Countercurrent 1982

Chapter 1876 Shortcuts
That night, Duan Yun hosted a banquet for Jing Shenda and his party at his villa.

During the reception dinner, Duan Yun and Jing Shenda had a relatively in-depth exchange with each other on the development of the Chinese mainland and the Japanese electronics industry. The atmosphere of the conversation was very pleasant. Still can't help clinking glasses with Duan Yun one after another, and what they drink is the domestic Fenjiu.

In fact, before this year, the leadership of Sony Corporation had always been in the hands of the chairman, Akio Morita. However, at the beginning of the year, Akio Morita was seriously ill and was hospitalized. He was no longer able to lead the group company, so the position of chairman was handed over to him. The original partner, Jing Shendaze, retreated to the second line and stayed at home to recuperate.

Speaking of which, Ibuka Osawa, who has been in charge of technology research and development, is actually not very good at management. Fortunately, Sony has a mature, professional and strong decision-making team. For more than half a year, Jing Shenda has managed the company fairly well, and Sony is also developing steadily and rapidly.

Compared with Akio Morita, Jing Shenda has a relatively strong interest in the Chinese market, and in fact, in the past two years, Akio Morita has also begun to be optimistic about the Chinese market, and plans to set up a branch in China to deal with all the business in the Chinese market. business.

In fact, Sony's influence in China has always been very strong. Although they have not set up a branch in China so far, many products have entered the Chinese mainland market through third parties.

Eight 90s, if you have a Sony, Sharp or Toshiba color TV at home, it is quite a face, but now, a 28-inch Sony color TV costs more than 1 yuan, until the domestic Changhong, TCL, After Konka and other Chinese brands emerged and matured, Sony's electronic products declined all the way, but it is undeniable that Sony was the most high-end home appliance brand in the eyes of Chinese people at that time.

However, compared with the European and American markets, Sony's sales in China are actually not high, only equivalent to 1/10 of the European market, and 1/25 of the US market. The reason is also very simple, that is, your products are for For the current Chinese people, it is too expensive. Taking the Walkman as an example, the domestic Walkman cost only 300 yuan, while Sony’s Walkman was at least more than 3000 yuan. High-end models with more functions can even Reaching two to three thousand yuan is absolutely unaffordable for ordinary families. The same is true for Sony TVs and other electronic products, which are basically several times the price of domestic electrical appliances. Those who can afford Sony products are either rich or expensive, and the sales volume is naturally high. It can't be too high.

What really attracted Sony's attention is that the current Chinese market is developing faster and faster. Many Japanese electronics manufacturers have made a lot of money in China. Among them, Panasonic and Sharp have become the most popular Japanese brands in mainland China. The strength of this company in Japan is far inferior to that of Sony, but they can make a lot of money in China, which makes Sony's top management somewhat unwilling.

However, as far as the current situation in the Chinese market is concerned, Sony really cannot be compared with Panasonic and Sharp. These two companies have begun to deploy in China on a large scale since the 80s. Unlike Sony, which only focuses on the European and American markets, Toshiba and Sharp have always focused overseas on Asia, especially China. After years of operation, they have established a complete production, sales and after-sales network in China, which is a very powerful advantage. Relatively speaking, although Sony It has also made a certain layout in the Chinese market, but the scale is too small and targeted, so it is reasonable that the sales volume of Sony products in China cannot compare with the other two Japanese-funded companies.

"Mr. Fukai, do you mean that you want Tianyin Group to represent your Sony products and become the only agent in mainland China?" Duan Yun's eyes lit up immediately after learning about Fukai's intentions.

"That's right, this is the main purpose of my visit to China this time." Shen Jingda nodded lightly, and then said: "About your company's situation, we have also made a special assessment here, and think that in the current China In mainland China, your Tianyin Group has the most powerful electronic product sales and after-sales network. Sony has the most advanced electronic product technology in the world, and your Tianyin Group has the strongest sales network in China. If the two of us can cooperate , I believe it will be very beneficial to both of us."

"En." Duan Yun responded, and immediately fell into a short thought.

At first, Duan Yun thought that Sony came to China for investigation, because they took a fancy to their VCD products, but now it seems that Sony has other plans.

At present, Fukai has just taken over the position of president of Sony from the hands of the founder Akio Morita. As the saying goes, there are three fires for being an official. In order to stabilize the position of president and improve his prestige in the company, this also forces Fukai to It is necessary to make some outstanding achievements as much as possible in the short term, and the most intuitive means is to increase the annual profit of Sony Corporation, so as to gain the trust and support of the shareholders on the board of directors.

However, judging from the current situation, although Sony Group is the strongest electronics company in Japan, its development is actually in a bottleneck period. After reaching a peak, it is very difficult to make another breakthrough, so he must find new breakthroughs in other markets around the world.

In recent years, China's electronic product consumer market has grown very rapidly, especially after Sony learned that Tianyin Group, the largest private enterprise in China, can make billions of yuan in profits every year with just one product. The executives were shocked, and after evaluating and analyzing Telling Group, Sony's market decision-making team gave a very high evaluation of Telling Group's sales and after-sales network, and believed that Telling Group has been implementing the Chamber of Commerce membership in recent years. System, as well as a very complete sales and after-sales system, is the key to their great commercial success.

In fact, with Sony's brand and product strength, it is entirely possible to deeply cultivate the Chinese market by setting up joint ventures and branch factories in China. The impressive sales results forced him to find a shortcut. In a short period of time, he wanted to bring huge profits to the Sony Group, and cooperating with Tianyin Group was the most sensible and convenient strategy.

Because of this, Fukasawa came to China to discuss this matter in person, hoping to reach a cooperation intention as soon as possible.

(End of this chapter)