry. Next, he will spend more time and Focus on Volvo's localized design and the development of its own brand cars.

Regarding the development of self-owned brand cars, Duan Yun had an idea before, that is, based on the concept that everyone in the country can afford cars, he wanted to design and develop a miniature car, similar to the Alto car that Suzuki brought to China.

The advantages of Alto cars are relatively cheap price, low fuel consumption, cheap maintenance, and relatively simple repairs. It is precisely because of this that in the 90s, Alto could be said to be popular all over the country and became the No. 1 car of many wealthy families. car.

However, this does not mean that the mini car developed by Duan Yun will be successful. Although he has relevant technical talents and equipment, and currently has relevant technologies obtained from Volvo, whether the new car can be recognized by the market is still full of various problems. unknown.

First of all, Chinese people have never been optimistic about domestic cars. Even with the same technology and the same structure, using foreign brands is much better than domestic brands. This means that even if the gap can be narrowed technically, foreign cars It is difficult to surpass the brand advantage in the short term.

Therefore, if Duan Yun wants to design a popular self-owned brand domestic car, first of all, it must have a great advantage in price, which is the most important point, followed by fuel saving, worry-free, low failure rate, and convenient maintenance, which is also a lot The main considerations for domestic families to buy a car.

As for the car's performance issues, such as speed or driver's safety, it is not the most critical. These various factors also determine Duan Yun's thinking in designing new cars.

The last point is the excellent localized design. Just like southerners value air conditioning and refrigeration when buying a car, northern users like high-power speakers. These designs for northern and southern users can be added to the optional functions, so that users can choose according to their own needs. Flexible selection of various car accessories.

At the end of August, Duan Yun flew to Shenyang again.

And this time he came to Shenyang, on the one hand, he was invited by the SY city government, and on the other hand, he inspected and visited the Tianyin Automobile R&D Center, which was about to be completed. Just last month, the first batch of Soviet automobile experts went to Shenyang. They will assist the staff there and build a testing ground for new cars at the R&D center.

Before the establishment of the Shenyang Automobile R&D Center, most of the work done by these automotive engineers of Tianyin Group was "on paper", especially the Soviet experts brought in with a lot of money. Because Shenzhen has no automobile factory, so they usually do the most work. It is to sort out the technical information brought from the Soviet Union and to train Chinese engineers. The actual research and development of new cars has not been fully launched.

But this time, with the automobile factory and the new car testing ground, these Soviet experts can finally get rid of the days of "talking about war on paper", and can transform their design ideas and drawings into actual products at the fastest speed, and then conduct various tests and tests. Experiment, continuously polish and improve the product, and finally become a truly mature car product.

This time Duan Yun just got off the plane and found that the mayor Wu Disheng actually came to the airport to greet him in person.

(End of this chapter)